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Never mind the naysayers; Lincoln is worth saving

In the case of Henry Leland, naming his new car brand after the first President he cast a vote for in 1864 seemed a jolly good idea, on paper.
You should always be careful about the name you choose to give your new baby. The power of association can work in many ways, not always positive.

Lincoln prepping MKZ re-launch?

Launching an all-new car is no easy task. Case in point is the 2013 Lincoln MKZ, introduced with the fanfare of a major nationwide marketing campaign, including expensive Super Bowl ads, just as Ford was curbing production over potential quality issues. The resulting mess was nothing short of a nightmare for any automaker - customers visiting dealerships looking for cars that hadn't been delivered yet. Disappointed buyers walked out of Lincoln retailers without new keys in their hands, or switched to a competing brand to fill empty spaces in their driveways.
The impact was painful, as Lincoln's sales in January and February of this year were among the lowest it has recorded in more than a quarter century. Even though March looked a bit brighter, with the supply crisis reportedly over (there are 3,000 units in transit and production is approaching 200 units per day) the automaker is reportedly studying the feasibility of giving its pivotal MKZ the launch it originally deserved.
According to TheDetroitBureau.com, putting the MKZ back on consumer's radar could cost Ford tens of millions of dollars, but that kind of investment may be warranted if potential buyers have forgotten about the new model... or worse, if they have forgotten about Lincoln.

Lincoln Continental prototype breaks down, requires a tow

Sometimes, cars break. Sometimes, said cars happen to be prototypes covered in camouflage. And sometimes, spy photographers are on hand to capture the sad sight. Such is the case here, as our trusty long-lenses have captured images of a stricken Lincoln Continental getting a tow back the shop. It's not clear what happened with the wounded Continental, but its unfortunate breakdown has given us a great look at the car's sprawling glass roof. Like the current MKZ, it looks like the Conti's panoramic roof can slide back, although we doubt it will cover up any element of the rear window, like its smaller sibling. And unlike our previous round of spy photos, this latest gallery gives us a look at a rather substantial set of integrated exhaust tips (i.e. fakes that have been fitted directly to the rear bumper cover). We can also spy a bit of the interior, although it's nowhere near as good as our last round of images. These shots do, however, show off a full roll cage and a fire extinguisher, but we wouldn't count on those being offered with the production model. Their presence here, though, leads us to believe that the car in question is probably some kind of vehicle dynamics tester. Look for a full introduction of the all-new Continental next month, when it debuts at the 2016 Detroit Auto Show. Related Video: