on 2040-cars

Auto blog

Lexus' new V-LCRO advances seat tech by going back in time

Automakers love teaming up with aftermarket suppliers. Stuff like Foxx Racing shocks, BBS wheels, and Brembo brakes are all there to gussy up performance vehicles. But one of the best branded performance options you can get are a meaty set of seats. Not only do they look great, but the two purposes they serve are legitimate – hearty bolsters keep you pinned in place around high-G turns and they allow you to soak up a lot more of the chassis' sensations. Lexus already had a solid set of (unbranded) thrones in the RC F and GS F, but a piece of old tech is about to make them even better. The company is introducing a new Variable Load Coupling Rear Orientation for its seats. Fancy name aside, this is far from a new technology. It's been around for 75 years, and you probably know it as Velcro Technology. Yes, Lexus is going to start selling Velcro lined seats to keep you in place at up to three Gs, whether they be fore, aft, or lateral forces. "The RC F and GS F are exhilarating, racing-inspired vehicles," said Brian Bolain, Lexus' GM for product and consumer marketing. "By partnering with Velcro Companies, our new V-LCRO technology enhances the driver's ability to maximize the cars' track-proven performance." If you're worried this is just a bunch of marketing jargon, though, take it from an actual driver. The V-LCRO system works. "The beauty of this technology is its simplicity," Lexus F Performance Racing driver Scott Pruett said. "With V-LCRO, Lexus has created an unprecedented connection between driver and vehicle, and the impact on the track has been phenomenal." According to Lexus spokesman Moe Lester, V-LCRO will be available on 2020 models, alongside the upcoming hoverboard package. In other news, tomorrow is April Fools' Day. Be prepared. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Lexus Introduces Groundbreaking V-LCRO Technology Automaker reveals new interior option for RC F and GS F performance vehicles TORRANCE, Calif. (March 31, 2016)—When it comes to performance cars, few things are more important than the connection between driver and vehicle. For luxury automaker Lexus, the continuous pursuit to enhance this connection even includes venturing outside the automotive world for new solutions.

Lexus reveals production RC coupe en route to Tokyo

Feast your eyes, ladies and gentlemen, on the new Lexus RC coupe. With the exception of the six-figure LFA supercar, it's the first stand-alone two-door model to come from Toyota's premium brand since the demise of the SC, and it's coming to the Tokyo Motor Show later this month.
With unmistakably Japanese styling, the Lexus RC is clearly inspired by the LF-CC and LF-LC concepts, and features the brand's signature spindle grille. Anyone who's been inside a contemporary Lexus should feel right at home inside the four-seat cabin, where the Japanese automaker has fitted ambient lighting that glows upwards instead of down, coupled with a new Remote Touch Interface.
Lexus has already announced two versions of the coupe: the conventional RC350 with a 3.5-liter gasoline engine and the RC300h with a 2.5-liter hybrid setup. It's all packed into a form that, for comparison's sake, is slightly larger than the new BMW 4 Series but markedly smaller (in every dimension but height) than a 6 Series.

Lexus IS, new and old, and LFA to make splash at SEMA

Lexus has announced its Specialty Equipment Market Association (SEMA) show cars: a group of eight Lexus IS sedans spanning all three generations, and a 2012 LFA supercar. One of the show cars, a custom 2014 Lexus IS 350 F Sport, is a creation penned by IS fan Rob Evans, the winner of a contest to design a Lexus SEMA show car.
The standouts in the group of Lexus IS show cars, in no particular order, are a 700-horsepower 2014 Lexus IS 340 (it has a heavily modified Toyota Supra inline six swapped in, which is stroked out to 3.4 liters, hence the nomenclature change) by Philip Case and a supercharged 2004 Lexus IS 300 by Maricar Cortez. Both cars prove that oldies can be goodies - the venerable Supra 2JZTE engine, which ceased production over a decade ago, lives on in a 2014 platform, and the 2004 IS 300 gets a supercharger and remains relevant through the use of electronics, such as a back-up radar sensor, upgraded headlights and more.
Of course, the LFA by Guy S. De Alwis will be a stand out on its own, but unfortunately Lexus only provided us with a couple pictures that don't do it justice. We'll have to take a closer look at it on the show floor. Same goes for the IS penned by contest-winner Rob Evans, of which only a rendering was provided.