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Chevy Camaro ZL1, Lexus LFA celebrate National Donut Day

Happy National Donut Day, everyone! While some of us may have already celebrated this high-caloric holiday at our local Dunkin' Donuts or Tim Horton's, Chevrolet and Lexus have taken the opportunity to offer us delicious donuts of a different sort. Using a "professional donut maker" and a 2013 Camaro ZL1, Chevy has released a video of its 580-horsepower coupe laying down some serious rubber. Lexus has countered with its LFA supercar and, oddly, LPGA pro golfer Natalie Gulbis.
Just like many of the donut chains across the country, Chevy and Lexus are giving away these donuts for free. Not only do their donuts contain zero fat, they're also easily enjoyable over the Internet, albeit nowhere near as tasty as a Krispy Kreme. Scroll down to enjoy both videos.

Lexus IS 250 to get new turbo four?

"All show, no go." That's how I described the 2014 Lexus IS 250 F Sport that you see above, when I reviewed it back in November. Don't get me wrong, there's a lot to like about the new IS, but the 204-horsepower, 2.5-liter V6 in the IS 250 is not on that list. In my review, I suggested that Lexus ought to get on the bandwagon of offering a small-displacement, turbocharged, four-cylinder engine in its base IS (like its rivals), and now the folks at Motor Trend are furthering that discussion.
Lexus pulled the wraps off its new NX 200t crossover at the Beijing show recently, and it'll be the first vehicle in the company's lineup to use a brand-new - you guessed it - 2.0-liter turbo-four. With 238 horsepower and 258 pound-feet of torque on tap, that represents a healthy increase over the 204 hp and anemic 185 lb-ft currently being offered with the 2.5-liter V6, and we imagine the fuel economy gains will be rather significant, too. For comparison, the Lexus' four-pot power numbers are very close to the 240 hp and 255 lb-ft offered in the same-sized engine that BMW uses in the 328i.
Motor Trend also posits that Lexus may consider changing the base IS' name from 250 to 200, or perhaps 200t, to properly reflect the new engine's displacement. Of course, that's assuming Lexus doesn't pull a BMW or Mercedes-Benz, and no longer has its alphanumeric names properly reflect the size of the powerplant found underhood.

What effect did Super Bowl ads have on online car searches?

Lexus's Super Bowl ad Let's Play starring an RC version of the RC 350 sliding around wasn't really a big hit among Autoblog readers, with a pretty miserable 13 down-votes as of this writing, compared to the winning Nissan spot with 52 up-votes. The Japanese luxury brand doesn't need to feel blue about the results, though, because in at least one metric the commercial ranks as the most popular of the night. According to Adweek analyzing figures from Kelley Blue Book, the Lexus coupe saw an astounding 1,820-percent increase in searches on the auto pricing site, more than any other vehicle advertised during the game. Viewers were apparently intrigued by the BMW i3 because the EV came in second place with a 1,131-percent jump. Third place went to the Mercedes-AMG GT with a 950-percent boost from its whimsical ad. The lowest growth for the night was from Toyota with a 20-percent upswing for the Camry. In terms of brand searches, the Kia James Bond-inspired spot brought a 68-percent increase in searches to KBB's website, according to Adweek. Dodge scored a close second with a 62-percent bump, and Fiat's humorous ad apparently resonated enough for third place and a 52-percent jump in searches. Despite the RC 350's popularity, Lexus actually ended up at the bottom of the list with just 6 percent more visitors looking for the company. To explain the weird discrepancy, a Kelley Blue Book analyst explained to Adweek that visitors came to the site specifically looking for the RC 350 and to a lesser extent the NX, which saw a 48-percent jump in queries, but that interest didn't extend to the whole brand. Related Video: News Source: Adweek Marketing/Advertising Lexus Coupe Performance Videos lexus rc lexus rc 350