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The Zephyr could help Lincoln, seriously

The Zephyr could help Lincoln. The concept car revealed this week at the Shanghai Motor Show is gorgeous and a conversation starter. People noticed Lincoln.  The brand is quick to say the car, officially called the Zephyr Reflection Preview, is only intended for sale in China and what we’re seeing is a concept. In other words, donÂ’t get excited and donÂ’t read too much into the reveal. Why not?  Mercedes, Audi and BMW still do pretty well with sedans. So do Lexus and Cadillac. IÂ’m not saying Lincoln should line up three wide against the C-Class, E-Class and S-Class and try to go head-to-head. Just make one car, maybe complemented by a crossover variant, like the Volvo S60 and V60 Cross Country relationship. Tiptoe into the segment. Price it right, make it electric and see what happens. IÂ’ve argued Chrysler only needs a few models to become relevant again. Lincoln already has more than a few solid models. Lincoln is relevant. The Navigator is the superstar, and the brand has a respectable lineup with attractive design, solid powertrains and clever chassis setups (like the AviatorÂ’s independent rear suspension). Lincolns arenÂ’t more expensive Fords with flashier grilles anymore. Ironically, thatÂ’s exactly what the last Zephyr was — a gussied-up 2006 Ford Fusion — that lasted for one year before being renamed the MKZ. Ford Motor Co., including Lincoln, famously pivoted away from cars. That was a mistake. The Ford brand can compensate with Bronco Sports and Maverick pickups and maybe a crossover-wagon thing that sort of replaces the Fusion. Lincoln could use something beyond crossovers and SUVs. At this point, youÂ’re probably saying, “Uh, Continental, hello — Lincoln tried this." In fact, Lincoln has actually sold 768 Continentals this year as it sells off remaining inventory of the now-discontinued sedan. IÂ’d argue the ContinentalÂ’s demise wasnÂ’t due to its merits. ItÂ’s a pretty good car. It just had the misfortune of launching in 2016 as the market for sedans continued to shrink. The Continental was never going to be a volume play, but the measly sales figures it did achieve didnÂ’t justify its existence, even for a halo car. The Cadillac CT6, the ContinentalÂ’s domestic rival, met the same fate for the same reasons. Why would a new sedan fare any better? Lincoln didnÂ’t reveal the powertrain of the prototype, but an electric Zephyr sedan could bring in a whole new customer to the brand.

2022 Lincoln Navigator revealed with tech updates, hands-free driving, new Black Label themes

Last week, Lincoln Motor Company teased its updated, enhanced and even more upscale Navigator SUV for the 2022 model year. Today, Ford’s luxury brand has unveiled this mid-cycle refresh with improved technology — including the Lincoln ActiveGlide hands-free driving system and over-the-air software updates — plus two new available themes for the line-topping Black Label trim level. Starting with tech, Lincoln launches the first iteration of its ActiveGlide advanced driver assistance tech, which, like FordÂ’s new BlueCruise technology, allows for hands-free highway driving if the right conditions are met. It leverages adaptive cruise control with stop-and-go capability, lane centering and traffic sign recognition to allow for hands-free driving on over 130,000 miles of divided highways across North America. Similar to GMÂ’s Super Cruise system, ActiveGlide monitors the driverÂ’s head and eye positions with a driver-facing camera to unsure their attention remains on the road ahead of them, ready to take over driving functions if need be. The 2022 Navigator also employs Lincoln Enhance, which is the branded name for its over-the-air software update capability. This allows Lincoln to make improvements, install new features and even provide some preventative maintenance without it needing to be brought in for service. Lincoln promises this allows the “Navigator to get even better over time.” This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Lincoln says it has streamlined its Amazon Alexa experience to respond to more natural language. You can use Alexa in the car the way you normally would with the digital assistant, or you can connect the Lincoln Way app for Alexa to control certain car features — locks, remote start, checking on vehicle status — from your Alexa-enabled home or mobile device. The 2022 Navigator also benefits from AmazonÂ’s Fire TV service for the rear-seat entertainment. It even includes 16 GB of built-in storage so you can watch your favorite Prime Video content on the road without connectivity. ThereÂ’s an updated Sync 4 infotainment system with a larger 13.2-inch center screen, improved voice recognition and navigation, and a Constellation design theme that carries over to the digital instrument cluster and the refreshed head-up display. In the second row, occupants now have a digital control module for rear climate and audio settings.

Ed Welburn retires, Tesla offered nuclear plant in France, and more | Autoblog Minute

Greg Migliore recaps the week in automotive news, including a look at GM design chief Ed Welburn's retirement, the French wooing of Tesla, and more. GM Lincoln Tesla Autoblog Minute Videos Original Video lincoln motor company