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Does Lincoln Zephyr trademark mean a return to real names?

Lincoln's long history includes many legendary names, and despite its short life, Zephyr retains a spot in that pantheon. Perhaps its will return once again: Ford Motor Co. applied to trademark Zephyr on May 11. Trademark filings can have ambiguous meanings, and often they're legal plays to get or keep the rights to a name. But in the last year, we've seen signs Lincoln is looking to use real names on its vehicles again. Obviously, it's keeping Navigator for its flagship sport-utility vehicle with a new model due next year. Reprising Continental for the MKS replacement was also well received. That said, Lincoln still uses the MKX and MKC "names" for its crossovers. Zephyr is a dustier moniker. It was used in the 1930s and '40s on a mid-level model spearheaded by Edsel Ford. The stylishly aerodynamic model was set between the Ford V8 De Luxe and more expensive Lincolns. It returned in 2006 as the Lincoln version of the Ford Fusion before that model was renamed MKZ. Mercury also used Zephyr on its version of the Ford Fairmont in the late 1970s and early '80s. Ford last held a trademark on the Zephyr name in 2013. The filing says Ford seeks to use Zephyr for "motor vehicles and parts and accessories therefor." That could mean a new car — or just parts. Putting the Zephyr badge back on the MKZ is the most likely bet. Meanwhile, Ford also moved to get the Thunderbird trademark on May 11 for the same vehicles and parts purpose, and it filed for the Mustang trademark for shampoo and lotions on May 4. A Lincoln spokesman said, "In the normal course of our business, we file trademarks for names," but had no further information. Related Video:

Ford recalling 205k Edge and Lincoln MKX units for possible corrosion

After the horrible weather last winter, it's hard to look forward for the season to return this year. For those readers in much of the country, the snow is going to be flying soon, and with it comes salt on the roads. That means Ford's regional recall for the 2007-2008 Edge and Lincoln MKX arrives at the perfect time because they are at risk for corrosion.
The campaign covers 204,448 examples of the models in 21 states, plus the District of Columbia and some provinces of Canada. In total there are 186,024 vehicles in need of repair in the US and 18,424 in Canada.
According to Ford, it's possible for the area, "under the reinforcement brackets where the fuel tank is mounted" to corrode. If this happens, there might be a gas smell in the vehicle or even a fuel leak could develop. In fact, the automaker reports that one fire could be related to the problem but no injuries or accidents are reported.

Production Lincoln Continental will debut at Detroit Auto Show

The Lincoln Continental concept that debuted at the 2015 New York Auto Show was an absolute star of the event thanks to its handsome lines and sumptuous interior. At the 2016 Detroit Auto Show, we'll get to see how well those fantastic looks transition to the road, as Lincoln will debut the production version there, according to Car and Driver. A market launch will reportedly come later in the year. The stately styling, including the mesh grille, is expected to move largely unaltered to production, but Lincoln is still being vague about the luxury sedan's mechanical parts. The brand's marketing manager Imran Jalal tells Car and Driver the Continental is based on a front-wheel drive platform but an all-wheel drive version in assured. Based on details from the New York show, it reportedly uses a Lincoln-exclusive 3.0-liter EcoBoost V6 for power. There are no plans for a hybrid, either, according to Jalal. Assembly of the Continental is expected to happen at Ford's Flat Rock, MI, factory alongside the Mustang and Fusion. The MKS, which the new Lincoln replaces, is built in Chicago along with several other models. Freeing up the space there, could let the Blue Oval keep up with demand for the Explorer. While the Continental ushers in styling changes for Lincoln, the shift doesn't extend to model names. Contrary to earlier rumors, the brand doesn't intend to abandon the MK model names in the lineup anytime soon, according to Jalal. Related Video: