1978 Lincoln Continental on 2040-cars

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Junkyard Gem: 1970 Lincoln Continental Mark III

The story of the Continental features plenty of fascinating plot twists during its off-and-on 1940-2020 history, and one of the most interesting is the car that resulted from the decisions of the Ford Motor Company's mighty warlord during the 1960s: Lee Iacocca. That was the 1969-1971 Continental Mark III, a car that printed bales of money for Ford. Today's Junkyard Gem is one of those cars, found in a Northern California car graveyard recently. Iacocca wanted a Lincoln to compete with Cadillac's snazzy new Eldorado coupe, and he wanted to do it on the cheap. Since the original Mustang had been so profitable in large part because it was based on the Falcon compact, the same philosophy would be used for the new Lincoln coupe. The Ford Thunderbird, which had become a well-over-two-ton behemoth by 1967, would provide the Mark III's platform; this had the added benefit of using excess production capacity at the T-Bird's assembly plant in Wixom, Michigan. Focus groups disliked the Mark III, but Iacocca and Henry Ford II ignored them and pushed forward with production. This worked out well; Mark III sales beat the Eldorado's immediately and the platform-sharing with the Thunderbird kept costs low and profits fat. Along with the Mustang and the Chrysler minivan, the Mark III stands as one of Iacocca's greatest business triumphs. These cars used to be reasonably easy to find in wrecking yards, but they've been junkyard rarities for at least the past decade. This one lived a hard life. The 460-cubic-inch (7.5-liter) V8, rated at 365 horsepower and 500(!) pound-feet of torque, was gone when I arrived. The chrome received a gold-plating treatment by a customizer at some point. It's possible that this car was once a good-looking lowrider, but that would have been decades ago. About the only remaining hint of its former opulence is the rear seat. The MSRP for this car was $7,281, or about $59,286 in 2023 dollars. The 1970 Cadillac Eldorado cost $6,903 ($56,208 now). Of course, the out-the-door cost for both cars would have been quite a bit higher, after not-so-optional options had been added by the customer. This individually decisive motorcar has no peer.

2004 Lincoln Mark X concept car goes to auction

Twenty years ago, retro design was arguably at its apex (though it's really never gone away, either here or in other markets). And apparently Ford and Lincoln were considering a way to offer even more retro two-door goodness out of the Thunderbird, which was a couple years old in 2004. The result was the Lincoln Mark X concept car, which is pretty much a rebadged Thunderbird with a couple of unique features. It never went into production, but if you really had your heart set on it, this is your chance to make the sole example your own. At a glance, you might not notice the Thunderbird connection, especially with the top down. The Mark X leans heavily on the '60s Continentals with its wide chrome grille and subtle integrated headlights. It also features the distinct chrome trim that runs along each edge of the car from the headlights all the way back to the tailpipes. It also features slender, wide rear taillights, and a dramatically sloping rear fascia with a sharp edge where the tailpipes lurk. The Mark X also has the party piece of the then-trendy power retractable hardtop. It even had glass panels in the roof, kind of like the later VW Eos. But look a little longer, and you can see the similarities. The proportions, and especially the hardpoints around the doors and windshield, are pretty clearly straight off the Thunderbird. And as contemporary reporting showed, everything mechanical in the vehicle was the same as the Thunderbird, from the powertrain to the suspension. It gets the same 280-horsepower 3.9-liter V8 and five-speed automatic as the T-Bird, along with rear-wheel drive. The interior is much more of a departure from the T-Bird, though. It has the retro dual cowl dashboard that would later appear in other Lincoln products including the Zephyr, Navigator, Aviator and MKX. The MKX of course was actually a Ford Edge-derived, front-drive-based SUV, and so hardly related to this Mark X concept, but it did at least have a similar Continental-style grille when it launched. To a certain extent, it's a little bit surprising the Mark X didn't get a green light for production. Since all the mechanical bits were already in production, and not just in the Thunderbird. The platform, called DEW98, was a unique rear-drive platform with fully independent suspension that was used in the Ford Thunderbird, Lincoln LS sedan and Jaguars S-Type and XF. They all were offered with the same 3.9-liter V8, too, with V6 variants of the LS and Jaguars.

Lincoln dons the Black Label

"We're really trying to simplify for the customer on their terms." - Paul Bucek
Lincoln is launching a Black Label service and customization program in December at 32 dealerships across the country in a bid to attract new and more upscale customers.