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Automakers tussle over owners of 'orphan' makes

When General Motors put down several of its brands in recent years, it also let loose thousands of brand-loyal customers who will eventually need another car.
R.L. Polk Associates estimates there are more than 18 million cars from 16 discontinued makes on the road today. Those "orphan owners" have sales-hungry competitors seeing dollar signs. GM is offering Saturn owners $1,000 cash toward a Chevy Cruze, Cadillac CTS or a GMC Acadia. Ford is giving its Mercury lease customers a chance to get out of their contracts with no early-termination penalty and offering to waive six remaining payments if they drive off in a Ford or Lincoln.
Edmunds.com research shows the efforts are paying off somewhat for GM, with 39 percent of Pontiac owners, 37 percent of Hummer owners and 31 percent of Saturn owners taking delivery of another GM-branded vehicle. But that leaves as much as 69 percent of owners going elsewhere. Ford, Honda and Toyota seem to be attracting many former GM owners.

Lincoln Continental with suicide doors sold out, but Lincoln will make more

The Lincoln Continental Coach Door Edition was announced just late last year, but now we have news that it's coming back for a second run of cars. All 80 initially planned have been allocated at this point. Lincoln wouldn't give an exact final price, but says it's somewhere north of $110,000. A fully-loaded Black Label car goes for a bit over $70,000, so it appears to be about a $40,000 premium for the Coach Door Edition. We're told that customers will be notified about their success at grabbing one in February, with shipments commencing over summer. Lincoln originally decided to build 80 of these because it's officially called the "80th Anniversary" car. Now that there will be a second year of production, we reached out to see if Lincoln will continue to produce the same number, or switch it up. Judging by the internet's excitement about this expensive sedan, there's a lot of interest in it. If you missed the reveal the first time around, you can read our full breakdown. To be succinct, it's a normal Black Label Continental that's been stretched by six inches and had suicide doors fitted to it. Sweet. There's also a full flow-through center console for the two rear passengers. Lincoln contracted Cabot Coach Builders to manufacture it; the two have worked together in the past. It's great to see Lincoln will be building more of these flagship-type sedans for the world. One could even make the argument that every new Continental screwed together should look like this, for history's sake. Related video:

Lincoln putting perfume on its sales

Lincoln has a scent. But unlike those from Mustang, Lamborghini or even Shark by Tara, you can't buy it and you have to visit a Lincoln dealership to inhale its notes of jasmine hedione, mate tea leaves and tonka beans. Essence of Lincoln - that's what it's called - is being piped through the ventilation systems at some showrooms to help "create an emotional connection between the luxury brand and its customers," and olfactorily promote the idea of "luxury and warmth." Where it's not run through the ducts, visitors can sample it on scent cards.
Master perfumer Rene Morgenthaler worked with aroma house SensoryMax to design Essence of Lincoln. Also including traces of Earl Grey bergamot and green tea, whenever you encounter it you're meant to enjoy "a feeling of belonging to an exclusive, forward-thinking group that values style and success." And then buy an MKC. There's a press release below with details and an image to explain more, if you're still having a little trouble smelling the orange blossoms.