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Why Lincoln says it's loving Ellen and Conan MKC ad spoofs [w/videos]

You would think that commercial being ridiculed across the Internet would be an advertising executive's worst nightmare, but that's not necessarily the case. At least not when it comes to Lincoln and its latest campaign to promote the new MKC.
The campaign features Matthew McConaughey channeling his characters from True Detective and The Lincoln Lawyer, and was quickly spoofed by both Conan O'Brien and Ellen DeGeneres. But instead of shaking their heads in dismay at the comedy talk-show hosts' take on their ad, Lincoln and its advertising firm Hudson Rouge welcome the free publicity.
"We're flattered. Just to get out into the public mind with parodies says you've achieved a certain amount of notoriety," Hudson Rouge CCO Jon Pearce told Automotive News. "It's hard to put a dollar amount on earned media. We couldn't ask for better."

Lincoln may add suicide doors to future Continental

There's been plenty of uncertainty surrounding the future of the Lincoln Continental, a nameplate revived only 18 months ago but struggling to move units as sedans submit subduction-style to the techtonic boom in crossovers. We recently shared a report that the Continental won't live to see another generation after selling just 18,846 units in its year-and-a-half back on the market. Now comes a report from Automotive News saying that Lincoln at the 2018 NADA convention in Las Vegas showed a photo of the Continental with rear-hinged doors and said it plans to manufacture it. The publication cited several dealers who were in the room but didn't want to be identified. Lincoln, of course, isn't saying anything about rear-hinged suicide doors except to say that "Continental is an important part of the Lincoln family." The announcement at NADA was reportedly meant to convey a commitment to cars by Lincoln, which has been buoyed by crossovers like the MKC and its red-hot Navigator large SUV. There was no word on timing or other details about the suicide door-equipped Continental. Lincoln sold just 1,573 units of the sedan through February, down about 25 percent on the annualized monthly rate. Still, if Lincoln wants to plant its flag in the car segment, then its flagship is probably a good place to start. The Continental nameplate, which was revived in New York in 2015 as a concept, enjoys a long design lineage, of course, and boasted production suicide doors on the 1961 Continental Mk V. The luxury sedan also inspired one artist to reimagine the Continental as a two-door coupe, true to its original 1939 styling and demonstrating the car's versatility. And the car already has some concept-style futuristic touches, including hidden electric door handles and 30-way adjustable front seats. But suicide doors have mostly been relegated these days to concept vehicles, one-offs like this Rolls-Royca Sweptail and the Tesla Semi truck. So should we see this as a way for Lincoln to draw some attention to a struggling nameplate? Related Video:

2019 Lincoln Nautilus commercials bring back Matthew McConaughey, plus pool

It's that time of year again, folks, time for another kind of strange, awkward Matthew McConaughey Lincoln commercial. And, yes, checking back when each ad comes out, it's usually in Decemeber or near the end of the year that these ads are released. This latest ad has the actor hanging out with a group of friends having a generic conversation about something over dinner. They all then head inside, and McConaughey breaks away from the group to walk to a pool table, and he promptly makes a trick shot on the pool table while a woman says "I've never seen that before." This leads to clips of McConaughey getting into a 2019 Lincoln Nautilus and driving it on beautiful backroads. And before he starts driving, there's a shot of the instrument cluster with a bunch of driver aid options displayed. The woman's words come in again, and he follows it up with his own words, "I have." This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Basically, the idea is that the trick shot of the cue ball threading between other billiard balls is like how the Lincoln driver aids help keep the Nautilus under control. Except it's a vague, awkward way of doing it, which is also par (above par?) for the course of McConaughey Lincoln ads. A much better ad accompanies the actor's version. This one features a real trick pool player making some clever shots to illustrate the individual features available on the luxury crossover. They're legitimately nifty shots, and the features are clearly explained. Maybe all of Lincoln's ads should have this pool player. Related Video: