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Lincoln putting perfume on its sales

Lincoln has a scent. But unlike those from Mustang, Lamborghini or even Shark by Tara, you can't buy it and you have to visit a Lincoln dealership to inhale its notes of jasmine hedione, mate tea leaves and tonka beans. Essence of Lincoln - that's what it's called - is being piped through the ventilation systems at some showrooms to help "create an emotional connection between the luxury brand and its customers," and olfactorily promote the idea of "luxury and warmth." Where it's not run through the ducts, visitors can sample it on scent cards.
Master perfumer Rene Morgenthaler worked with aroma house SensoryMax to design Essence of Lincoln. Also including traces of Earl Grey bergamot and green tea, whenever you encounter it you're meant to enjoy "a feeling of belonging to an exclusive, forward-thinking group that values style and success." And then buy an MKC. There's a press release below with details and an image to explain more, if you're still having a little trouble smelling the orange blossoms.

Hennessey’s 600-hp Lincoln Navigator is here

The tuners at Hennessey have begun deliveries of the 2018 Lincoln Navigator HPE600, a full-size SUV that boosts the Navigator's normal 450-horsepower output to 600 hp, announcing its arrival with a video showing the performance 'ute riding a dynamometer. Hennessey said it was a natural decision to turn to the Navigator because it has mostly the same 3.5-liter twin-turbo V6 engine as the F-150 Raptor, which it converted last year to the 602-hp 6x6 VelociRaptor. So it added engine management computer software upgrades, a stainless steel exhaust system, high-flow air induction and large front-mounted intercooler with blow-off valve. Dyno results in the video show the Navigator topping out at around 500 hp and 500 pound-feet of torque at around 3,800 rpm at the wheels; Hennessey says the 600 hp comes at 6000 rpm. The upgrades are good to take the nearly three-ton SUV from 0-60 mph in 4.8 seconds, about 0.7 seconds quicker than the standard Navigator, and run the quarter mile in 12.9 seconds at 107 mph. The tuning package will set you back $19,950, including installation. Additional options include 22-inch forged monoblock wheels, lowered suspension and Brembo brakes with six-piston calipers and 15.1-inch brake rotors. There are also HPE600 badges on the front door jambs and tailgate, and embroidered headrests. It comes with a three-year, 36,000-mile warranty. Just 200 are planned for the 2018 model. You can order it now through Hennessey or any authorized Hennessey Lincoln dealer. Related Video: Image Credit: Hennessey Lincoln SUV Luxury Performance Hennessey tuner lincoln navigator tuning

Cars with the worst resale value in 2022

Car values are all over the map right now. Used vehicles that were worth a small fortune earlier this year are now coming back to Earth, but the new vehicle supply remains tight. Prices are still elevated overall, but some models have seen more severe price drops. Depreciation strikes almost every model, supply constraint or not, though a few vehicles are leading the way. New research from analytics iSeeCars found that a handful of cars depreciated more than 50 percent over five years, with the BMW 7 Series dropping 56.9 percent and an average price cut of $61,923 over that time. The vehicles with the highest depreciation — or worst resale value — over five years: BMW 7 Series: -56.9% Maserati Ghibli: -56.3% Jaguar XF: -54% Infiniti QX80: -52.6% Cadillac Escalade ESV: 52.3% Mercedes-Benz S-Class: 51.9% Lincoln Navigator: -51.9% Audi A6: -51.5% Volvo S90: -51.4% Ford Expedition: -50.7% iSeeCarsÂ’ research showed that midsize trucks, sports cars, and fuel-efficient vehicles were slowest to depreciate over five years, while itÂ’s clear that luxury brands tend to lose value much faster. As iSeeCarsÂ’ Executive Analyst Karl Brauer explained, used buyers donÂ’t value high-end vehiclesÂ’ features as much as the first owners, so resale values tend to be softer. The tech and options that made the cars so expensive and appealing new donÂ’t add the same value on the used market. Read more: Cars with the best resale value Interestingly, electric vehicles also depreciated quite heavily, though they were just short of the abysmal numbers in luxury segments. The Nissan Leaf depreciated most among EVs, dropping by 49.1 percent. The average EV depreciation is 44.2 percent, with the Tesla Model S and Model X sliding in right under the bar at 43.7 and 38.8 percent, respectively. As iSeeCars notes, itÂ’s important to be vigilant when car shopping and not let your emotions win over reason. Shiny new luxury cars look great in the showroom, but you could end up taking a bath when you try selling them a few years later on. Related video: Audi BMW Cadillac Ford Infiniti Jaguar Lincoln Maserati Mercedes-Benz Volvo Car Buying Used Car Buying Ownership Resale Value depreciation