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Lincoln debuts MKC ads starring Matthew McConaughey

Lincoln is making the decisive commitment that it wants to improve its brand perception going forward. It can't be cheap to hire A-list talent like Academy Award-winning actor Matthew McConaughey and director Nicolas Winding Refn, best known for Drive, for its new ad campaign for the 2015 MKC crossover, but the company is showing that it's serious about the new vehicle and its future. The first three of these five commercials are just hitting YouTube, and they begin airing on television on September 6.
The Live in Your Moment campaign is all about Lincoln trying to sell not just the MKC to customers but also explain the brand's philosophy. It's one of the oldest luxury automakers around, but hasn't exactly had a glorious history, especially recently. Based on these first ads, we can see that there's a definite focus on philosophizing rather than focusing on the crossover. At times, McConaughey seems just a mustache and a mangled beer can away from reprising his role from True Detective.
The first ad (above) is simply titled Intro and sets the mood and concept for the whole campaign. Bull has McConaughey talking to a longhorn in the middle of a road, and I Just Like It has him explaining his affinity for the brand. Lincoln's full release is available below, and you can view the other ads by flipping through the playlist in the video player above.

Even Ford executives had issues with MyFord Touch

MyFord Touch is one of the auto industry's more controversial features. The media broadly panned the infotainment system developed with Microsoft for its slow responses and reliance on voice commands to navigate its deep menus. Oh, and Ford executives weren't big fans, either. Newly revealed court documents in a California class-action lawsuit demonstrate the level of venom Ford employees, both big and small, reserved for the Blue Oval's infotainment system. An error caused Bill Ford's navigation system to crash, leaving the family scion stuck on the side of the road in an unfamiliar area. The documents, unearthed by Forbes, detail current CEO Mark Fields' aggravations with MFT, too. A mechanic emailed an image of a cracked infotainment screen on an Edge to one of Ford's top Sync engineers, Kenneth Williams, suggesting "Mark Fields may have been a little aggravated with the system." But Ford and Fields' issues are nothing compared to the woes of the engineers that had to work on MFT. In a collection of emails obtained by Forbes, one engineer called the system "a polished turd," while another simply said, "These poor customers." And after one engineer suggested using a photo of Ford's Oakville Assembly Plant – home of the Edge, Flex, Lincoln MKX, and MKT production – as a background for the system, one of his coworkers said in an email that someone should instead Photoshop the image to read "abandon hope all ye who enter here," the Detroit News reports. Another summed up the problem, saying: "Ford's quality reputation is completely on the line ... another model year with the same crap is not acceptable." MyFord Touch almost single-handedly torpedoed Ford's reputation in widely reported quality metrics, including JD Power and Consumer Reports. Ford responded with a refreshed Sync3, a wildly improved rethink of its infotainment system that is far more responsive and easier to live with every day. Related Video: News Source: Forbes, The Detroit NewsImage Credit: Ford Government/Legal Ford Lincoln Technology Mark Fields sync 3

2025 Lincoln Navigator spy photos reveal overhauled styling

Prototypes of the 2025 Lincoln Navigator have been circulating for several months, but this is the first time we've seen one wearing less-modest camouflage, showing off elements of its new body and trim for the first time. Lincoln's big family hauler has been around long enough — since 2018, in fact — that it's due for a redesign. It was updated in 2022, when it gained BlueCruise (then called Lincoln ActiveGlide, a name the brand has since left behind) and lost a little horsepower. From what we can see here, the 2025 Navigator will retain most of its core styling. The belt line crease on its flanks is still obvious beneath this camo, as is the gradual taper to the rear portion of the greenhouse. The hood appears to retain its generally soft shape, and in fact may even be more bulbous than the one it replaces. We can also see from the front angle here that Lincoln is playing around with the Navigator's lighting "signature," with more upright components likely replacing the narrow, horizontal slits under the current model's swoopy headlamps.  The changes in the rear appear to head in the other direction. Rather than softening the tailgate, Lincoln's designers seem to have put down their sanders in favor of chisels. The sharp outward protrusion beneath the rear glass is new, and we're guessing it houses a full-width taillight setup similar to, but more pronounced than, the current look.  Details remain sparse, but with Cadillac inching ever closer to releasing the Escalade IQ (it's due next summer), we wouldn't be surprised to hear that Lincoln is stepping up its electrification game for the next round. The company's 10-speed automatic transmission was designed from the ground up to handle a hybrid system. Is it time? Related video: Featured Gallery 2025 Lincoln Navigator Spy Photos View 11 Photos Green Rumormill Spy Photos Lincoln SUV Future Vehicles Luxury