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Ex-GM VP LaNeve takes over Lincoln ad agency

Those of you that caught yesterday's op-ed about Lincoln will have heard already, but Mark LaNeve has taken the helm at Team Detroit. Once the North American vice president of sales, service and marketing for General Motors, LaNeve will now head up the agency that handles all of Ford advertising. LaNeve will also run the account for Lincoln. While at GM from 2001 to 2009, the exec oversaw ad campaigns like Cadillac's Breakthrough and sales initiatives like "Employee Pricing for Everyone."
He left in 2009 to join Allstate as chief marketing officer, oversaw the creation of the Mayhem ad spots and was moved into the role of VP of agency operations overseeing Allstate's 10,000 agents. He resigned from the insurer in February 2012 for personal reasons and joined Team Detroit in August 2012 as chief operating officer, in charge of satellite offices in New York and internationally. He replaces ex-CEO Cameron McNaughton, and will continue to hold the title of COO.
Lincoln is trying to get its 2013 back to rights after putting big dollar commercials for the 2013 MKZ on television then having production glitches preventing cars from getting to dealerships. With rumors of a relaunch in the works, it's no surprise LaNeve has been given the reins - and from here it looks like the brand is desperate for the kind of magic he's proved he can marshal. Perhaps he can start by calling a mulligan on the renaming exercise that gave us the hoary "Lincoln Motor Company" and go back to oh, say, "Lincoln." Then he can ask the product folks to get to work on the MKC concept...

2016 Lincoln MKX gets 330-hp EcoBoost V6, new auto braking system

Lincoln has been treading water with the MKX. The crossover's sales were flat in 2014, and its appearance and mechanicals have been largely unchanged since its last redesign in 2011. That changes this fall, when the redesigned 2016 MKX goes on sale in the United States with a more powerful EcoBoost engine, an upgraded cabin and a host of new comfort and safety features designed to make the crossover more competitive and increase its sales. The MKX debuts Tuesday at the Detroit Auto Show, though pictures leaked last weekend. The new vehicle has at least 36 new features compared with the outgoing model, and perhaps the most significant is the addition of the optional twin-turbo 2.7-liter EcoBoost V6, which is expected to make more than 330 horsepower and 370 pound-feet of torque. That's a major jump from the naturally aspirated 3.7-liter V6, which is the only engine option available on the current vehicle. It continues as the standard engine for the 2016 model and is rated at 300 hp and 280 lb-ft. The engines are paired with six-speed automatic transmissions. Front wheel-drive is standard, and all-wheel drive is an option. Lincoln engineers focused on improving the driving character of the new MKX. The chassis is revised, and the rear suspension uses an integral link setup. It's also the first Lincoln to get adaptive steering. The body structure is updated and designed to keep more outside noise from the cabin. "Quietness is luxury," chief engineer Elaine Bannon said. The MKX was also redesigned with a focus on safety. The MKX is among the first Ford Motor Co. vehicles to get a new feature, called pre-collision assist. The technology will warn the driver if it senses a crash is imminent and apply the brakes. The technology is also launching this year on the European version of the Ford Fusion, the Mondeo. Additionally, the MKX gets a 360-degree camera that aids with parking. The camera is mounted behind the Lincoln star badge in the middle of the split-wing grille. It extends to offer a view of up to seven feet around the perimeter of the crossover. Lincoln also added an auto hold feature, which keeps the vehicle from moving when it is sitting in traffic. Lincoln underscored the MKX's new safety and technology with a more dramatic design for 2016. It has a swoopy appearance with fender flares similar to those on the MKC, and it's curvier and more creased than the outgoing MKX.

Ford to update Sync, MyFord Touch software... again

Ford hasn't had the best luck with its MyFord Touch and Sync systems, as the finicky infotainment system has been subject to a critical whooping while customer issues have helped sink Ford's IQS scores. The automaker has made a concerted effort, though, to try and fix MyFord Touch. And while the results have been mixed, The Blue Oval is hoping its latest free update, set to go live next week, will make things better.
According to a report from The Detroit News, the new system promises streamlined voice commands with fewer levels between opening query and actual result. Ford is also addressing where certain options are selected on the touchscreen. Rather than working one of the four quadrants on the homescreen, users will be able to select anywhere within the quadrant to make adjustments.
While it might only be a band-aid for MFT's problems, the fact that Ford is still trying to improve it is a promising sign. It's going to take more than just this update to address the system's ills, though.