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This is Lexus' trick 3D ad in Sports Illustrated's swimsuit issue

Having driven its RC F into the party at the Sports Illustrated swimsuit issue, Lexus is making the most of the exposure. We recently saw the blue coupe showing off its L-Finesse curves with a curvaceous Lisalla Montenegro. And a new video shows how the magazine ad will also work without a bikinied sidekick, showing off the Lexus' own body and sounds in a 3D app for iOS and Android.
After downloading the app and the 3D image for your tablet or phone, the 450-horsepower RC F will be yours to play with - or, as Lexus suggests, yours to "create the 3D experience in your own hands." You didn't have any other plans for your hands while checking out the new issue, did you? The video below will show you how it's done.

We'll see the next Lexus LS debut in Detroit this January

Lexus announced today that the next-generation LS luxury sedan will make its official debut at the Detroit Auto Show in January. A fitting venue considering the original LS sedan made its debut there way back in 1989. Lexus didn't reveal much about the new flagship other than the teaser photo above. The company says that the LS will use a lengthened version of the LC 500 coupe's chassis, which should be a good thing if it also means Lexus can give the LS even a little bit of the emotion and character we found in the LC. Since the LS will share chassis design with the LC, it will probably share powertrains, too. This means it could get the both the LC 500's 471-horsepower 5.0-liter V8 coupled to a 10-speed auto, and the 354-horsepower 3.5-liter V6 hybrid unit with its 4-speed automatic from the LC 500h. As for styling, the LS will probably look like a toned-down version of the LF-FC concept. Lexus describes the car as having a "coupe-like silhouette." Spy shots of the big four-door seem to show a relatively conventional sedan body with a rakish windshield. We'll reserve final judgement for when we see the uncovered car. The 2017 North American International Auto Show will be a big one for Toyota. In addition to revealing this new Lexus flagship, the company will unveil the completely redesigned Camry. Based on the teaser shot released last week, this new Camry will likely be a significant departure from the conservative machine we know now. We'll be sure to bring you all the details on both models when they're released in January. Related Video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.

Lexus NX, BMW i3 to get Super Bowl commercials

At this point last year, we'd been getting news on automotive-focused Super Bowl commercials for more than two months. The teasers hadn't come out yet, but manufacturers lined up for the super-expensive spots were making their intentions known. This year? Almost nada, until this week. BMW has said it will air a 60-second spot promoting the i3 during the first quarter of the game, the Munich firm returning to The Big Game after a four-year absence. BMW says, "Big ideas like the BMW i3 take a little getting used to, and the creative idea surrounding our spot will play on this analogy." We say that pitching a tiny range-extended hatchback during the beer-iest American sports orgy of the year should make for some neat commentary afterward. Lexus is putting its new NX crossover in the second Super Bowl commercial it's ever aired, eschewing the glitter of celebrities and glamor for a straight-shooting spot and the tagline, "Be seen, be heard, make some noise." Joining those two are Kia, Mercedes-Benz, Nissan and Toyota. The six confirmed carmakers are down from eleven last year, when car spots made up a quarter of the total ad time. The price to do business for 30 seconds this year: reportedly around $4.5 million, up a stacks from last year's $4 million. You can watch the Lexus commercial in the video above, and beneath that, the BMW press release below has a bit more information on its effort. BMW to Advertise All-Electric BMW i3 during Super Bowl XLIX. The all-electric BMW i3 is featured in a 60-second spot during Super Bowl XLIX on Sunday, February 1, 2015. Woodcliff Lake, NJ – January 15, 2015... Today, BMW announced plans to feature the all-electric BMW i3 in a 60-second spot during Super Bowl XLIX on Sunday, February 1, 2015. After a 4-year hiatus, BMW will be returning to the big game with a commercial during the first quarter. "As one in three Americans will tune in to watch the Super Bowl, we are thrilled to use this platform to educate viewers on the importance of electric mobility," said Trudy Hardy, Vice President of Marketing, BMW of North America. "Big ideas like the BMW i3 take a little getting used to, and the creative idea surrounding our spot will play on this analogy." BMW i is BMW's forward-looking and sustainable brand dedicated to solving many of the mobility challenges faced by the world's most densely populated cities. The BMW i3 is the first of the BMW i vehicles constructed from the ground up primarily of carbon fiber.