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Matthew McConaughey returns in new Lincoln MKX ads

Matthew McConaughey is getting back behind the wheel of a Lincoln for a set of cool new ads for the MKX. Unlike his oft-parodied spots for the MKC, the latest ones eschew the easy-going actor's semi-philosophical musings in place of some smooth jazz, a mysterious story, and shots of the luxury crossover on the road. Separately, the three commercials are titled Welcome, Arrival, and Winning Hand, and they combine to tell a story of McConaughey getting ready for a game of poker. Of course, the MKX is meant to be the real star, and the spots show off its high-end tech, including a 360-degree camera, Revel Audio system, and hands-free parking. Keep an eye out for a cameo from a classic Lincoln in one of the ads. For really curious viewers, the automaker is also extending the story to its homepage to explain more about the people McConaughey is meeting. In addition to giving McConaughey and the MKX starring roles, there's A-list talent behind the camera too. Replacing Nicolas Winding Refn from the MKC spots for these is Gus Van Sant, best known for directing Good Will Hunting and Milk, plus recent BMW i8 videos. The new ads make their broadcast debut during college football games on Saturday, September 12 on ABC and re-air during NFL games on the 13th on CBS and Fox. However, you can get an early peek by watching the combined short film above. Let us know in Comments how you think they compare to McConaughey's MKC spots. Collaboration Between McConaughey and Lincoln Evolves in Spots for All-New Lincoln MKX Quiet Luxury, an understated yet compelling experience brought to life by the all-new Lincoln MKX, underpins a new series of television advertisements featuring Matthew McConaughey. All-new Lincoln MKX, representing the latest chapter for the brand, featured in new television advertisements with Matthew McConaughey Acclaimed director Gus Van Sant brings distinct cinematic style to these Lincoln MKX ads, which introduce new characters and storylines. The new spots debut during key college football matchups on Saturday, Sept. 12, on ABC. They can be seen again during NFL games on Sunday, Sept. 13, on CBS and FOX. "What appeals to me about this new series of ads is that while the overall Lincoln message remains consistent, the way it is delivered continues to evolve," said Matthew McConaughey.

2017 Lincoln MKZ shows the new face of progress

No one can accuse Lincoln of failing to keep to the MKZ modern after the latest, comprehensive upgrades for the refreshed 2017 model. The sedan goes on sale next spring and features significant changes to the design, powertrain, and available technology. The designers give the luxury sedan's face an aesthetic overhaul with a mesh grille that's inspired by the Continental concept, and the company also offers LED adaptive headlights as a further improvement to the front end. That said, it looks a little derivative – many staffers are comparing it to similar Jaguar and Kia designs, not that that's a bad thing. Inside, the center console moves away from capacitive controls in favor of actual knobs and buttons. Huge changes happen under the hood, too. The all-wheel-drive MKZ is available with 400 horsepower and 400 pound-feet of torque from a 3.0-liter twin-turbo V6, and the mill is exclusive to Lincoln for now. The optional Driver's Package on these models should further improve the handling thanks to a torque-vectoring rear differential derived from the Ford Focus RS. The same V6 makes 350 hp in front-wheel drive trim, and customers can also order a 2.0-liter turbocharged four-cylinder or hybrid powertrain. Lincoln has a load of safety and driver assistance tech for the MKZ, too. The adaptive cruise control system can deal with stop-and-go traffic and even hold the sedan in place without the driver using the brake pedal. Pre-Collision Assist can also help avoid accidents by automatically activating the brakes. Related Video: Quiet Luxury: Intuitive Technology, Effortless Performance and Distinctive Design Drive 2017 Lincoln MKZ Suite of cutting-edge intuitive technologies including available adaptive cruise control with stop-and-go, auto hold, Pre-Collision Assist with Pedestrian Detection and enhanced park assist help ease the new Lincoln MKZ driving experience Effortless performance enabled by available new Lincoln-exclusive 3.0-liter GTDI V6 engine, which creates a quiet, powerful ride, or popular hybrid option Distinctively redesigned from the inside out, including three new Lincoln Black Label themes available, plus two available Revel® audio systems delivering the height of Lincoln luxury LOS ANGELES, Nov. 18, 2015 – Discover your new favorite space. The new Lincoln MKZ combines intuitive technology, effortless performance and distinctive design to deliver an enhanced driving experience Lincoln calls quiet luxury.

Ford patents a multi-touch version of its classic keypad

For decades, Ford has offered a keypad on the doors of their cars that would allow owners access with the right code. Amazingly, the keypad has survived almost unchanged except for a recent touch button version. A new patent from the Blue Oval shows the keypad may get a big upgrade soon. The first big change is that it looks like the keypad may move to the key fob. Although it might be possible to have it on the car itself as well, the patent only seems to focus on the key fob. In addition, the fob will now be a multi-touch pad similar to that of modern smartphones. This will allow for more diverse code entries, according to the patent's description. Instead of just a simple number code, owners could enter a code that involves swipes and keystrokes, and even simultaneous keystrokes. For instance, you could enter a code that requires swiping from 1 to 3, followed by holding 2 and 4 to unlock the car. The patent also seems to indicate that this keypad would then display unlock functions and other functions on the fob after the correct code is entered, thus making it more than just a way to unlock the car. As for the practical implications of this keypad system update, it could provide an added layer of security. If someone steals your keys, they would have to also know your access code to get into the car. Whether this would also help make the key and car harder to hack would remain to be seen, though. Another possible benefit could be the prevention of accidental lock and alarm button presses, although that likely isn't a common issue. There could be potential downsides as well. If used as an extra layer of security, the legitimate owner would have to punch in their code on the fob to get in, which would render proximity key benefits relatively useless. Moving the keypad to the fob would also mean owners couldn't get into their cars without having the key with them. We don't have any clues as to when this could become a feature, but it doesn't seem like it would be difficult to implement, so it could show up in the next few years. Related Video: News Source: United States Patent and Trademark OfficeImage Credit: Ford, United States Patent and Trademark Office / Ford Auto News Ford Lincoln Technology keyless entry