1962 Lincoln Continental Convertible on 2040-cars

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2017 Lincoln Continental spied inside and out

Lincoln certainly made us stand up and take notice when it unveiled the Continental concept at the New York Auto Show this past March. Showcars, however, are only worth so much if they never reach production. But as these latest spy shots indicate, Ford's luxury division is hard at work taking the new Conti from show floor to showroom. The team from Dearborn has clearly gone to great lengths to disguise this prototype, wrapping it in a new type of camouflage with trompe l'oeil bulbous-looking shapes to keep us from seeing just how close the production version will keep to (or how far it may stray from) the concept's design. Our spy photographers did, however, manage to snap some shots of the inside through the side glass, and though it's still evidently some ways off from reaching production, some key details give us an idea of what to expect. Look closely and you can make out the buttons for the transmission running down the side of the infotainment screen, just like on other new Lincolns. The chromework appears to have been toned down some from the blinged-out dashboard of the showcar, but it may be too early to say how much shine there will be to the production model. The overall design of the center console looks pretty darn close to the version we saw in New York, though. The Continental is expected to replace the MKS, as Lincoln moves away from alphabetical nomenclature back towards actual nameplates. Assembly is slated to be undertaken in Flat Rock, MI. There are a great many more details yet to be uncovered, but as far as early indications go, it looks like Lincoln is well on its way to making its concept a reality. Related Video:

How Lincoln could make itself special again

Things are going better for the Lincoln brand — or, more properly, The Lincoln Motor Company — so far this year, and are likely to continue to do so, comparatively speaking. In the first quarter of 2017, the brand's sales are up 8.7 percent compared with the same period last year. Lincoln delivered 27,083 units in the first quarter. The Continental is certainly a boon, with 3,209 units (almost 12 percent of the total number), something Lincoln didn't have in the first quarter of 2016. Its crossovers, the MKC and MKX, were up 15 and 11.2 percent, respectively, and while the Navigator SUV was down 16.2 percent, the new 2018 model will certainly boost that nameplate. Still, there is undoubtedly a glass — or crystal — ceiling for Lincoln (as well as for Cadillac) that it's not likely to break through regarding total US sales. No matter how you look at it, the US luxury market is dominated by import brands, and there is no reason to think that's going to change. Ever. According to Autodata, for the first quarter of 2017 there were 213,817 luxury vehicles delivered, of which 170,780 were from import brands and 43,037 domestic. While there is a good likelihood that Lincoln will gain some ground, given the lineup extensions that the likes of Mercedes, Audi, BMW, and Lexus are making, as well as the creation of new brands like Genesis and the traction of Tesla, it is going to be all the more challenging for any company to get any significant growth in the luxury category. So growth for Lincoln, yes. Notable growth? No. But there is something the company could do to generate revenue separate from the car and crossover business. It may not make a lot of money in and of itself, but it can provide a distinct edge in the product segment that would cement Lincoln with a unique offering. Kumar Galhorta, president of Lincoln, frequently talks about "experiences." About how the company is working to relieve or eliminate "pain points" from its customers. About how time — or the perceived lack thereof — is something Lincoln is working to address. And it's doing so in a way that gives it a distinctiveness vis-a-vis the competitive set. Lincoln's services are creating a buzz in a way that Matthew McConaughey ads never will. Lincoln is addressing it through service. As in offering pickup and delivery for service appointments for all new 2017 Lincoln models.

2015 Lincoln Navigator ready to roll for $62,475*

Fancy picking up a refreshed Lincoln Navigator? Well, prepare to shell out at least $62,475. That's a whopping increase of $6,310 for the now-EcoBoost-equipped SUV.
That's just for the two-wheel-drive Select model, though. Want to drive all four wheels? Better have an extra $3,575 laying around. Snagging the top-of-the-line Reserve model, meanwhile, demands a premium of $7,500.
For those extra bills, you'll net Lincoln Drive Control, complete with continuously controlled dampers, power running boards, Ziricote wood interior trim, upgraded leather, 22-inch wheels, a "unique" interior headliner and, of course, a "Reserve" badge.