1998 Lexus Sc300; 1 Owner; Sharpest Around; L@@k! on 2040-cars

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This is Lexus' trick 3D ad in Sports Illustrated's swimsuit issue

Having driven its RC F into the party at the Sports Illustrated swimsuit issue, Lexus is making the most of the exposure. We recently saw the blue coupe showing off its L-Finesse curves with a curvaceous Lisalla Montenegro. And a new video shows how the magazine ad will also work without a bikinied sidekick, showing off the Lexus' own body and sounds in a 3D app for iOS and Android.
After downloading the app and the 3D image for your tablet or phone, the 450-horsepower RC F will be yours to play with - or, as Lexus suggests, yours to "create the 3D experience in your own hands." You didn't have any other plans for your hands while checking out the new issue, did you? The video below will show you how it's done.

Lexus still weighing convertible prospects [w/poll]

Lexus dealers may be clamoring more for a three-row crossover than a two-door convertible, but as far as the automaker itself is concerned, the prospect of a droptop is not out of the question. In fact, according to the latest report from Automotive News, Lexus is currently considering two alternative proposals for adding a new convertible to its lineup. One would be based on the LF-C2 concept showcased at the LA Auto Show last month and take the form of an RC convertible, essentially taking the place of the outgoing IS Convertible at a relatively accessible market position. The other would essentially be a roadster version of the LF-LC sports car and take a much higher position in the company's lineup. Lexus is reportedly evaluating whether it can justify having both convertibles in its lineup – something it hasn't done since the IS and SC convertibles briefly overlapped in 2009-10. But considering the downwards slide in sales of IS Convertibles, it would be hard to make the business case for two new ones. So if sales of the IS Convertible have been so low, why make a new droptop altogether, you ask? A fair question, and the answer very well might come down to projecting a more youthful image and attracting younger buyers into Lexus showrooms – even if they don't ultimately buy a convertible at all. Lexus is well aware that its core customer base is aging, and is in no rush to alienate its more mature clientele, but if it's going to succeed in the long run, it's going to have to bring in younger customers. Have an opinion one way or the other? Voice it in the informal poll below.

Lexus GS F coming in 2016 with 500 hp

The Lexus GS F has been one of those cars that's been rumored and whispered about for years, but has never come to fruition. The last time we spoke of the Lexus-badged BMW M5-killer was in a crop of spy photos, posted one year ago yesterday. So what's behind this latest rekindled round of rumors?
Well, according to Autocar, sources have claimed that the GS F will hit markets in 2016, and that it will make use of a more potent version of the Lexus RC F's 5.0-liter V8 that will sing to the tune of 500 horsepower and 400 pound-feet of torque. An eight-speed automatic transmission from ZF will be included, as will a Torsen limited-slip diff. Taken as a whole, the executive sedan should get to 60 in the mid-four-second range and accelerate to a top speed of 170 miles per hour.
Prices in the UK will start at 80,000 pounds ($130,000 at today's rates, but as we know, translating British prices to American prices is an inexact science), and right away, we run into a big issue.