1997 Lincoln Continental, No Reserve on 2040-cars

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Lincoln Continental suicide doors: A lot has changed since 1961

It looks like we've hit peak Lincoln Continental for the 21st century with the Coach Door Edition. At least, 80 people will be enjoying the best that Lincoln (and Cabot Coach Builders) can offer. We figured now was a perfect time to look back at the original Continental with suicide doors, now that there's a return to form. Make sure to scroll through the barrage of historical Continental photos Lincoln provided to us from its archive above. Lincoln was aiming to offer a design throwback to the 1961 Continental with its return to suicide doors. Back then, Lincoln wanted a car to compete with GM's " Standard of the World," ergo Cadillac. The goal was to make a car so enticing that people might want to buy a Lincoln instead of a Cadillac as their next luxury-mobile. It never stomped down Cadillac, but the Continental made a strong statement. Sales spiked at 54,755 Continentals in 1966 – Cadillac sold 196,685 cars that same year. For nine years (1961-1969), Lincoln made the Continental with suicide doors as the only option (barring the two-door coupe introduced in 1966). The car was offered as a four-door convertible or hardtop for most of the suicide-door generation, but the convertible was dropped after 1967. It was the droptop that was most iconic, and the car many of us picture today when thinking about that Continental. The pillar-less look of the Convertible with the top removed and the doors swung wide exudes class and luxury. This generation of Continental appeared in movies like "James Bond's Goldfinger", and more recently in "The Matrix." Celebrities owned them back in the day. Who doesn't want to exit their large convertible through suicide doors onto the red carpet, right? 2019 Lincoln Continental Coach Door Edition View 51 Photos Obviously, Lincoln wanted the normal Continental released for model year 2017 to take the world by storm. As rumors swirl of its untimely death after 2020, it's safe to say the new Continental hasn't exactly done that. What if it had suicide doors to begin with? Would we have been looking at the next Mercedes beater? Probably not. But still, we would have been blown away if that's what Lincoln showed us at the 2016 Detroit Auto Show. Maybe those in the market would have been too. The new Continental with suicide doors serves an entirely different purpose than the original. Producing only 80 of them makes sure of that. Maybe a few celebrities will buy one, but this one won't have the same cultural impact of the old.

2020 Lincoln Navigator cut to three trims, starts at $77,120

Lincoln has reworked the Navigator lineup for 2020, a brand spokesperson telling Cars Direct it wants to make ordering the luxury SUV "even more effortless for clients." That means shedding one of the four current trims, the Select, and rearranging pricing for the three remaining variants. The entry-level Navigator Standard starts at $75,825 before the $1,295 destination charge, the total coming to $77,120. The figure represents a $2,620 increase over the 2019 model year, but as we reported earlier, Lincoln added a number of new features for 2020. Convenience items such as power running boards, heated and cooled front seats, wireless phone charging, and Lincoln's Phone as Key system are standard throughout the range. Every 2020 Navigator will also get the driver safety suite CoPilot360. That technology isn't available on the 2019 Navigator Standard, and requires the $2,640 Technology Package on the Select trim, which is already $4,000 more expensive than the base trim. With the Select gone, the next trim up is Reserve. Lincoln says 90 percent of customers choose the Reserve or Black Label trims, and any buyers planning on the former will think 2020 a good year. The Reserve could only be had as a 4x4 in 2019, but adds a 4x2 powertrain for 2020 and lowers its price. It will start at $82,660 in two-wheel-drive guise, making it $3,830 less than the 2019 model with all-wheel drive. The Reserve 4x4 will cost $85,330, for a discount of $1,170 compared to 2019. The 2020 Navigator Reserve will also add the option of a Monochrome Package, which eliminates chrome on trim like the grille and side vents, making them body color instead. It also paints the mirror caps in the body color and swaps out for 22-inch, 12-spoke black painted wheels. We don't know pricing on that yet, but the package will only be available in Pristine White, Ceramic Pearl (gray), or Infinite Black.   The extended Reserve L in 4x2 form starts at $85,860. Cars Direct didn't break out a price for the Reserve L 4x4, but assuming the $3,200 price difference between the 4x2 models holds, the price would be $88,530. That's the same $1,170 discount as on the non-L Reserve trims.    The top-shelf Black Label sticks to a 4x4-only formula, and goes up by just $375 for both regular and L versions. The regular 2020 Black Label trim will cost $98,065, the Black Label L will cost $101,265.

How the demise of Lincoln's Town Car has kick-started a limo revolution

The deaths of the Ford Crown Victoria and the Lincoln Town Car have meant overhauls of three high-profile American fleets: police, taxi and livery car. Just as police fleets are more open to considering other options and a Nissan van is the new face of the NYC taxi, livery car companies are looking at replacements for the Town Car beyond The Blue Oval. Ford, via Lincoln, has made an MKT Town Car (pictured), but an article in the Detroit News claims "it has failed to win over most of the big limousine companies." The upstarts trying to move in include livery and limo editions of the Cadillac XTS, and livery specifications of the Toyota Avalon and Chrysler 300.
Each of those challengers, however, faces challenges. The Town Car was a workhorse, American, rear-wheel-drive sedan with plenty of rear legroom. Cadillac has been in the livery space before but with decontented models that were about selling the brand, not its luxury. It is taking the opposite approach with the XTS, pointing out that its livery edition is "contented in the upper half of the XTS range." Still, the CEO of Michigan's largest livery company says "it's quite a bit smaller than what we're used to," and he also prefers rear-wheel drive.
The Chrysler 300 is rear-wheel drive, and American, which matters to some companies, but Chrysler hasn't yet revealed the livery package for it. The livery Avalon marks Toyota's first time getting into that business in the US, a natural step after having done so well with taxi clients and with the Town Car out of the way. Still, the livery client is a different to taxi buyers, so the Avalon could face other soft-touch hurdles.