2014 Lincoln Mkx Base on 2040-cars

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Art students explore what a Lincoln might look like in 2040

Lincoln gave students at the ArtCenter College of Design an unusual challenge. It asked them to sketch their idea of what its cars will look like in the year 2040, and it instructed them to team up with students specializing in other fields (including film and illustration) to create a short movie that depicts their concept, the environment it operates in, and the folks who drive it. Over a year in the making, the final submissions have been presented to the public. "More than just the vehicles themselves, we were looking for that great narrative development, that rich storytelling. It's so important to understand the future ecosystem in which a concept vehicle will live," explained Jordan Meadows, the global strategic design specialist for Lincoln, in a statement.  Four teams of students participated in the project, which Lincoln called Quiet Flight 2040. Students received a basic set of guidelines that helped them create what the Ford-owned firm referred to as "the ultimate beautiful gliding human sanctuary," a term that's intentionally open to interpretation. Four body styles were chosen: a two-passenger car, a four-passenger vehicle, a different four-passenger model with a higher, SUV-like ride height and a six-seater. Participants created the concepts from scratch and showcased them in short films. The design studies are crammed with futuristic features, including autonomous driving systems, a technology that displays images on the dashboard, touchscreens embedded into the door windows, and a lounge-like interior that wouldn't look out of place at the Consume Electronics Show (CES). One is a crossover with a fastback-like roof line, another is a stately sedan, a third is an elegant coupe and the last is a van-like vehicle that looks like nothing Lincoln has ever built before. Nothing suggests these concepts will be built, let alone approved for production. What's certain is that, from a student's perspective, Lincoln's future looks a lot different than Polestar's. Volvo's upmarket offshoot held a similar contest in late 2020, and the finalists returned with a sci-fi blimp, an electric yacht and an autonomous pod. Related Video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. 2020 Lincoln Aviator Back Seat Review | Autoblog

Ford rethinking vehicle launch strategy

With a new boss at the helm, Ford is looking at new ways to improve its vehicle launches in North America to prevent recent issues that have popped up with models like the Lincoln MKZ, Ford Escape and Ford Fusion. Speaking with Automotive News, Ford's new president of the Americas, Joe Hinrichs, revealed a few ways the automaker plans to avoid early build issues such as the engine fires on certain 2013 Escape and Fusion models and months-long delays for customers to receive their MKZs.
It sounds like the root of the problems may have been Ford's relationship with suppliers compounded by the fact that the product surge came on the heels of the recent industry-crippling recession, and in the AN article, Hinrichs says improvements are being made to reduce problems during the launch of new or redesigned models. Three such improvements that were implemented during the first quarter of this year including more rigorous quality comparisons, better use of computer technology to catch major problems sooner and hiring engineers to work closer with suppliers.

Report: Lincoln getting all of Mercury's ad dollars

Now that the curtain has closed on Mercury, Ford Motor Company will redirect all of its marketing dollars for the oft-overlooked brand to the Blue Oval's luxury outpost, Lincoln. In speaking to Automotive News, the chairman of the Lincoln National Dealer Council, Bob Tasca, Jr., said, "You'll see a lot stronger presence in the advertising of Lincoln in 2011."
Lincoln spokesperson Christian Bokich reminded AN that the automaker is "preparing the way for seven new or significantly refreshed vehicles" that will be launched over the next four years, and the largest ad blitz in 2011 will focus on the refreshed MKX crossover, as well as the MKZ sedan and its hybrid counterpart. Following that, Lincoln has plans to launch a completely overhauled version of its Navigator SUV, an all-new C-segment vehicle and the overhauled 2013 MKZ, which Tasca says will be "strikingly different from its Ford Fusion sibling."
[Source: Automotive News - sub. req. | Image: John Neff/Autoblog/AOL]Read | Permalink | Email this | Comments