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2023 Lincoln Corsair gains a new face and more tech, loses buttons

The 2023 Lincoln Corsair heads into its next model year with a notable refresh inside and out.  Lincoln’s best-selling vehicle gains a number of items, but it also loses a big one: the previously optional 2.3-liter turbocharged four-cylinder. Due to low take rate, Lincoln is dropping its most powerful engine from the lineup, making the 2.0-liter turbocharged four-cylinder with 250 horsepower the only pure-gasoline version of the 2023 Corsair. Lincoln says the 2.0-liter is updated and changed for emissions reasons, but it returns the same output and fuel economy as before. The Grand Touring PHEV carries over unchanged, so itÂ’s still rocking the 2.5-liter naturally aspirated four-cylinder and single electric motor for a combined 266 horsepower. The exterior changes are largely contained to the CorsairÂ’s new face. It gets a totally new grille that is much larger than before. It features a wavy surface, and for the PHEV, it has a metallic foil surface with blue accents to denote its hybrid status. The lower front bumper is revised to accommodate the new grille design, and new wheel options are available across the board. No changes are made to the rear. Lastly, two new color options are available: Crystal Red and Whisper Blue. The blue is new to Lincoln, and seeing it in person, it skews more towards periwinkle than blue — we like it a lot. As for the interior, Lincoln has redesigned the center stack with a new 13.2-inch infotainment touchscreen taking center stage. It runs Sync 4 technology, can be updated via over-the-air updates and features Amazon Alexa. YouÂ’ll be able to monitor the CorsairÂ’s new Auto Air Refresh system (an optional feature) via the infotainment system, too. It features a laser sensor and unique cabin air filter that constantly monitors the cabin air quality and is capable of refreshing the air in the cabin 1.5 times per minute. A 12.3-inch instrument cluster also runs new software for 2023, and it comes standard in the Corsair now. The new center stack designdeletes the large array of climate and media controls that were previously there, which Lincoln says was for the purpose of promoting a more airy cabin and a feeling of spaciousness. A volume knob is still present, but the vast majority of the functions previously controlled by buttons and knobs can now be found in the big, new touchscreen. Yes, that means the climate controls are now integrated into the touchscreen.

Genesis cars win accolades, offer value — so why are sales so bad?

My high-school buddy Brent Cormier was so smitten with the Genesis G80 when he saw it at an event I hosted at SXSW in 2016 he bought a used 2013 Hyundai Genesis a short time later and fell in love with the car. "It surpasses my every expectation," said Cormier, a self-described "renaissance man" who owns and runs a real estate agency with his wife Laura, is a food service executive chef and part owner of Austin-based Thin the Herd Guitars. "I was locked into Mercedes and Audi for 10 years," he added. "And felt trapped in an endless pit of maintenance costs." After owning the Genesis over the past two years — including using it as an Uber and Lyft driver to earn extra cash — Cormier learned what some frugal luxury sedan buyers and a handful of car reviewers have discovered: Genesis offers great bang for the buck compared to other premium brands and can compete with the best in terms of performance, features and comfort. Hyundai's luxury brand also earned a prominent third-party endorsement last week when for the first time Genesis topped J.D. Power's 2018 APEAL study, surpassing German luxury-performance icon Porsche. The APEAL study (which stands for Automotive Performance, Execution and Layout) "measures owners' emotional attachment and level of excitement across 77 attributes," ranging from performance to comfort, and asks nearly 68,000 owners of new 2018 models to score vehicles on a 1,000-point scale. In its second year ranked as a stand-alone brand, Genesis earned an APEAL score that bumped it up 15 points to 884 and helped push it past Porsche — and past BMW, Lincoln, Mercedes-Benz, Audi, Volvo, Cadillac, Land Rover and Lexus, in order of ranking. Last month, Genesis also topped J.D. Power's Initial Quality Survey (IQS) for the first time this year. And both its models were awarded Top Safety Pick Plus ratings by the Insurance Institute for Highway Safety, among 11 Plus ratings in all for Korean vehicles. Despite high J.D. Power rankings and great reviews, Genesis U.S. sales were off 50 percent for the first six months of 2018 compared to 2017, and in June Genesis sold only 796 vehicles — the first time U.S. numbers dropped below 1,000 in a month. Part of Genesis's APEAL and IQS success can be attributed to its small product lineup: just two models, the G80 and G90 sedans, with a third, the 2019 G70, launching later this year. And while those numbers may help in J.D.

Lincoln taps Serena Williams to pitch all-new Navigator

Lincoln is turning to a new star to help it pitch the hot-selling Navigator SUV alongside Matthew McConaughey: Tennis megastar and businesswoman Serena Williams. She'll help pitch the Navigator in a social media campaign that launched Thursday. Lincoln released four short spots that will appear on Lincoln and Williams' social channels. In one, the longest at 41 seconds, Williams recalls buying her first Navigator as a teen and says she's come full circle as a mother. She dubbed the vehicle "Ginger." "Ginger was all white, she had 22s and she had rims," she says in the spot. "I felt like, you know, I was kind of balling in a way. It was like my first huge purchase." Another shows Williams talking on a tennis court about being a mother and how the vehicle functions as a kind of bedroom for her daughter, Olympia, who was born last September. "For me that's what's most important." Like the McConaughey spots before them, the new spots hew to the Lincoln script of mostly not focusing on the vehicle but rather on experiences. (Williams' experiences seem a lot less ethereal than McConaughey's.) View 4 Photos Williams is known for her tennis exploits, having won a record 23 Grand Slam singles titles and four Olympic gold medals. She has fashion deals with Puma and Home Shopping Network and launched her own fashion brand called Aneres. And she operates the Serena Williams Fund to emphasize education and help victims of gun and domestic violence, plus the Williams Sisters Fund, which she launched in 2016 with her sister, Venus. Serena Williams is also a member of the Oath Board of Advisors. Oath is the parent company of Autoblog. "Serena is an amazing athlete who has won 23 Grand Slams, but she also has a family, she has her own clothing line, she sits on major boards, she's philanthropic — she has all these competing demands on her time," Lincoln Group Marketing Manager John Emmert said in a statement. "We know that time is our Navigator client's ultimate luxury as they balance everything in their busy lives, and Serena exemplifies that balance with poise and grace." It's not the first time Williams has endorsed an automotive brand, notes AdAge. Mini featured the tennis star in a Super Bowl ad in 2016. The Navigator is all-new for 2018. It won North American Truck of the Year last month at the Detroit Auto Show. Related Video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.