2004 Lexus Convertible on 2040-cars

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What effect did Super Bowl ads have on online car searches?

Lexus's Super Bowl ad Let's Play starring an RC version of the RC 350 sliding around wasn't really a big hit among Autoblog readers, with a pretty miserable 13 down-votes as of this writing, compared to the winning Nissan spot with 52 up-votes. The Japanese luxury brand doesn't need to feel blue about the results, though, because in at least one metric the commercial ranks as the most popular of the night. According to Adweek analyzing figures from Kelley Blue Book, the Lexus coupe saw an astounding 1,820-percent increase in searches on the auto pricing site, more than any other vehicle advertised during the game. Viewers were apparently intrigued by the BMW i3 because the EV came in second place with a 1,131-percent jump. Third place went to the Mercedes-AMG GT with a 950-percent boost from its whimsical ad. The lowest growth for the night was from Toyota with a 20-percent upswing for the Camry. In terms of brand searches, the Kia James Bond-inspired spot brought a 68-percent increase in searches to KBB's website, according to Adweek. Dodge scored a close second with a 62-percent bump, and Fiat's humorous ad apparently resonated enough for third place and a 52-percent jump in searches. Despite the RC 350's popularity, Lexus actually ended up at the bottom of the list with just 6 percent more visitors looking for the company. To explain the weird discrepancy, a Kelley Blue Book analyst explained to Adweek that visitors came to the site specifically looking for the RC 350 and to a lesser extent the NX, which saw a 48-percent jump in queries, but that interest didn't extend to the whole brand. Related Video: News Source: Adweek Marketing/Advertising Lexus Coupe Performance Videos lexus rc lexus rc 350

Lexus reveals production RC coupe en route to Tokyo

Feast your eyes, ladies and gentlemen, on the new Lexus RC coupe. With the exception of the six-figure LFA supercar, it's the first stand-alone two-door model to come from Toyota's premium brand since the demise of the SC, and it's coming to the Tokyo Motor Show later this month.
With unmistakably Japanese styling, the Lexus RC is clearly inspired by the LF-CC and LF-LC concepts, and features the brand's signature spindle grille. Anyone who's been inside a contemporary Lexus should feel right at home inside the four-seat cabin, where the Japanese automaker has fitted ambient lighting that glows upwards instead of down, coupled with a new Remote Touch Interface.
Lexus has already announced two versions of the coupe: the conventional RC350 with a 3.5-liter gasoline engine and the RC300h with a 2.5-liter hybrid setup. It's all packed into a form that, for comparison's sake, is slightly larger than the new BMW 4 Series but markedly smaller (in every dimension but height) than a 6 Series.

2013 Lexus LS 600h L

I have spent the last seven days driving the Starfire Pearl (read: white) 2013 Lexus LS 600h L you see here. And after roughly 500 miles of errand-running, highway-cruising, commuting and people-schlepping, I can safely say this: I don't get it.
The LS hybrid is a nice car. It's comfortable, has every amenity you'd ever want in a luxury boat, and with its freshened appearance for 2013, it looks modern, integrating the company's new spindle grille into an overall package that's elegant. None of this is bad news. But let me explain why I still cannot wrap my head around the overall LS 600h L package:
Driving Notes