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Anti-EV, pro-hybrid ad from Lexus gets a whole lot wrong

Tell us if you're surprised that Toyota (through its Lexus brand) is putting out some questionable information about electric vehicles. While it's one thing for company executives to be anti-EV, it's quite another to put out obviously false information when you speak ill of plug-in vehicles, especially when you also sell them. The automaker offers the RAV4 EV and Prius Plug-In, albeit in limited numbers, First, let's look at what Lexus is saying. On the company's consumer site, in the hybrid section, there are a number of slick videos. In one ("Hybrid Overview"), Lexus makes it look like charging an EV takes four hours. That may be true in some situations, but the video shows an anonymous driver plugging a Nissan Leaf into something that looks like a AeroVironment DC fast charger, which takes around a half hour to charge. Granted, the site has a disclaimer that says, the "charge time represents the average time to charge from empty to full using typically available 240V commercial charging stations," but in everyday use, that's not something EV drivers often do. Charged EVs mentions two previous studies that show how most EV charging is done at home. Lexus knows all this, of course, but doesn't mention it. Lexus says that there are 20 states with an "established infrastructure" for hydrogen. Another video on the site, one that talks about future alternative powertrain technologies, says that there are 20 states with an "established infrastructure" for hydrogen and 37 with the same for electric vehicles. It also blatantly says that we need to consider all of the emissions from the fossil fuels used to make electricity (carbon monoxide, sulfur dioxide, etc.) but does not say anything about the fossil fuel emissions used to make hydrogen. You can see some screen grabs in the gallery or watch the video yourself. It's all blatantly one-sided, especially since the official numbers from the Department Of Energy say that there are Level 2 public EV chargers in literally every state except Alaska and only 11 public hydrogen stations in the US. Ten of them are in California, the other is in South Carolina. A Lexus spokesman told AutoblogGreen it will ask TeamOne, its ad agency, and the Lexus marketing department for clarification on where the data in the videos comes from. We will update this post when we hear back.

Lexus RC media event in Japan canceled over lack of interest

It's a good thing senior editor Seyth Miersma doesn't live in Japan, or he wouldn't have been able to snap a photo like the one you see here, of a fresh-off-the-line Lexus RC F on hand at a first drive for media. That's because Toyota's Japanese arm has outright canceled its RC press launch. Sure, we've heard about events being delayed, but canceled? That's rare. Even worse is the reason: according to Automotive News, the event was nixed due to lack of interest. Wow.
In an email to media, Lexus said the event "has been canceled due to insufficient attendance," according to AN. The News posits that perhaps it would have just been better to hold the event anyway, in an attempt to save face, and that this is another example of the Japanese culture (especially youth) becoming less and less interested in cars. Of course, there's also the thought that local media just didn't want to drive out to Yokohama to drive the RC on a not-so-sexy press launch, which, if you ask us, is an incredibly lame excuse (do your jobs, folks!).
Either way, will this bode well for the Lexus RC's public launch? Will it receive the same lukewarm response when it arrives at Japanese dealers? We'll see.

Lexus confirms three-row RX coming by 2018

Now seems like the perfect time for Lexus to launch a three-row version of its RX crossover. Not only are CUVs flying off of dealer lots – as you probably already know, the RX is Lexus' best-selling model – there aren't all that many car-based luxury soft-roaders on the market for Lexus to compete with. Problem is, these things take time, and product planners don't always get the new-model cadence just right. Now, though, we at least have a tentative date for the extended-wheelbase 'ute's arrival. According to Automotive News, Lexus General Manager Jeff Bracken has confirmed that the brand is readying a three-row version of the RX with plans to have it in the clutches of salivating dealers by late 2017 or early 2018. Chances are, the new model will wear RX 350L badges in gas-powered guise and carry the RX 450hL moniker in hybrid form. As AN points out, these names were registered as trademarks earlier this month. That indicates we'll see both standard V6 and optional hybrid-powered versions of the three-row RX. Not only will the extended RX keep the same nomenclature, it'll also look pretty much the same as its five-seat siblings. According to Bracken, "We put so much energy into the styling you see now that we didn't want to compromise even with the third row." All we have to do now is wait, said Bracken. "They would just love to have it now. But I think they're quite relieved that they know it's coming." Related Video: