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Ford rethinking vehicle launch strategy

With a new boss at the helm, Ford is looking at new ways to improve its vehicle launches in North America to prevent recent issues that have popped up with models like the Lincoln MKZ, Ford Escape and Ford Fusion. Speaking with Automotive News, Ford's new president of the Americas, Joe Hinrichs, revealed a few ways the automaker plans to avoid early build issues such as the engine fires on certain 2013 Escape and Fusion models and months-long delays for customers to receive their MKZs.
It sounds like the root of the problems may have been Ford's relationship with suppliers compounded by the fact that the product surge came on the heels of the recent industry-crippling recession, and in the AN article, Hinrichs says improvements are being made to reduce problems during the launch of new or redesigned models. Three such improvements that were implemented during the first quarter of this year including more rigorous quality comparisons, better use of computer technology to catch major problems sooner and hiring engineers to work closer with suppliers.

2020 Lincoln Aviator Grand Touring plug-in hybrid range, fuel economy revealed

The range-topping 2020 Lincoln Aviator Grand Touring plug-in hybrid luxury crossover finally has official fuel economy ratings. The electric range is 21 miles, and when the battery is exhausted, gas-only combined fuel economy is 23 mpg. The EPA's combined electric and gas test loop yielded 56 mpg-e. These numbers make the Aviator Grand Touring the most frugal version of the three-row luxury crossover, with the next most efficient one being the rear-drive non-hybrid model at 21 mpg combined. When going by gas-only fuel economy, though, the Aviator Grand Touring's non-plug-in cousin, the Ford Explorer Hybrid, returns up to 28 mpg combined with rear-wheel drive, and 25 mpg with all-wheel drive. It has much less power at 318 horsepower and 322 pound-feet of torque, compared to the Aviator Grand Touring's 494 horsepower and 630 pound-feet of torque. The luxury plug-in hybrid crossover segment is quite small right now. The closest competitor to the Aviator Grand Touring is probably the Porsche Cayenne E-Hybrid. It has a shorter electric range of 13 miles, and its gas-only fuel economy is a slightly worse at 22 mpg. The Porsche is less powerful with 455 horsepower and 516 pound-feet of torque, and its base price of $82,450 exceeds the Lincoln's $69,895 price. The Mercedes-Benz GLC 350e splits the difference on efficiency with a worse 10-mile electric range, but a better gasoline fuel economy of 25 mpg combined. This could improve for 2020, as the updated model will have a larger battery. It's cheaper, too, at $51,645, but it's also a full size smaller than the Lincoln.

Ford abandons MyFord Touch, all hail Sync 3 infotainment [w/video]

MyFord Touch has been among the most widely disdained automotive infotainment systems on the market, practically since its introduction in 2010. Consumer Reports was among the most vocal critics, all but advocating its lynching by an angry mob armed with torches and pitchforks. Not surprisingly, then, after such a critical walloping, Ford has finally decided to say goodbye to the unloved tech, declaring the end of MyFord Touch branding in favor of Sync 3 for its upcoming, all-new system. Ford is promising everything you would expect from Sync 3, including faster response time, better voice-command integration, easier controls and a more useable interface. The screen layout includes fewer items to make them easier to discern, and the icons are made from large, high-contrast buttons. There's also a dedicated tab for apps at the bottom of the screen in addition to those for audio, climate, phone and navigation. Another useful feature is the fact that Sync 3 can download improvements over your home Wi-Fi for easier updates. In addition to the revamped interface, the software running behind the scenes is a big change too. Rather than MyFord Touch's Microsoft-sourced system, Sync 3 uses the Blackberry-owned QNX, according to Automotive News. Such a switch was rumored earlier this year. Drivers still have to live with MyFord Touch a little longer, though. According to Automotive News, Ford said that the change to Sync 3 will happen during the 2016 model year with complete integration into the lineup by the end of the 2016 calendar year. It will come standard on Titanium trim models and as a separate option will be priced in line with the current MyFord Touch. The Sync 3 brand will carry over to Lincoln, too, but with a different look. The gallery above shows a few more looks at the interface, and we invite you to scroll down to watch a video of Sync 3 in action and to read Ford's press release about it, below. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.