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Report: Lincoln getting all of Mercury's ad dollars

Now that the curtain has closed on Mercury, Ford Motor Company will redirect all of its marketing dollars for the oft-overlooked brand to the Blue Oval's luxury outpost, Lincoln. In speaking to Automotive News, the chairman of the Lincoln National Dealer Council, Bob Tasca, Jr., said, "You'll see a lot stronger presence in the advertising of Lincoln in 2011."
Lincoln spokesperson Christian Bokich reminded AN that the automaker is "preparing the way for seven new or significantly refreshed vehicles" that will be launched over the next four years, and the largest ad blitz in 2011 will focus on the refreshed MKX crossover, as well as the MKZ sedan and its hybrid counterpart. Following that, Lincoln has plans to launch a completely overhauled version of its Navigator SUV, an all-new C-segment vehicle and the overhauled 2013 MKZ, which Tasca says will be "strikingly different from its Ford Fusion sibling."
[Source: Automotive News - sub. req. | Image: John Neff/Autoblog/AOL]Read | Permalink | Email this | Comments

2020 Lincoln Corsair gets a price, and there's a wide range

The 2020 Lincoln Corsair configurator is open for business, and that means we also know the luxury compact crossover's price. It starts at $36,940, including the $995 destination charge. If you try your hardest and tick every single box Lincoln lets you, it's possible to get the price above $60,000. We're not suggesting you do that like we did, but it's always interesting to know how high it can go. Read everything we know so far about the 2020 Lincoln Corsair The base price gets you a Corsair "Standard" that is equipped with a 2.0-liter turbo four-cylinder making 250 horsepower and 275 pound-feet of torque sent to the front wheels. If you want all-wheel drive, Lincoln forces the selection of the "Standard I" equipment package, which ends up resulting in a $3,600 increase. That package consists of ambient lighting, a universal garage door opener, navigation and 18-inch wheels. One of the more expensive boxes you're likely to check on the entry-level trim is the Co-Pilot360 Plus Package for $3,050. That includes a bunch of driver assistance gear like adaptive cruise control, lane centering, sign recognition and evasive steering assist. A $2,500 Premium Package nets premium leather seats, a panoramic roof and 19-inch wheels. 2020 Lincoln Corsair View 12 Photos Of course, you can skip a lot of the option and package jumping by choosing the "Reserve" trim that begins at $43,625 with some premium stuff already included. This also unlocks the ability to get the 2.3-liter EcoBoost engine, which makes 280 hp and 310 lb-ft of torque. Selecting this forces the Reserve I package and all-wheel drive onto the table, which gives you a ton of equipment, but also increases the price by $6,740. This makes the cheapest Corsair with the most powerful engine start at $50,365. You can go crazy from there, tacking on the Reserve II Package for features like adaptive suspension, ventilated front seats, heated rear seats, a heated steering wheel, 360-degree camera, wireless charging pad, digital gauge cluster and rain-sensing wipers. Like we said, this thing can get near or over $60,000 without much effort. The Corsair's base price compares favorably to other compact luxury crossovers like the $41,995 BMW X3 and $40,700 Mercedes-Benz GLC. However, adding in a desirable option like the higher-output engine brings the price up considerably.

Weekly Recap: Lincoln Continental serves up the style, Cadillac CT6 delivers the substance in New York

Lincoln and Cadillac grabbed the spotlight this week at the New York Auto Show in a dramatic fashion that evoked the brands' glory days. America's two luxury carmakers went toe-to-toe with their glittering reveals and plans for ambitious expansion. Both were selling their technology, style and the promise of a better future. Cadillac vs. Lincoln. At the Javits Center, 2015 seemed a lot like 1956. Neither company was interested in drawing comparisons with the other, which is fair, and accurate. They're in vastly different places in terms of sales and the pace of their turnarounds, but they hope to reach the same eventual destination at the pinnacle of the luxury-car world. Lincoln used the element of surprise to great effect with the Continental concept. A production version is still at least a year away, and the company was vague on details. Officially, we don't even know if it is front- or rear-wheel drive, though speculation abounds. Who cares? The seats can be adjusted 30 ways! The Continental also showed off a bold chrome grille that will be the new face of Lincoln. The blue bomber also rolled on blinged-out 21-inch polished aluminum wheels, used a 3.0-liter EcoBoost engine and had huge LED head lights with "laser-assisted" high beams. All of this resulted in almost blinding attention. The concept drew rave reviews, stirred controversy with Bentley designers who argued Lincoln ripped them off, and most importantly, pointed a way forward for the newly determined brand that hopes to compete with Mercedes, BMW, Audi, Cadillac and Lexus. View 32 Photos Meanwhile, Cadillac showed the CT6, a finished product that will top its range and is loaded with the best and latest technologies General Motors has at its disposal. With production starting late this year, Cadillac had more specifics at the ready. Engines? Cadillac has a couple V6s and a turbo four for sure. It's working on a hybrid, and has considered a V-Series variant. It's based on a new rear-wheel-drive, aluminum-intensive chassis called Omega, features an advanced collision-mitigation system with automatic braking and has a cabin that's laden with "leathers, exotic woods and carbon fiber." It will be assembled at GM's Detroit-Hamtramck factory and goes on sale next year. At this point, Cadillac is more than willing to talk about every except for the price. The devil was not in the details for Cadillac, as evidenced by the CT6. But it wasn't for Lincoln either.