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Lincoln dealers to build standalone dealerships separate from Ford

Way back in 2011, Ford Motor Credit Co. established Lincoln Automotive Financial Services as part of what Automotive News called "a campaign to set the Lincoln brand apart." Lincoln's been on a wild, public ride in the seven years since, which included a near-death experience in 2013 under former Ford CEO Alan Mulally. But Ford's luxury brand has rebounded and is ready to take another shot at setting itself apart. Automaker execs have asked dealers with twinned Ford- Lincoln dealerships in 30 major U.S. markets to build standalone stores. According to company data, the move isn't a gamble — dealers with standalone showrooms sell more vehicles. Lincoln's standalone dealerships in the 30 major U.S. markets that account for 70 percent of luxury segment sales increased 48 percent from 2014 to 2017, compared to an overall Lincoln brand sales increase of 18 percent. After a former Ford-Lincoln dealer in Minneapolis opened a devoted Lincoln store this January, sales have climbed 60 percent so far this year. Dealers in Orange County, California, and Atlanta, Georgia have seen sales double since opening exclusive Lincoln storefronts. The sales manager at the Atlanta dealer said, "Customers have pulled up and said, 'This is how it should be.'" Robert Parker, Lincoln's head of marketing, said, "Customers expect the environment to be equal to the product. They want to buy a luxury product in a luxury environment." That issue repeatedly comes up when a mass-market brand launches a luxury product; observers have lately wondered how much the issue affects sales of Hyundai's Genesis brand. Out of 845 Lincoln showrooms nationwide, there are 150 Lincoln dealers in those 30 major U.S. markets. So far, 72 dealers have made or are working to make the standalone switch on their own. Lincoln is asking the remaining 78 shops to follow suit, to agree to a new facility by July 2019 and to have the store finished by July 2021. Only the showrooms would need to be exclusive, service and other back-end departments can remain in Ford-branded complexes. Wielding the carrot, Lincoln will help dealers with relocating, and pay more for every car sold. Wielding the stick, Lincoln said that come Q2 2019, it won't let twinned dealers sell Black Label trims if they don't already. Over the next couple of years, Lincoln will complete the revamp of its lineup. Said marketing honco Parker, "The next phase of the transformation is critical.

Weekly Recap For 5.27.16 | Autoblog Minute

Senior Editor Greg Migliore recaps the week in automotive news for 5.27.16. Acura Lincoln Autoblog Minute Videos Original Video Lincoln Zephyr

Lincoln reignites the Navigator with bold concept

The Lincoln Navigator's demise has been greatly exaggerated, and nearly 20 years after it first revolutionized the luxury segment, a new generation of the iconic sport-utility vehicle will again point the way forward for the brand. Previewed by a concept at the New York Auto Show, the new Navigator will hit showrooms next year joining the much-anticipated Continental sedan as Lincoln's twin flagships. The concept is "a very strong" hint of what the production Navigator will look like, Lincoln president Kumar Galhotra said. He's referring to the general appearance of the tall concept, which is confident, creased, and a bit reminiscent of a Range Rover. There are huge wheels, lots of chrome, and "Navigator" spelled out in blocked capital letters over the fender vents. It runs a 3.5-liter EcoBoost V6 making 400 horsepower and will ride on a new chassis, though Galhotra wouldn't offer more details. Oh, and it has gullwing doors. The crowd audibly oohed and aahed when that feature was demonstrated at a preview event in New York, but those are purely for show. They won't be on the production model, Galhotra said, and they're meant to demonstrate the spacious cabin. "The nature of the vehicle is very important ... and it's a great way to showcase that interior," he said. The inside of the concept is an interesting place. It has a rear cargo area that doubles as a closet, complete with shelves that make up a wardrobe management system, and there's a rail running down the middle of the passenger area. A multi-level running board cascades forward when the gullwing doors open, and the six seats are adjustable 30 ways. There are also wifi-equipped touchscreen monitors mounted in the seat backs. Inside and out, the Navigator carries a nautical vibe. It's covered in a soft shade of blue paint, while the interior has blue leather and teak accents. The Navigator concept features some of Ford's semi-autonomous technology, including pre-collision assist with pedestrian detection. The radar-and-camera-based system will look for obstacles in the vehicle's path, warn the driver, and then brake if needed. It also has a 360-degree camera and lane-keeping assist. Look for all of this on the production model. Launched in 1997, the Navigator is one of the original all-American large luxury SUVs – the Cadillac Escalade didn't arrive until 1999.