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Why the 2015 Lincoln MKC is 'holding some powder'

Earlier this month in our first drive of the 2015 MKC, we told you that Lincoln finally had a new vehicle in its arsenal worth crowing about. So with the compact premium crossover now finding its way into dealers, why aren't you seeing its likeness plastered on billboards and barraging you on television? It's because Lincoln is "holding some powder."
Those are the words of Lincoln's global director, Matt VanDyke, who tells Autoblog that the company is holstering some of its marketing guns because it's keen to avoid repeating the ill-timed efforts that blighted its last rollout, the MKZ. That vehicle's launch early last year was beset by various delays related to manufacturing and quality. The cadence issue was so dire that by the time the model reached showrooms in volume, Lincoln had already blown most of its budget on things like Super Bowl ads that ran weeks or even months before customers could check one out in person. It was a particularly trying series of events for parent Ford because the MKZ and its oversized marketing spend were charged with relaunching the Lincoln brand to the public.
Keen to avoid repeating the same timing issue and mindful of consumers' habits at this time of year, Lincoln is taking a different strategy with the MKC. According to VanDyke, "What we don't want to do is try and fight the summertime - people using television being down, and other mass media when school's out. New television shows aren't on." Of course, that doesn't mean Lincoln is sitting idle. VanDyke says, "By no means are we quiet during the next 90 days. This year, we're going to really spend the next 60 to 90 days using digital and social media, in-theater advertising and the like, and once we have full availability at dealerships, we'll really ramp up the advertising later on in the summer." Part of that early media effort includes immersive digital marketing like Lincoln's clever Dream Rides web experience.

2020 Ford Explorer, Lincoln Aviator reportedly facing numerous QC issues

A lengthy report in the Detroit Free Press delves into a range of quality control issues confronting the 2020 Ford Explorer and its luxury platform sibling, the 2020 Lincoln Aviator. Freep says it's been following the issue for two months, tapping various unnamed sources for information on the automaker's unorthodox route to resolution. Seems the problem is Explorers and Aviators leaving the production line at the Chicago Assembly Plant with flaws in areas like the chassis, transmission and suspension, said vehicles trucked to Ford's Flat Rock Assembly Plant (FRAP) outside of Detroit for repair. The estimates range from 10,000 to 18,000 vehicles affected, numbers so high that Ford has sought help from Roush Engineering in nearby Allen Park, and brought workers and managers from other plants in the Midwest to FRAP to get vehicles repaired and shipped to dealers. Ford hasn't shared the nature of the problems with anyone outside the company, including dealers and customers. Freep's sources are said to include workers who have provided photos of certain vehicles and of tents used to house parts at the FRAP repair site. The Explorer chassis allegedly has an unidentified problem that engineers are using X-rays to diagnose, and the transmission is having problems sensing when it's in park or going into park. Both the Explorer and Aviator have come off the line with HVAC units that only blow hot air. And the Aviator's height-adjustable suspension enters failure mode for unknown reasons. These come on top of quotidian mishaps common to every new vehicle, but that are meant to be sorted in pre-production, like missing emblems and trim pieces. They also come on top of a recall in early August issued for the Explorer and Aviator concerning the instrument cluster and parking brake, and another at the end of August over rear seatbacks that could collapse in a crash. An automaker spokesperson told Freep, "Making updates to preproduction models based on all-new platforms as they roll off the assembly line – is standard industry practice." Except these aren't pre-production, these are early production vehicles that paying customers and dealers are waiting for, and some of the affected vehicles have been pulled off dealer lots. Dealers say they are fine waiting for the trucks to get sorted out, and they'd rather have Ford fix the problems before the SUVs go to customers.

Ford recalls 382k vehicles across six campaigns

Ford needs to repair a total of 381,633 vehicles in North America across six newly announced campaigns, including five safety recalls and one compliance recall. By far the largest of these campaigns covers the 342,271 examples of the 1998-2003 Windstar to double check an earlier recall repair. Among these, 283,413 are in the US and 58,858 are in Canada. The combination of corrosion and stress can cause cracks in the rear axle and eventually lead to the part to snap completely. The company reports a small number of accidents might be connected to this, but there are no injuries. The minivans were recalled for this issue back in 2010, and it was investigated by NHTSA. According to Ford's latest announcement, the reinforcement brackets on some of these models might not have been installed correctly. This time, dealers will perform an inspection. Minivans with incorrectly installed brackets will get a new rear axle. The rest of the owners will be offered a deal to replace the part at a reduced cost. The next largest campaign covers 36,857 examples of the 2015 F-150 to fix a problem with the adaptive cruise control. Specifically, there are 33,481 affected trucks in the US, and 3,376 in Canada. According to Ford, "when passing a large, highly reflective truck" the radar in the system can misidentify a semi as being in the same lane as the pickup. The collision warning system would then activate, slowing the F-150. There's one report of an accident with this happening but no injuries. The fix is simply an update to the adaptive cruise control module software. Ford also has a recall for 1,477 examples of its 2016 F-53 and F-59 stripped chassis models, and they're all located in the US. A manufacturing issue might allow the trucks to shift into reverse without the driver first applying the brakes. There are no reports of any accidents from this, though. To repair the problem, the models get a new transmission shift control bracket and an adjustment to the shift cable. The Blue Oval's safety compliance recall covers 708 examples of the 2016 Fusion and Lincoln MKZ, including 658 of them in the US, 28 in Canada, and 22 in Mexico. On these models, a manufacturing problem with the fuel tank could allow it to crack in a crash, which isn't allowed under federal rules. There are no reports of accidents, injuries or fires. The fix will be a new fuel tank for all of them. The company is also repairing 251 units of the 2015 Taurus and Lincoln MKS, plus the 2016 Explorer.