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Lexus takes aim at electric vehicles, again

Lexus is once again taking aim at plug-in vehicles by emphasizing the perceived challenges of recharging batteries, rather than simply filling up with gas or hydrogen. Only this time, Toyota's luxury division appears to be zigging while everyone else is zagging. Of course, the nameplate can use all the help it can get when it comes to hybrid sales. First highlighted by Green Car Reports, Lexus has added a banner to the website of its hybrid vehicles that says "Always Charged. Always Ready." That's a not-so-veiled shot at plug-in vehicles, a sector where Toyota has minimal exposure. Lexus also notes of its hybrid vehicles that there's "nothing to plug in." Of course, there may be sour grapes at play. Through September, sales of its five hybrid models in the US dropped 17 percent from a year earlier to about 21,500 units, and September was particularly tough as hybrid sales plunged 34 percent to almost 1,800 units. Even so, the third quarter likely represented a record when it came to plug-in vehicle sales. We say "likely" because Tesla doesn't break out its US sales, and not all automakers disclose sales of their plug-ins. We calculate that sales for the quarter were at about 36,000 vehicles, up 38 percent from a year earlier. For now, Lexus doesn't sell a fuel-cell model, though it may sell a fuel-cell version of the Lexus LS full-size sedan. Toyota, of course, offers the Mirai, which has moved about 710 units this year. Lexus has gone down this proverbial road before. In 2014, the brand unveiled a similar campaign that highlighted how long it took to recharge EVs, and was ultimately taken to task by electric-vehicle advocates Plug-In America. Lexus apologized for offending anyone and said it'd review content related to hybrid advertising. Doesn't seem like an apology is in order this time out, but that doesn't mean that it's a good strategy. Related Video: Featured Gallery 2018 Lexus LC 500h View 40 Photos News Source: Green Car Reports Green Marketing/Advertising Recalls Lexus Toyota Hybrid

Genesis cars win accolades, offer value — so why are sales so bad?

My high-school buddy Brent Cormier was so smitten with the Genesis G80 when he saw it at an event I hosted at SXSW in 2016 he bought a used 2013 Hyundai Genesis a short time later and fell in love with the car. "It surpasses my every expectation," said Cormier, a self-described "renaissance man" who owns and runs a real estate agency with his wife Laura, is a food service executive chef and part owner of Austin-based Thin the Herd Guitars. "I was locked into Mercedes and Audi for 10 years," he added. "And felt trapped in an endless pit of maintenance costs." After owning the Genesis over the past two years — including using it as an Uber and Lyft driver to earn extra cash — Cormier learned what some frugal luxury sedan buyers and a handful of car reviewers have discovered: Genesis offers great bang for the buck compared to other premium brands and can compete with the best in terms of performance, features and comfort. Hyundai's luxury brand also earned a prominent third-party endorsement last week when for the first time Genesis topped J.D. Power's 2018 APEAL study, surpassing German luxury-performance icon Porsche. The APEAL study (which stands for Automotive Performance, Execution and Layout) "measures owners' emotional attachment and level of excitement across 77 attributes," ranging from performance to comfort, and asks nearly 68,000 owners of new 2018 models to score vehicles on a 1,000-point scale. In its second year ranked as a stand-alone brand, Genesis earned an APEAL score that bumped it up 15 points to 884 and helped push it past Porsche — and past BMW, Lincoln, Mercedes-Benz, Audi, Volvo, Cadillac, Land Rover and Lexus, in order of ranking. Last month, Genesis also topped J.D. Power's Initial Quality Survey (IQS) for the first time this year. And both its models were awarded Top Safety Pick Plus ratings by the Insurance Institute for Highway Safety, among 11 Plus ratings in all for Korean vehicles. Despite high J.D. Power rankings and great reviews, Genesis U.S. sales were off 50 percent for the first six months of 2018 compared to 2017, and in June Genesis sold only 796 vehicles — the first time U.S. numbers dropped below 1,000 in a month. Part of Genesis's APEAL and IQS success can be attributed to its small product lineup: just two models, the G80 and G90 sedans, with a third, the 2019 G70, launching later this year. And while those numbers may help in J.D.

Why the Lexus GS death rumors aren't surprising

For months, rumors have persisted that the Lexus GS is dying, to be replaced in the lineup by the ever-growing ES. After spending some time with one, we can't really figure out why it hasn't happened sooner. For a long time, the smaller, less expensive, more efficient front-wheel-drive Lexus ES has been growing in size and dominating the rear-wheel-drive GS in sales. As customers move from sedans into crossovers, Lexus' five-car lineup of the CT, IS, ES, GS, and LS is looking a bit too crowded. We shouldn't lament the loss of another rear-wheel-drive sedan. Lexus customers sure as hell haven't. There are better options available. Outside of the GS F, the Lexus GS isn't a car that encourages you to drive in a way that would take advantage of a rear-wheel setup. In the rain and the snow, the front-wheel drive ES is likely to be a more stable and sure-footed car. If you want power, the less expensive ES 350 actually has a more powerful engine than the base GS 200t. It's nearly a second quicker to 60 mph as well. Stepping up to a GS 350 puts a nearly $12,000 divide between the ES and the GS. Yes, you can get the GS with all-wheel drive, but how many people well and truly need it? Size-wise, the ES is nearly identical to the GS, with the ES being longer but narrower by just over an inch in either direction. Being front-wheel drive, the ES has better rear packaging, meaning a roomier rear seat. The GS does beat the ES on cargo capacity, but on nearly every other measurement the ES is roughly identical or better. Another editor noticed the exact same thing when the current ES debuted nearly four years ago. That goes for pre- and post-refresh models. The ES isn't quite as handsome as the GS (as long as you ignore the spindle situation up front). From some angles, the ES looks like nothing more than the tarted up Toyota Avalon it is. From behind the wheel, the GS fails to convey any sense of excitement or occasion. It's simply a shoulder shrug of a car. When competition like the BMW 5 Series or Mercedes-Benz E-Class offer both refinement and a decent infusion of fun, it's hard to make a case for the Lexus. The ES isn't any better, but with a base price of $39,895 it's a far more reasonable proposition than a $47,305 GS. Our test car was starting to show its age, as the competition has long sailed by when it comes to noise, vibration, and harshness. Lexus quiet this GS 200t was not. All that said, it seems that customers have already spoken.