1947 Lincoln Continental Convertible 305ci V12 3 Speed Full Ccca Pt Pw Leather on 2040-cars

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Automakers tussle over owners of 'orphan' makes

When General Motors put down several of its brands in recent years, it also let loose thousands of brand-loyal customers who will eventually need another car.
R.L. Polk Associates estimates there are more than 18 million cars from 16 discontinued makes on the road today. Those "orphan owners" have sales-hungry competitors seeing dollar signs. GM is offering Saturn owners $1,000 cash toward a Chevy Cruze, Cadillac CTS or a GMC Acadia. Ford is giving its Mercury lease customers a chance to get out of their contracts with no early-termination penalty and offering to waive six remaining payments if they drive off in a Ford or Lincoln.
Edmunds.com research shows the efforts are paying off somewhat for GM, with 39 percent of Pontiac owners, 37 percent of Hummer owners and 31 percent of Saturn owners taking delivery of another GM-branded vehicle. But that leaves as much as 69 percent of owners going elsewhere. Ford, Honda and Toyota seem to be attracting many former GM owners.

Lincoln's second, more traditional, Super Bowl commercial

For its second Super Bowl commercial, Lincoln Motor Company has stepped away from the Max Ernst-ian surrealism of the "Steer the Script" spot. No Germans, no turtles, no aliens nor alpacas this time, just a 30-second run through the ways in which Lincoln sees the 2013 MKZ as a rebirth of the brand and everything a luxury consumer would want.
The kind of traditional spot that could run any time of year, the only question we had after watching it was: "Wait - was that... Abraham Lincoln?" Along with the press release from Lincoln, you can view the spot below.
If you want a deeper look and criticism into Lincoln's "Steer The Script," ad, have a read of AOL Autos' column: Lincoln's Super Bowl Ad is a Flop, written by Pete Bigelow.

Lincoln bringing in MKZ Hybrid over rollaway risk

Federal safety standards require that every new car needs to have the brake depressed in order to shift it out of Park. But the National Highway Traffic Safety Administration has found fault in the transmission range sensor on certain examples of the Lincoln MKZ Hybrid, allowing the car to be shifted out of Park without first depressing the brake. The fear is that with this condition, affected vehicles may be unintentionally pulled out of Park, resulting in a possible rollaway. That safety concern has prompted parent Ford Motor Company to issue a recall.
The issue pertains to 7,153 examples of the MKZ Hybrid built between April 26, 2012 and September 24, 2013, covering the 2013 and 2014 model years. As a result, Ford will notify owners to bring their MKZs into their local Lincoln dealer to have the Powertrain Control Module software updated in order to rectify the problem. See the full recall notice below for details.