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Mulally wanted to kill Lincoln as late as last year, Fields vows to turn it around

Lincoln fans might want to give incoming Ford CEO Mark Fields a pat on the back for having a hand in saving the brand from the chopping block last year. He's among the people spearheading the rejuvenation of the division away from its stodgy image to appeal to younger customers.
According to two unnamed sources speaking to Bloomberg, CEO Alan Mulally was ready to kill Lincoln last year. Following the slow production ramp-up of the MKZ combined a with a costly ad campaign, Mulally was frustrated and openly suggested dropping the brand. However, Fields and Jim Farley, Ford's marketing boss, convinced the CEO that the brand was worth saving. They also created a plan to prevent similar problems for new models in the future.
It seems that one part of the strategy may involve waiting until new models are at dealers before starting a big ad campaign for them. Lincoln global director, Matt VanDyke, recently told Autoblog that the division is holding off on a full marketing push behind the new MKC crossover to prevent the supply problems that plagued the MKZ last year. Its big offensive begins in the fall when the CUVs are at all of the dealers and consumers are at home watching more TV. VanDyke also told Bloomberg that Fields, Farley and Joe Hinrichs, Ford president of the Americas, have more direct oversight over new product launches now.

Ford will keep Escape and MKC plant open an extra week to meet demand

Crossovers keep selling like popular pastries, and for Ford, that means it needs to keep production going. The company announced that, rather than the usual two-week shutdown, its Louisville, Ky., assembly plant will be open for one of those weeks. The plant builds the Ford Escape and Lincoln MKC, which Ford reports have had record sales. According to Ford, Escape sales through May are up 3 percent, and MKC sales are up 10 percent compared with last year. In total, the Escape has sold about 130,000 units through May, and the MKC has sold around 11,000. Keeping the Louisville plant open will allow the company to build an additional 8,500 vehicles. Ford stated that all other assembly plants will continue with the two-week shutdown as scheduled. Related Video: Featured Gallery 2017 Ford Escape: First Drive View 24 Photos Image Credit: Drew Phillips Plants/Manufacturing Ford Lincoln Crossover SUV Economy Cars Luxury lincoln mkc

Lincoln reveals the posh and powerful 2018 Navigator

If you were a fan of the Navigator concept from last year's New York show, we've got good news. The production Navigator looks just like it. Sure there are subtle changes. The gullwing doors are gone, but no one should be surprised by that. A side effect is that it has conventional chrome door handles, too. The lower grille in the front bumper is a tad different, and the rear taillights are a bit thicker, but the overall look has stayed the same. That includes the tall, regal grille with a mesh consisting of Lincoln badge outlines, the side vents on the fenders, and those beautiful, intricate turbine wheels. On the top-of-the-line Black Label models, the Navigator gets an illuminated badge that lights up with the puddle lights when the driver approaches. View 15 Photos Since the Navigator is based on the Ford Expedition, it's unsurprising that they're very similar mechanically. The Navigator has aluminum construction, and it's propelled by a version of the twin-turbocharged 3.5-liter V6 found in so many Ford products. However, the Navigator's engine makes an impressive 450 horsepower compared with the expected 375 horsepower from the Expedition. Those plush ponies goes through a 10-speed automatic transmission. Inside, the Navigator stays true to the concept, and most important, shares essentially nothing with the plebeian Expedition. Like in the concept, the dashboard is low and wide and features plenty of wood and leather. The instrument panel is a configurable 12-inch display, and to its right is an upright, floating touch screen for infotainment. The buttons for shifting hang off the trailing edge of the dashboard, where a gap opens between it and the center console. The console houses the climate control buttons, and rises to meet the dash. Aside from the luxurious dash, occupants are treated to the Continental's 30-way adjustable front seats, which are heated and cooled. The interior should be whisper quiet as well, thanks to laminated front and side glass. This should allow passengers to better enjoy the available 20-speaker Revel II sound system even more. Plenty of gizmos and tech are at the fingertips of Navigator drivers, too. One of the more unique tidbits of technology are the adaptive headlights. At low speeds, the headlight beam is very wide to illuminate objects or pedestrians on the sides of the road. However, at high speeds, the beam narrows to reduce glare from street signs.