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2015 Lincoln MKC aims to rejuvenate the brand... again

Ford is slowly but surely attempting to revitalize the Lincoln brand, with the new MKZ sedan pointing the way forward for the Blue Oval's struggling luxury division. Here at the LA Auto Show, Lincoln is showing the next new product that aims to give the brand new life, the 2015 MKC crossover.
The MKC is based on the trusty Ford Escape, but this is far more than just a rebadge job. Lincoln has used completely new sheetmetal here, with the brand's familiar split-wing grille front and center, and a classy, wraparound tailgate with super slim taillamps that span the width of the hatchback. It's one of the better applications of Lincoln's new design language we've seen thus far, and the end result is a taut-looking crossover that is at the same time both modern and luxurious-looking.
Further differentiating itself from the Escape, the MKC packs an all-new 2.3-liter EcoBoost four-cylinder engine, good for 275 horsepower and 300 pound-feet of torque. (On the base end, Ford's 2.0-liter EcoBoost four-cylinder with 240 hp and 270 lb-ft is available.) The MKC also uses a new Continuously Controlled Damping adaptive suspension, and is available with both front- and all-wheel drive.

Ford patents a multi-touch version of its classic keypad

For decades, Ford has offered a keypad on the doors of their cars that would allow owners access with the right code. Amazingly, the keypad has survived almost unchanged except for a recent touch button version. A new patent from the Blue Oval shows the keypad may get a big upgrade soon. The first big change is that it looks like the keypad may move to the key fob. Although it might be possible to have it on the car itself as well, the patent only seems to focus on the key fob. In addition, the fob will now be a multi-touch pad similar to that of modern smartphones. This will allow for more diverse code entries, according to the patent's description. Instead of just a simple number code, owners could enter a code that involves swipes and keystrokes, and even simultaneous keystrokes. For instance, you could enter a code that requires swiping from 1 to 3, followed by holding 2 and 4 to unlock the car. The patent also seems to indicate that this keypad would then display unlock functions and other functions on the fob after the correct code is entered, thus making it more than just a way to unlock the car. As for the practical implications of this keypad system update, it could provide an added layer of security. If someone steals your keys, they would have to also know your access code to get into the car. Whether this would also help make the key and car harder to hack would remain to be seen, though. Another possible benefit could be the prevention of accidental lock and alarm button presses, although that likely isn't a common issue. There could be potential downsides as well. If used as an extra layer of security, the legitimate owner would have to punch in their code on the fob to get in, which would render proximity key benefits relatively useless. Moving the keypad to the fob would also mean owners couldn't get into their cars without having the key with them. We don't have any clues as to when this could become a feature, but it doesn't seem like it would be difficult to implement, so it could show up in the next few years. Related Video: News Source: United States Patent and Trademark OfficeImage Credit: Ford, United States Patent and Trademark Office / Ford Auto News Ford Lincoln Technology keyless entry

Weekly Recap: Matthew McConaughey's star shines brightly for Lincoln

The commercials were a little strange at first, but the ensuing spoofs were hilarious. And all jokes aside, Matthew McConaughey has made a difference for Lincoln. Advertisements starring the Oscar winner launched in September, and the results have been impressive. The number of customers clicking on Lincoln.com to check out the MKC – the crossover McConaughey pitched – has tripled since the ads began airing, a spokesman told Autoblog. They also generated 4.4 million views on YouTube and spawned parodies by Ellen DeGeneres, Conan O'Brien, South Park and Jim Carrey on Saturday Night Live, which racked up another 15 million views. Most importantly, Lincoln's sales have increased 15 percent through November, helped significantly by the strong launch of the MKC. Without the addition of the MKC, Lincoln's sales would have been essentially flat last year. The MKC has received solid reviews from consumers and the press, though it has had several recalls. "The overwhelming response to the MKC campaign sparked truly great awareness for Lincoln," Andrew Frick, Lincoln group marketing manager, said in a statement. Now Lincoln has launched another round of spots, which kicked off New Year's Day during college football bowl games. This time, McConaughey is hawking the MKZ sedan and its hybrid sibling. The spots, called Diner and Balance, use the same artistic formula as the earlier ads, with McConaughey intoning seriously about the cars in dramatic settings. They were shot over two days in Los Angeles and were directed by Nicolas Winding Refn, a Danish filmmaker who directed the 2011 move, Drive. The ads continue Lincoln's multiyear deal with McConaughey, who has said he's been long been interested in the brand. He starred in the 2011 thriller, The Lincoln Lawyer, as a defense attorney who worked out of a Town Car, though that was before his deal with Lincoln. In one of the earlier ads, McConaughey claims: "I've been driving a Lincoln since long before anybody paid me to drive one. I didn't do it to be cool. I didn't to it to make a statement. I just liked it." That sentiment appears to have worked for the MKC's launch, and with this new advertising blitz, Lincoln hopes it carries over to the MKZ. Other News And Notes Infiniti Q30 spied in winter testing Infiniti is continuing development work on the Q30 small crossover, and we've recently captured it during winter testing.