2010(10)mkz Awd Fact W-ty Lthr Park Moon Heat/cool Sts Phone Cd Chgr Sirius Mem on 2040-cars

Auto blog

Lincoln debuts MKC ads starring Matthew McConaughey

Lincoln is making the decisive commitment that it wants to improve its brand perception going forward. It can't be cheap to hire A-list talent like Academy Award-winning actor Matthew McConaughey and director Nicolas Winding Refn, best known for Drive, for its new ad campaign for the 2015 MKC crossover, but the company is showing that it's serious about the new vehicle and its future. The first three of these five commercials are just hitting YouTube, and they begin airing on television on September 6.
The Live in Your Moment campaign is all about Lincoln trying to sell not just the MKC to customers but also explain the brand's philosophy. It's one of the oldest luxury automakers around, but hasn't exactly had a glorious history, especially recently. Based on these first ads, we can see that there's a definite focus on philosophizing rather than focusing on the crossover. At times, McConaughey seems just a mustache and a mangled beer can away from reprising his role from True Detective.
The first ad (above) is simply titled Intro and sets the mood and concept for the whole campaign. Bull has McConaughey talking to a longhorn in the middle of a road, and I Just Like It has him explaining his affinity for the brand. Lincoln's full release is available below, and you can view the other ads by flipping through the playlist in the video player above.

Junkyard Gem: 2004 Lincoln Navigator Ultimate 4x4

Things in the American SUV world got a lot more interesting during the late 1990s, when Ford and GM realized that the best way to print bales of money did not involve bringing over their European-market sedans for sale here. Instead, they would take their big sport utility vehicles, pry off the badges of their proletariat-grade marques, and slather them in luxury materials and the latest gadgetry. Ford was first with the Ford Expedition-based Lincoln Navigator in the 1998 model year, with The General transforming the GMC Yukon Denali into the Cadillac Escalade a year later. Today's Junkyard Gem is an early second-generation Navigator, found in a Denver-area car graveyard. The second-generation Navigator was built for the 2003 through 2006 model years. It didn't look much different from its predecessor, but it (and its Expedition sibling) had a brand-new independent rear suspension that gave it a lower rear floor and a somewhat less truck-ish ride. This generation of Navigator was the first luxury SUV to offer powered retractable running boards. This truck, being a top-trim-level Ultimate, has them. With an MSRP of $56,140 (about $93,069 in 2023 dollars), the Navigator Ultimate 4x4 was the most expensive new production car or light truck offered by the Ford Motor company in the United States as a 2004 model. The introduction of the $149,995 Ford GT the following year stole that crown from the Navigator, of course. That's genuine walnut trim, not the phony wood that went into Malaise Era Lincolns. The dash layout was inspired by that of the 1961 Continental, according to Lincoln PR. Power came from a 5.4-liter DOHC V8 rated at 300 horsepower and 355 pound-feet. Curb weight approached three tons. This one looks to have been in good cosmetic condition when it got here. A quick VIN check shows that it was for sale at a Denver used-car joint a few months back, with just under 140,000 miles on the odometer and a price tag of $4,900 (which is about $3,104 in 2004 dollars, or a depreciation of nearly 95% in 19 years). Perhaps the engine or transmission failed soon after that, leading to this grim fate. That wood-and-leather steering wheel felt … just like a football? You could operate its power features in time to music, if you so chose. The 2004 Navigator was forced to share this commercial with the smaller Explorer-based Aviator.

Ford F-150, Mustang, Explorer, Bronco and Lincoln Aviator recalled for rollaway fears

Ford is recalling certain F-150, Mustang, Explorer, Bronco, and Lincoln Aviator models from the 2022 and 2023 model years equipped with automatic transmissions. According to documents posted by the National Highway Traffic Safety Administration, Ford's 10R80 transmission may contain a loose bolt — literally an extra bolt loose inside the transmission, not a bolt that isn't tightened — that could prevent the transmission from engaging in Park. This could happen even if the gear shifter position indicates that the vehicle has been shifted to "Park." As Ford's recall acknowledgement says, "The inability to secure the vehicle in the park position can result in a rollaway, increasing the risk of a crash or injury." Dealers will replace the transmissions of vehicles affected by this defect. Note a similar-sounding recall was announced in 2022, but it was for entirely different models with entirely different transmissions. A relatively small number of units — 944 to be exact, or 4% of production — are thought to be affected by this issue, but they weren't built in successive order, meaning their VINs need to be verified by Ford. Customers are advised to contact Ford customer service at 1-866-436-7332 and reference Ford's internal recall number 23S06. Because some vehicles affected by this recall could be on dealer lots, Ford sent a note to its network of dealerships advising them not to sell or demonstrate the models included in this recall, potentially until the second quarter of 2023 when Ford expects "that parts ordering information and repair instructions will be available to support this safety recall." Related video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. 2023 Ford Bronco Heritage Edition walkaround