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Lincoln and MKZ propose brand reinvention

Lincoln made a rather assertive statement about the future of its products at the 2012 LA Auto Show. Rather than put any new vehicle on display for the first press day, the American premium brand placed a collection of classic cars from its past on the show floor. For the second day, that assortment was replaced with more than a half-dozen examples of the all-new 2013 MKZ. Following that, Lincoln teased a new ad campaign that was in the works, and it appears we now have the first extended promotional video.
Entitled "The Lincoln Motor Company," the spot acts as more of a mission statement, rather than an ad, featuring (once again) cars from Lincoln's past, as well as certain bits of Americana usually reserved for a Levi's ad. The video concluded with Lincoln reintroducing itself to the world, accompanied by a new name: The Lincoln Motor Company.
The video is likely to be the first of many in a large advertising blitz by the automaker, in concert with the rolling-out of the new MKZ. The sedan was the only new vehicle featured in the video, and Lincoln is betting heavily on this "reinvention" to bring customers in to see its new sedan. We want to know what's next. Scroll down to watch the video.

Aye Captain! Hennessey's 2018 Lincoln Navigator has 600 HP

Texas tuner John Hennessey wants to steer the 2018 Lincoln Navigator into some serious performance SUV waters, presently dominated by the Mercedes-Benz G-Class and Range Rover SVR. Upping the power of Lincoln's range-topping sport-utility, from 450 horsepower to an even 600 hp, is enough to hustle the Navigator from 0-60 mph in 4.8 seconds and run the quarter mile in 12.9 seconds at 107 mph. In terms of the 0-60 sprint, this performance upgrade nets you about 0.7 seconds versus the stock model. Good to know, in case you're hot to run a Navigator at your local drag-strip. "The 2018 Navigator is a world-class luxury SUV and we wanted to take its already impressive power and performance to the next level," said president and company founder, John Hennessey. So, what exactly has been done under the hood? The key to the performance improvements is better breathing, courtesy of a HPE600 twin-turbo engine upgrade. Using the Navigator's twin-turbo 3.5-liter V6 as its base, Hennessey adds a new engine management computer, a stainless steel exhaust system, high-flow air induction, and a large front-mounted intercooler with blow-off valve. Hennessey's six-wheel VelociRaptor, which uses the same base engine, produces 602 hp and 622 lb-ft of torque. Optional extras include 22-inch forged alloy wheels, a lowering kit, and Brembo brakes at the front and rear. Those brakes might not be a bad idea, especially considering this 600-hp motor is attached to approximately three tons of SUV that will, eventually, need to be stopped. This performance package rings in at $19,950 (including installation) and comes with a 3-year/36,000-mile warranty from Hennessey. Only 200 examples will be built for the 2018 model year. While not quite as crazy as the VelociRaptor, this Lincoln is also only about one-third the price of that monster truck. Related Video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Aftermarket Lincoln SUV Luxury Performance Hennessey lincoln navigator

Ford names Lincoln chief as North American president following Nair's departure

Ford announced yesterday that its North American president Raj Nair would no longer be working for the company due to "inappropriate behavior." As a result, the company needed fill that gaping vacancy. The new North American president and Ford Group vice president will be Kumar Galhotra, and his term in the new role will start on March 1. Galhotra will remain the group vice president and chief marketing officer for Lincoln through March, meaning he's the head of the luxury brand. He's had this position since 2014. Before that, he was vice president of engineering for all of Ford. With Galhotra's promotion, a number of internal promotions follow. Joy Falotico, current chairman, CEO and group vice president of Ford's credit division will fill Galhotra's position, and Dave McClelland, vice president of marketing for Ford Asia Pacific, will fill her role. Other shuffling at Ford includes Stewart Rawley's promotion to vice president for Ford North America and chief operating officer. He is the current vice president for strategy at Ford. Ford China's chairman and CEO John Lawler will take Rawley's old role, and Cathy O'Callaghan will take over Lawler's job at Ford China, but not until June 1. O'Callaghan is currently vice president, corporate controller and chief financial officer for global markets at Ford. Related Video: