2003 Lincoln Aviator Awd Kittyhawk Premium Edition on 2040-cars

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2015 Lincoln Navigator ready to roll for $62,475*

Fancy picking up a refreshed Lincoln Navigator? Well, prepare to shell out at least $62,475. That's a whopping increase of $6,310 for the now-EcoBoost-equipped SUV.
That's just for the two-wheel-drive Select model, though. Want to drive all four wheels? Better have an extra $3,575 laying around. Snagging the top-of-the-line Reserve model, meanwhile, demands a premium of $7,500.
For those extra bills, you'll net Lincoln Drive Control, complete with continuously controlled dampers, power running boards, Ziricote wood interior trim, upgraded leather, 22-inch wheels, a "unique" interior headliner and, of course, a "Reserve" badge.

2017 Lincoln Continental brings 'quiet luxury' to Detroit

Following the concept that debuted in New York the better part of a year ago, the production Lincoln Continental promises to usher in a new era for the Lincoln division and put up a better fight against Cadillac. (Or so, at least its parent company Ford would hope.) To that end, Dearborn's luxury brand promises "an elegant, effortlessly powerful, serene fullsize sedan that delivers quiet luxury to the industry's most discerning customers." That effortless power comes from a twin-turbocharged, 3.0-liter V6 that will produce up to 400 horsepower. Other features include exterior ambient lighting that activates when the driver approaches, hidden electric door handles, and an available panoramic glass panel covering the entire roof. The new Conti also boasts a three-mode suspension and steering system, torque vectoring, adaptive cruise control, a 360-degree camera system, and collision assist with pedestrian detection. Meanwhile the interior offers such amenities as 30-way adjustable front seats, reclining, massaging and climate-controlled rear seats, a Revel audio system, and active noise cancellation. All the features, in short, you'd expect from a luxury sedan, and then some. Only this one will be made in Flat Rock, not imported from overseas. Following its debut at the Detroit Auto Show this week, it will reach dealers in the fall – at which point import and Caddy dealers alike may need to start taking notice. All-New Lincoln Continental Delivers Quiet Luxury: Elegant, Effortlessly Powerful, Serene - Lincoln Motor Company introduces its elegant new flagship – the all-new Continental – coming this fall - Effortless power comes from new 3.0-liter twin-turbocharged V6 engine that produces a projected 400 horsepower and 400 lb.-ft. of torque1; advanced safety technology is also featured - Serene interior offers the comfort of Lincoln's innovative Perfect Position Seat, spaciousness, rear seat amenities, Revel® audio system and top-grade materials DETROIT, Jan. 12, 2016 – Lincoln Motor Company heralds the return of its flagship – the all-new Lincoln Continental – an elegant, effortlessly powerful, serene full-size sedan that delivers quiet luxury to the industry's most discerning customers. Beginning this fall, Continental offers first-class travel for clients in America and China, bringing warm, human touches and a contemporary design.

Lincoln to adopt Mini-like personalization strategy?

There's no single silver bullet that will cure all that ails the Lincoln brand, and Ford knows that just as surely as we do. Coming out with exciting new models like the well-received MKC crossover counts as several steps in the right direction, assuming of course that the production version is as appealing as the concept just shown at the 2013 Detroit Auto Show, but more is needed. According to Jim Farley, executive vice president of Lincoln, one more trick may be "mass customization."
Put another way, Lincoln is considering ways to allow buyers to customize their new vehicles right off the showroom floor, similar to how things are done at Mini, and, to a lesser extent, Scion, where Farley previously served as corporate manager. Imagine, for instance, ordering a new MKC with a large Lincoln insignia embossed into the leather seatbacks, according to Automotive News.
While we're not so sure anybody is all that interested in paying extra for more Lincoln logos, it's a strategy that has proven rather fruitful at Mini. Only time will tell if Ford's erstwhile luxury division will once again be seen as something truly worth reaching for, and if customers are willing to pay a further premium for customization.