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Here We Go Again: Lexus attacks EVs in new ad [UPDATE]

UPDATE: We got a comment from founding member of Plug In America Paul Scott on this ad. It's available below. The last time Lexus attacked plug-in battery vehicles in an ad, it had to apologize. The company is remaining on message, though, and has revisited a hybrid-vehicle advertising campaign that implies that driving a battery-electric vehicle is a big waste of time, because of all the charging you need to do. With the new spot, Lexus once again raised hackles of plug-in vehicle advocates because, once again, the accuracy is questioned. "The ad's message was that a consumer could [drive] a vehicle with advanced technology today, without sacrifice or change in habit." – Lexus spokesman Brian Bolain Lexus is running print ads (click to enlarge) in publications like Wired poking fun at EVs, the International Business Times says. Lexus highlights range anxiety in the spot, comparing the amount of time it takes to fully recharge an EV – and the idea that air conditioning and using the radio can shorten an EV's range – to the fun of just driving a Lexus. "The [print] ad was merely intended to paint a picture of life with a hybrid, which is basically no different from life with a traditional gas-powered vehicle, versus life with an EV, which can have challenges or at least uncertainties," Lexus spokesman Brian Bolain told AutoblogGreen. "In other words, at its core, the ad's message was that a consumer could participate in driving a vehicle with advanced technology today, without sacrifice or change in habit." The campaign picks up where Lexus's previous anti-EV campaign left off this spring. A website promoting Lexus's hybrids (and parent company Toyota's H2 vehicles) claimed that there was a hydrogen refueling infrastructure set up in 20 US states (not anywhere close to true). Plug-in advocates were also quick to note that higher-powered EV recharging systems can allow a plug-in to be recharged in far less than the four hours the Lexus site claimed. Of course, Toyota has a lot more skin in the game when it comes to hybrids and, starting next year, hydrogen fuel-cell vehicles than it does for plug-ins. Through August, the company sold just 842 RAV4 EVs and about 11,500 Toyota Prius Plug-in Hybrids in the US. That compares to almost 19,000 Nissan Leaf EVs and a Tesla Model S count that's likely close to that figure as well (Tesla breaks out neither monthly sales numbers nor US-only sales for the Model S).

Rebooted Apple program gets permit to test autonomous vehicles in California

For a while, Apple has been pursuing autonomous vehicle technology, but has more or less tried to keep the specifics of those ambitions under wraps. We did learn last fall that the company was killing off plans to build its own car, and clues about its program to develop a self-driving system popped up since. Today, though, we have more concrete information, as the California DMV has issued Apple a permit to test self-driving cars in the state, as TechCrunch reports. In a document released by the DMV, the tech company joins a number of others in California with approval to test autonomous vehicles. Apple will test its systems on three cars, each a 2015 Lexus RX540h, with six approved drivers. Presumably, those cars will be on the road quite a bit, as gathering lots of data is crucial to developing a working system. Per California rules, the company will have to provide accident reports, as well as a log of every instance that a human driver has to take over driving duties from the autonomous system in what the DMV calls a "disengagement report." Those reports will be made public, so we'll be able to glean a little more information about Apple's progress once they're available. Related Video: News Source: TechCrunchImage Credit: GABRIELLE LURIE/AFP/Getty Images Green Lexus Technology Emerging Technologies Autonomous Vehicles California

2022 Lexus IS 500 F Sport First Drive | A charismatic outlier

For 2022, the Lexus IS is getting a V8, the first time since the last IS F was built back in 2014. But instead of an uncompromisingly sporty successor to the IS F, Lexus has created something a little softer and more civilized, and given it a similarly watered-down name: IS 500 F Sport. And in our time with the sedan, it's an apt name, since it's not a real competitor for the M, AMG, RS and Blackwings of the world. But what it is isn't bad, either. It's a characterful sport sedan that makes for an interesting alternative to similarly softer and more civilized choices like the BMW M340i or Audi S4. It is hampered by some familiar Lexus problems, but it has enough to like that the right buyer can happily overlook the shortcomings. Before diving too deep into the driving impressions, let's go over what was done to create the 2022 Lexus IS 500 F Sport. The lynchpin is the 5.0-liter naturally aspirated V8. It's a unique feature for a class full of turbocharged four- and six-cylinder engines. It sends 472 horsepower and 395 pound-feet of torque to the rear through an eight-speed automatic transmission and a standard limited-slip differential. Lexus clocks the 0-60 time at 4.4 seconds, which is on par with the rear-drive M340i. Of course, the BMW has 90 fewer horsepower. It sits on a sport-tuned adaptive suspension and gets bigger brakes with better cooling, but that's about it for mechanical upgrades. It's all wrapped in a body that looks almost exactly like the IS 350 F Sport except for the quad exhaust, exclusive Enkei wheels and the power bulge that raises the hood by 2 inches. It's great for keeping a low profile, but nodding quietly to those in the know that, yes, this is the fast one. The interior also gets leather and faux suede upholstery, a thick F Sport steering wheel and other F-related trimmings. As with every Lexus so equipped, the IS 500's V8 is a true treat that makes up for whatever disadvantages it might have on paper with endless character in person. It's spectacularly smooth and demure most of the time, but when asked, it delivers a raucous intake growl and a just right amount of exhaust noise. And it does so without needing to have the artificial sound enhancer turned on (it's adjustable from nothing to 100% via a scroll wheel on the dash). It's eager to rev and will do so to a little past 7,000 rpm. Peak power lives up there, but it has enough mid-range grunt to keep it entertaining even when you're not making the most of every gear.