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Here We Go Again: Lexus attacks EVs in new ad [UPDATE]

UPDATE: We got a comment from founding member of Plug In America Paul Scott on this ad. It's available below. The last time Lexus attacked plug-in battery vehicles in an ad, it had to apologize. The company is remaining on message, though, and has revisited a hybrid-vehicle advertising campaign that implies that driving a battery-electric vehicle is a big waste of time, because of all the charging you need to do. With the new spot, Lexus once again raised hackles of plug-in vehicle advocates because, once again, the accuracy is questioned. "The ad's message was that a consumer could [drive] a vehicle with advanced technology today, without sacrifice or change in habit." – Lexus spokesman Brian Bolain Lexus is running print ads (click to enlarge) in publications like Wired poking fun at EVs, the International Business Times says. Lexus highlights range anxiety in the spot, comparing the amount of time it takes to fully recharge an EV – and the idea that air conditioning and using the radio can shorten an EV's range – to the fun of just driving a Lexus. "The [print] ad was merely intended to paint a picture of life with a hybrid, which is basically no different from life with a traditional gas-powered vehicle, versus life with an EV, which can have challenges or at least uncertainties," Lexus spokesman Brian Bolain told AutoblogGreen. "In other words, at its core, the ad's message was that a consumer could participate in driving a vehicle with advanced technology today, without sacrifice or change in habit." The campaign picks up where Lexus's previous anti-EV campaign left off this spring. A website promoting Lexus's hybrids (and parent company Toyota's H2 vehicles) claimed that there was a hydrogen refueling infrastructure set up in 20 US states (not anywhere close to true). Plug-in advocates were also quick to note that higher-powered EV recharging systems can allow a plug-in to be recharged in far less than the four hours the Lexus site claimed. Of course, Toyota has a lot more skin in the game when it comes to hybrids and, starting next year, hydrogen fuel-cell vehicles than it does for plug-ins. Through August, the company sold just 842 RAV4 EVs and about 11,500 Toyota Prius Plug-in Hybrids in the US. That compares to almost 19,000 Nissan Leaf EVs and a Tesla Model S count that's likely close to that figure as well (Tesla breaks out neither monthly sales numbers nor US-only sales for the Model S).

Lexus ES nips-and-tucks previewed ahead of 2021 Shanghai show

Lexus will travel to the biennial Shanghai auto show to present a futuristic concept called LF-Z that previews how its range will evolve by the middle of the 2020s. It's not forgetting about the near-term future, though. It will also introduce an updated version of the current-generation ES, its midrange sedan, at the event. Previewed by a 15-second video posted on YouTube, the nipped-and-tucked ES gains redesigned headlights with square lighting elements and bolder-looking LED daytime running lights. That's all Lexus is showing us so far. It's not much, but it's enough to tell the exterior visual changes are largely evolutionary, not revolutionary. Lexus previously proved that, when it comes to luxury sedans, what motorists can't see is at least as important as what they can see. It made the LS, its flagship sedan, smoother by redesigning the motor mounts, changing the stiffness of the tires, and adding deeper stitch points to the seats. The ES could learn some of these tricks. Engine options will likely remain largely unchanged, meaning the ES will carry on with a 215-horsepower, 2.5-liter four-cylinder or a 3.5-liter V6 rated at 302 horses. Alternatively, the lineup will also include a gasoline-electric hybrid powertrain built around a 2.5-liter four-cylinder and a pair of electric motors. The V6 and the hybrid variants are front-wheel-drive, while the non-electrified four is exclusively offered with all-wheel-drive.  Lexus will fully unveil the updated ES on April 18, a day before the Shanghai show opens its doors, and sales in China will start shortly after. In the United States, the refreshed ES will arrive in showrooms as a 2022 model. Related video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. 2021 Lexus LC 500 Convertible Walkaround

Amazon Alexa will become your co-pilot in Toyota, Lexus cars

A number of carmakers have introduced Amazon Alexa voice commands that can activate the locks and climate control on their cars, but Toyota is going a step further with Alexa integration by bringing Alexa into the car. Starting in 2018, Toyota will join the likes of BMW by offering the full Alexa voice-controlled app in Toyota and Lexus vehicles with either EnTune 3.0 or EnForm 2.0 infotainment systems. Though Toyota doesn't specifically say which models, we suspect the Camry and Sienna will be the first, since they're the only Toyotas with EnTune 3.0. With Lexus, the LC, NX, RC, and LS models all have available EnForm 2.0, so any or all of those could get Alexa this year. Toyota suggests a number of ways users could use Alexa in the car, such as for taking notes and setting reminders, activating apps, or for controlling other smart devices, such as the heating and cooling on your house. That suggestion rings strongly to those of us in the midst of the bomb-cyclone winter storm. We imagine you'll probably even be able to order goods from Amazon, too. One thing that is strange is that Toyota has made this leap in connectivity, and yet you still can't get Apple CarPlay or Android Auto on any Toyota or Lexus. This is especially odd as it's safe to assume more people own and use Apple and Android products on a daily basis and on the road than Amazon Alexa. Not to mention the fact that almost every other automaker offers both systems on their vehicles. Either way, mobile Alexa presents some interesting possibilities and is sure to be appealing to fans of the Amazon service. And while only a few models will be available with it in 2018, Toyota and Lexus will expand availability in 2019. Related Video: