2007 Lincoln Mkx Base Sport Utility 4-door 3.5l on 2040-cars

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Lincoln to adopt Mini-like personalization strategy?

There's no single silver bullet that will cure all that ails the Lincoln brand, and Ford knows that just as surely as we do. Coming out with exciting new models like the well-received MKC crossover counts as several steps in the right direction, assuming of course that the production version is as appealing as the concept just shown at the 2013 Detroit Auto Show, but more is needed. According to Jim Farley, executive vice president of Lincoln, one more trick may be "mass customization."
Put another way, Lincoln is considering ways to allow buyers to customize their new vehicles right off the showroom floor, similar to how things are done at Mini, and, to a lesser extent, Scion, where Farley previously served as corporate manager. Imagine, for instance, ordering a new MKC with a large Lincoln insignia embossed into the leather seatbacks, according to Automotive News.
While we're not so sure anybody is all that interested in paying extra for more Lincoln logos, it's a strategy that has proven rather fruitful at Mini. Only time will tell if Ford's erstwhile luxury division will once again be seen as something truly worth reaching for, and if customers are willing to pay a further premium for customization.

2019 Lincoln Navigator gets slight price hikes, crosses six-figure mark

As of the end of June this year, all-new Lincoln Navigator sales are up by triple digits over last year. No wonder, as Lincoln's flagship has impressed us on both our initial drive and again recently on a 900-mile road trip. Even if numbers slump some between now and the end of the year, the full-sized luxury SUV should achieve sales not seen since 2007, when it sold 24,050 units. That would help explain why the Navigator's already had one price increase this year, in June, when MSRPs across the range went up $500 and the destination charge rose another $100. According to order guides, prices for the 2019 model year will go up even more. The entry-level Premiere trim gets bumped by another $650, while the Reserve trim climbs by $3,500. After the $1,295 destination fee, the 2019 Navigator Premiere starts $74,500, and the Select trim rises by $1,000 to $78,850. Neither of those trims add additional equipment to offset the additional cost. The Reserve price hike to $86,500 does capture the cost of the Technology Package, which will come standard. On the 2018 Navigator, that package, which bundles aids like adaptive cruise control and autonomous emergency braking, is a $2,640 option, so the net price jump for the trim is $860. The Black Label price drifts upward by $2,190 to $97,690, but the 2019 models will throw in 30-way power seats as standard. Those thrones being a $1,250 option on 2018 models, the net increase is then $940. The long-wheelbase L models will all go up by the same amount as their non-L counterparts, which puts the Navigator over the $100K mark for the first time; the 2019 Black Label L will need $100,890 to put in a suitable driveway. That's just $700 less than the list price of the 2019 Cadillac Escalade ESV Premium, but Cadillac incentives mean the Lincoln would actually cost thousands more. Lease prices have gone skyward, too. Cars Direct found that in the middle of this year, the average monthly cost for a 36-month lease in California was $1,023, a $131 increase compared to lease prices in February. Two months later, the average monthly cost in California has gone up another eight dollars, to $1,031. That's only $14 less per month than the lease for an Escalade Luxury, even though the Cadillac has a list price $9,500 higher. Related Video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.

Two limos used by President John F. Kennedy are going up for auction

Two Lincoln limousines last used by President John F. Kennedy are being auctioned by Bonhams in New York. As reported by fordauthority.com, the cars are part of The American Presidential Experience sale. Neither Lincoln is the infamous open convertible in which Kennedy was assassinated in Dallas (that car is on display at The Henry Ford museum in Michigan), but one of these was used by the president on that fateful trip. The white 1963 Lincoln Continental convertible carried the President, Mrs. Kennedy, and Texas Governor John Connally, on the morning of November 22, 1963 in Fort Worth, Texas. They rode in this Lincoln from the Texas Hotel, where the President and Mrs. Kennedy had spent the night, to a breakfast where JFK gave a speech. From there, they drove through Fort Worth, on streets lined with crowds, to Carswell Air Force Base for the flight that would take them to Dallas. The car was a loaner from local dealer Bill Golightly, and was sold in 1964. It spent time in several different museum collections and has been partially restored, receiving a new engine and a repaint in its factory Ermine White. The red leather interior, however, is said to be original. The pre-sale estimate for this Lincoln is $300,000–$500,000. The second Lincoln is a 1960 Continental Mark V Executive Limousine. It was modified by Hess and Eisenhardt and features bulletproof doors, a divider window, a two-way telephone, and rear-seat climate controls. This car was leased to the White House and was used by President Kennedy for personal trips around Washington, as opposed to official trips for which the larger presidential limousine would be used. After President Johnson took office, this Lincoln returned to the Ford Motor Company and was purchased by a private individual who had a contact at Ford's Washington office. It, too, later spent time in various historical collections, and its body has been restored but the interior remains original. The pre-sale estimate is $200,000 to $300,000. History buffs who miss out on either of the cars might raise their paddles for some of the other items offered. There's a full-scale facsimile of the Oval Office, a partial fuselage of a Boeing 707 retrofitted as a replica of the Kennedy-era Air Force One, as well as numerous smaller items. The auction takes place on October 14.