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This is Lexus' trick 3D ad in Sports Illustrated's swimsuit issue

Having driven its RC F into the party at the Sports Illustrated swimsuit issue, Lexus is making the most of the exposure. We recently saw the blue coupe showing off its L-Finesse curves with a curvaceous Lisalla Montenegro. And a new video shows how the magazine ad will also work without a bikinied sidekick, showing off the Lexus' own body and sounds in a 3D app for iOS and Android.
After downloading the app and the 3D image for your tablet or phone, the 450-horsepower RC F will be yours to play with - or, as Lexus suggests, yours to "create the 3D experience in your own hands." You didn't have any other plans for your hands while checking out the new issue, did you? The video below will show you how it's done.

Lexus boots up 2014 IS configurator

Throw away those scraps of paper and pull yourself up to a keyboard, as Lexus has launched the online configurator for its all-new 2014 IS sedan. The base price for the entry-level IS 250 RWD is $36,845 (all listed prices include the $895 delivery fee), delivering a 2.5-liter V6 rated at 204 horsepower that provides enough thrust for a 0-60 sprint in 7.7 seconds. The range-topping IS 350 AWD starts at $42,595, packed with a 3.5-liter V6 rated at 306 horsepower that will deliver 60 mph in just 5.7 seconds.
After choosing an engine and driveline, the configurator will offer eight exterior colors and five interior upholstery shades (some combinations, such as selecting Obsidian over Rioja Red NuLuxe leather, require upgrades such as the F Sport package). Consumers are then offered four different bundled option packages as enhancements. The least expensive is Navigation ($4,670), followed by the aforementioned F Sport ($5,800) and a choice between two luxury packages ($7,195) with light or dark wood trim.
Last to come are the accessories and dealer-installed options such as remote engine start, glass-break sensor, wheel locks and a cargo net. Go crazy with your choices, as we did, and the price will exceed $50,000. Head over to the Lexus IS configurator, and check it out for yourself.

Lexus to offer no-haggle policy at dealers

The automotive world hasn't seen no-haggle pricing in the US since Saturn collapsed in 2009, but Lexus is about to bring it back. The idea originated in company discussions with dealers two years ago, with dealers saying that a segment of potential buyers didn't enjoy negotiating a price. In order to find out how firm pricing will alter the landscape, 12 Lexus dealers will begin the pilot project at the beginning of 2016. That means new and used cars, parts, and service will come with fixed prices, according to the Detroit Free Press. Jeff Bracken, general manager of the Lexus brand, held up a Phoenix Toyota dealer as a success story, noting that the dealer's no-haggle strategy has worked for 12 years. Outside consultants will train employees at the selected outlets, and its effectiveness will be examined nearly every week. Prices can be changed, "but the expectation is that they remain unchanged for months at a time," and any incentives can still be deducted from that set price. The key to getting usable results - whether the program sticks around or not - is that those 12 dealers have to accept that some customers are going to walk out the door if they can't get the deal they want. Bracken said he expects sales and market share to decline some once the project begins, but only for a few months. After customers get accustomed to it, Bracken said he expects the initiative to be a success and expand to other company dealerships in 2017, even if not all Lexus dealers sign on. Related Video: News Source: Detroit Free PressImage Credit: Mike Windle/Getty Images for Pandora Media, Inc. Lexus Car Buying Car Dealers Used Car Buying Luxury