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Report: Lincoln getting all of Mercury's ad dollars

Now that the curtain has closed on Mercury, Ford Motor Company will redirect all of its marketing dollars for the oft-overlooked brand to the Blue Oval's luxury outpost, Lincoln. In speaking to Automotive News, the chairman of the Lincoln National Dealer Council, Bob Tasca, Jr., said, "You'll see a lot stronger presence in the advertising of Lincoln in 2011."
Lincoln spokesperson Christian Bokich reminded AN that the automaker is "preparing the way for seven new or significantly refreshed vehicles" that will be launched over the next four years, and the largest ad blitz in 2011 will focus on the refreshed MKX crossover, as well as the MKZ sedan and its hybrid counterpart. Following that, Lincoln has plans to launch a completely overhauled version of its Navigator SUV, an all-new C-segment vehicle and the overhauled 2013 MKZ, which Tasca says will be "strikingly different from its Ford Fusion sibling."
[Source: Automotive News - sub. req. | Image: John Neff/Autoblog/AOL]Read | Permalink | Email this | Comments

Lincoln's first shipment of cars arrives in China

It has been two years since Lincoln first announced its plans to expand into China, and the first models destined for sale in the giant automotive market just came off the boat in Shanghai on September 10. It's going to be a few weeks before Chinese buyers actually have the chance to get behind the wheel, though.
The first two models being offered to China are the MKZ and MKC, as seen arriving in these photos, and they are going to be sold at dealers that look more like hotels than traditional showrooms. The first four are opening in Beijing, Shanghai and Hangzhou in October, with a grand unveiling of the new brand to Chinese consumers later that month. By the end of the year, Lincoln wants to have eight dealers operating in seven cities. By 2016, the automaker wants to have a lineup of five models available in the People's Republic.
"This is the culmination of months of teamwork and collaboration both in North America and here in China," said Robert Parker, President of Lincoln China, in the company's release.

Ford patents a multi-touch version of its classic keypad

For decades, Ford has offered a keypad on the doors of their cars that would allow owners access with the right code. Amazingly, the keypad has survived almost unchanged except for a recent touch button version. A new patent from the Blue Oval shows the keypad may get a big upgrade soon. The first big change is that it looks like the keypad may move to the key fob. Although it might be possible to have it on the car itself as well, the patent only seems to focus on the key fob. In addition, the fob will now be a multi-touch pad similar to that of modern smartphones. This will allow for more diverse code entries, according to the patent's description. Instead of just a simple number code, owners could enter a code that involves swipes and keystrokes, and even simultaneous keystrokes. For instance, you could enter a code that requires swiping from 1 to 3, followed by holding 2 and 4 to unlock the car. The patent also seems to indicate that this keypad would then display unlock functions and other functions on the fob after the correct code is entered, thus making it more than just a way to unlock the car. As for the practical implications of this keypad system update, it could provide an added layer of security. If someone steals your keys, they would have to also know your access code to get into the car. Whether this would also help make the key and car harder to hack would remain to be seen, though. Another possible benefit could be the prevention of accidental lock and alarm button presses, although that likely isn't a common issue. There could be potential downsides as well. If used as an extra layer of security, the legitimate owner would have to punch in their code on the fob to get in, which would render proximity key benefits relatively useless. Moving the keypad to the fob would also mean owners couldn't get into their cars without having the key with them. We don't have any clues as to when this could become a feature, but it doesn't seem like it would be difficult to implement, so it could show up in the next few years. Related Video: News Source: United States Patent and Trademark OfficeImage Credit: Ford, United States Patent and Trademark Office / Ford Auto News Ford Lincoln Technology keyless entry