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Lincoln prepping MKZ re-launch?

Launching an all-new car is no easy task. Case in point is the 2013 Lincoln MKZ, introduced with the fanfare of a major nationwide marketing campaign, including expensive Super Bowl ads, just as Ford was curbing production over potential quality issues. The resulting mess was nothing short of a nightmare for any automaker - customers visiting dealerships looking for cars that hadn't been delivered yet. Disappointed buyers walked out of Lincoln retailers without new keys in their hands, or switched to a competing brand to fill empty spaces in their driveways.
The impact was painful, as Lincoln's sales in January and February of this year were among the lowest it has recorded in more than a quarter century. Even though March looked a bit brighter, with the supply crisis reportedly over (there are 3,000 units in transit and production is approaching 200 units per day) the automaker is reportedly studying the feasibility of giving its pivotal MKZ the launch it originally deserved.
According to TheDetroitBureau.com, putting the MKZ back on consumer's radar could cost Ford tens of millions of dollars, but that kind of investment may be warranted if potential buyers have forgotten about the new model... or worse, if they have forgotten about Lincoln.

Junkyard Gem: 1995 Lincoln Mark VIII

Except for a pause during the 1960s, the Lincoln Mark Series of personal luxury cars stayed in production from the 1956 through 1998 model years. These were big, swanky machines loaded with the latest in gadgetry and — other than the handful of 1984-1985 Mark VIIs with BMW diesel linline-sixes — they cruised with great opulence on American highways courtesy of powerful V8 engines. The very last generation of the series, the Mark VIII, boasted a spaceship-style interior, slick body lines, and a sophisticated dual-overhead-cam version of Ford's Modular V8 engine. Here's a 1995 in Deep Jewel Green Metallic paint, photographed in a Colorado self-service yard. I've documented examples of the Lincoln Mark II through Mark VI while performing my car-graveyard studies, and the Mark VIII's distinctive wraparound cockpit makes most of its predecessors look cheap and stodgy by comparison.  The four-valves-per-cylinder version of Ford's rugged 4.6-liter Modular V8 made 280 horsepower in the Mark VIII, just two fewer horses than the V8 in BMW's 840Ci coupe that year. The Mercedes-Benz S500 coupe had a 315-hp V8 that year, while the Lexus SC 400's V8 made a mere 250 horsepower. The BMW cost $69,900, the Mercedes-Benz had a $91,900 price tag, and the SC 400 went for $47,500 — the Mark VIII could be purchased for just $38,800 that year. That's about $66,300 in 2019 dollars. Of course, the Cadillac Eldorado coupe was the real competition for the Mark VIII in 1995, and the unfortunately-named ETC (Eldorado Touring Coupe) came with a 300-horse DOHC Northstar V8 (admittedly, driving the front wheels) and a dignified wood-trimmed interior. At $41,535, though, the Cadillac had a higher base price than the Lincoln. I think this one was pretty clean, prior to getting banged up in the junkyard, and 140,905 miles seems low for a flagship Ford of the era. Perhaps it got too many unpaid parking tickets, or maybe that complex DOHC engine developed some expensive problem. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Tempted? Featured Gallery Junked 1995 Lincoln Mark VIII View 17 Photos Auto News Lincoln Automotive History

Next Lincoln Navigator to drop V8 in favor of V6, but Ford Expedition might get both

A great many buyers fled from full-size body-on-frame SUVs to car-based crossovers in large measure to save fuel. But that doesn't mean there's still not a buying audience for more traditional truck-based utility vehicles, and those consumers doubtlessly wouldn't mind saving some dollars at the pump, too. According to Motor Trend, those shoppers might be in luck.
That's because the magazine has confirmed that Ford isn't walking away from the full-size SUV segment, and it's poised to do something about its offerings' economy ratings, too. According to MT, global Lincoln director Matt VanDyke has hinted that the next Navigator may drop two cylinders and go with a V6 model - the current model gets just 14 miles per gallon in the city and 20 on the highway from its 5.4-liter V8. The obvious fitment would be Ford's 3.5-liter twin-turbo EcoBoost V6, an engine that has spread like kudzu throughout the rest of the Blue Oval's large vehicle lineup.
Downsized turbocharged engines like Ford's EcoBoost franchise have come under fire as of late for not delivering their EPA fuel economy ratings, but their benefits extend beyond consumption - the 3.5L offers superior power and a better torque curve than the naturally aspirated V8. MT also suggests that Ford's 3.7-liter V6 could form the base engine for the next Navi - it has similar horsepower but a lot less torque than the current 5.4L. That may be less of a problem with the next generation tipped to go on a diet, which could level the playing field somewhat.