2005 Lexus Sc 430 Automatic 2-door Convertible on 2040-cars

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What effect did Super Bowl ads have on online car searches?

Lexus's Super Bowl ad Let's Play starring an RC version of the RC 350 sliding around wasn't really a big hit among Autoblog readers, with a pretty miserable 13 down-votes as of this writing, compared to the winning Nissan spot with 52 up-votes. The Japanese luxury brand doesn't need to feel blue about the results, though, because in at least one metric the commercial ranks as the most popular of the night. According to Adweek analyzing figures from Kelley Blue Book, the Lexus coupe saw an astounding 1,820-percent increase in searches on the auto pricing site, more than any other vehicle advertised during the game. Viewers were apparently intrigued by the BMW i3 because the EV came in second place with a 1,131-percent jump. Third place went to the Mercedes-AMG GT with a 950-percent boost from its whimsical ad. The lowest growth for the night was from Toyota with a 20-percent upswing for the Camry. In terms of brand searches, the Kia James Bond-inspired spot brought a 68-percent increase in searches to KBB's website, according to Adweek. Dodge scored a close second with a 62-percent bump, and Fiat's humorous ad apparently resonated enough for third place and a 52-percent jump in searches. Despite the RC 350's popularity, Lexus actually ended up at the bottom of the list with just 6 percent more visitors looking for the company. To explain the weird discrepancy, a Kelley Blue Book analyst explained to Adweek that visitors came to the site specifically looking for the RC 350 and to a lesser extent the NX, which saw a 48-percent jump in queries, but that interest didn't extend to the whole brand. Related Video: News Source: Adweek Marketing/Advertising Lexus Coupe Performance Videos lexus rc lexus rc 350

2014 Lexus CT 200h gains familial hourglass figure

Following reports from last week that a refreshed Lexus CT 200h would arrive in dealers for the 2014 model year, we've gotten our first glimpse of what said refresh entails, and well, at first glance, it's not much. Lexus has fitted its familial spindle-style grille and a new set of headlamps to the hybridized hatchback.
Out back, the CT 200h has gotten a set of slightly slimmer taillights, while the F-Sport model shown here sports a revised rear bumper, with what looks like a subtle diffuser and some vertical vents. All told, the exterior refinements are nice, if not subtle, additions to the five-door hatchback.
It's unclear if anything has changed inside the CT 200h, although we'd expect a similarly light refreshening in line with what's been done outside. As for the hybrid powertrain, we wouldn't expect a wholesale change in that department - at least until the next-generation CT arrives around 2016.

2021 Lexus ES adds AWD and Black Line Special Edition to lineup

Toyota engineered a Camry with all-wheel drive, so transferring it over to the Lexus only makes sense. The 2021 Lexus ES 250 AWD debuts today, adding all-wheel power to the ES for the first time. Lexus teased the possibility of an all-wheel-drive model at this generation’s launch, but it hasnÂ’t been officially announced until now. Just like the newly-available Camry AWD, this one is exclusively paired with a four-cylinder engine. Besides the Hybrid model, the ES was only offered with a naturally aspirated V6. Now the 2.5-liter four-cylinder migrates to the Lexus with 203 horsepower and 182 pound-feet of torque. ItÂ’s a shame that Lexus hasnÂ’t paired the all-wheel-drive system with the more powerful V6, but it was a task and a half to re-work the Camry with this system already.  You can read all about the engineering behind it in our Camry AWD First Drive. The Lexus uses the same “Dynamic Torque Control” system thatÂ’s found in the Camry to dole out the power rearward. ItÂ’s scanning for front wheel slippage, driver steering input and throttle input, then sending up to 50 percent of the power rearward when needed. The “Torque Control” part of it is not true torque vectoring, but ToyotaÂ’s system can pinch the brakes of the inner wheel when cornering to create the sensation of torque vectoring. Lexus says the ES 250 AWD has the same legroom, trunk room, ride comfort, cabin quietness and vehicle agility as any other Lexus ES. The Camry AWD has its rear seats raised by 10 mm, but thatÂ’s not the case for the ES, as Lexus claims it has the same rear hip point as the front-wheel-drive car. ThereÂ’s a small benefit in fuel economy dropping down to the slower four-cylinder, as the 250 AWD gets 28 mpg combined, whereas the 350 returns 26 mpg combined. If you want more performance, Lexus is making an F Sport version of the ES 250 AWD. 2021 Lexus ES 350 Black Line Special Edition View 8 Photos The 2021 Lexus ES 350 Black Line Special Edition also debuts today. ItÂ’s a limited-run ES based on the F Sport model that essentially amounts to a fancy appearance package. Lexus adds black F Sport wheels with black lug nuts, a black rear lip spoiler and blacked-out side mirrors. There are three exterior colors to choose from: Ultrasonic Blue Mica 2.0, Obsidian and Ultra White. Pictured in the gallery above is the Blue Mica and Ultra White. We like the blue. You also get a two-tone interior, mixing Obsidian and Ultra White with gray stitching.