Rx330 on 2040-cars

Auto blog

Will.i.am and Lexus make music on a runway with frickin' lasers

There's no doubt that an engine can make some fabulous sounds, but they don't technically fit the definition of music. In a spectacular recent stunt from Lexus, Will.i.am, and a huge team of technicians, a trio of NX CUVs actually became an instrument while driving down a runway to play the artist's song #thatPOWER. All that was necessary to get it done was the help of a whole lot of lasers and some very precise driving. The team rigged up 350 audio-sensitive lasers and lights to make this stunt possible, and it essentially turned the runway into a real-world version of the Rock Band video game interface. The three NXs needed to drive not only in the right location but also at the right speed to keep the song's tempo going. While what you see here was reportedly shot in just one night, setting everything up took 65 people over seven days. The awesomely named light artists, Marshmallow Laser Feast, designed the actual layout. The end result of all of the hard work definitely looks impressive in this video, but it also appears like this was a very difficult stunt to actually get right. A lot of the faces at the end of the clip were wearing a look of relief of finally doing things successfully. will.i.am AND LEXUS CREATE LASER AND SOUND SPECTACULAR ON EPIC STREET 'STAVE' FRONTMAN CHALLENGED TO NAVIGATE GIANT VISUAL INSTRUMENT IN ALL NEW LEXUS NX Brussels 30th July 2015 - #NXontrack - Lexus Europe, today unveiled an innovative audio-visual film which sees global entrepreneur and musician, will.i.am challenged to create a remix of one of his most iconic tracks, #thatPOWER in a breath-taking music, art and technology spectacular. . Played out on a disused runway lined with more than 350 projected mapped motion and audio sensitive lasers and lights, the front-man battles against speed and rhythm to conduct and navigate a trio of striking Lexus NXs', hitting the laser 'targets' at the correct tempo to synchronise with his smash hit. The unprecedented live event, shot in one night last week, sees the musician's skills put to the test as he joins three stunt drivers including 2013 Blockbuster, Rush frontman, Niki Faulkner, to take on the colossal 'sound-road', race against rhythm and successfully complete the challenge in the limited hours of darkness available before the sun rises. Speaking about the video, will.i.am said: "Working with the stunt guys to hit the laser targets in time with the music wasn't easy to get right but the result was awesome.

The 2018 Lexus LC starts under $100k, but stay away from the options list

The scintillating and characterful 2018 Lexus LC coupe now has a price tag. The flagship Lexus two-door starts at $92,975 for the V8 LC 500 model with a 10-speed automatic. The hybrid V6 LC 500h will start a bit higher at $97,485. So for under $100,000, you can have one of the best-looking Lexus coupes of all time. However, that gets dangerously close to, and even exceeds, the six-figure range when adding options. Choosing the Touring Package will add $4,000 to an LC 500 and $2,400 to an LC 500h, keeping both models under a hundred grand. The Sport Package with Glass Roof will push the hybrid over the six-figure mark with a cost of $2,750. Both packages add blind spot monitoring, parking assist, heated and cooled seats, and a glass roof. The Sport Package provides Alcantara seats and a limited slip differential, while the Touring Package includes leather seats and a Mark Levinson sound system. Opt for a Sport Package with a Carbon Fiber Roof, and the price jumps significantly. It adds $7,000 to the V8 model for a price of $99,975, and $5,400 to the hybrid for a total of $102,885. For big spenders, there's the Performance Package. The big draws here are the rear steering, active rear spoiler, and variable steering ratio system. It adds $10,000 to the LC 500, and $8,790 to the LC 500h for totals of $102,975 and $106,275 respectively. Related Video:

Lexus: Make Some Noise

The 2015 NX is a seriously important vehicle for Lexus, as it not only moves the brand into a new segment, but pushes it towards a younger demographic. The Japanese brand's 2015 Super Bowl ad reflected these facts, with an expressive, stylish spot that focused on the aggressive lines of its new crossover. It's not a funny spot (which is kind of the modus operandi for Super Bowl ads), but it gets the turbocharged CUV out in front of the masses. Take a look at our full drive on the all-new NX200t.