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What's in a trademark? Sometimes, the next iconic car name

The United States Patent and Trademark Office is a treasure trove for auto enthusiasts, especially those who double as conspiracy theorists.
Why has Toyota applied to trademark "Supra," the name of one of its legendary sports cars, even though it hasn't sold one in the United States in 16 years? Why would General Motors continue to register "Chevelle" long after one of the most famous American muscle cars hit the end of the road? And what could Chrysler possibly do with the rights to "313," the area code for Detroit?

The 2018 Lexus LC starts under $100k, but stay away from the options list

The scintillating and characterful 2018 Lexus LC coupe now has a price tag. The flagship Lexus two-door starts at $92,975 for the V8 LC 500 model with a 10-speed automatic. The hybrid V6 LC 500h will start a bit higher at $97,485. So for under $100,000, you can have one of the best-looking Lexus coupes of all time. However, that gets dangerously close to, and even exceeds, the six-figure range when adding options. Choosing the Touring Package will add $4,000 to an LC 500 and $2,400 to an LC 500h, keeping both models under a hundred grand. The Sport Package with Glass Roof will push the hybrid over the six-figure mark with a cost of $2,750. Both packages add blind spot monitoring, parking assist, heated and cooled seats, and a glass roof. The Sport Package provides Alcantara seats and a limited slip differential, while the Touring Package includes leather seats and a Mark Levinson sound system. Opt for a Sport Package with a Carbon Fiber Roof, and the price jumps significantly. It adds $7,000 to the V8 model for a price of $99,975, and $5,400 to the hybrid for a total of $102,885. For big spenders, there's the Performance Package. The big draws here are the rear steering, active rear spoiler, and variable steering ratio system. It adds $10,000 to the LC 500, and $8,790 to the LC 500h for totals of $102,975 and $106,275 respectively. Related Video:

Toyota amalgamates motorsports divisions under Gazoo Racing

Toyota has more racing divisions than we could wave a checkered flag at, with the company's various motorsport activities all coordinated by different operations. But the Japanese industrial giant is now bringing most (if not all) of them under one roof. From here on in, any racing that was done under the Toyota Racing, Lexus Racing or Gazoo Racing banners will now be united under the latter. That includes the LFAs it races around the Nurburgring, the TS040 Hybrid it fields at Le Mans and in the World Endurance Championship, the Yaris it will soon throw at the World Rally Championship, the Lexus racers that compete in the Super GT championship back in Japan... the works. The move does not appear to affect Toyota Racing Development, the automaker's American arm that handles its NASCAR racing activities, but from here on out, any Toyota or Lexus you see racing on most anything but a speedway will be competing under Gazoo Racing. The move appears to be more than symbolic and semantic, putting its racing vehicle development, technical support and marketing activities in the hands of the new Motor Sports Group. In announcing the consolidation, Toyota highlights in particular the benefit its various racing programs bring to its talent pool, if not the direct effect they have on the company's vehicles themselves. Toyota Racing, Lexus Racing and GAZOO Racing Unite Under GAZOO Racing Toyota City, Japan, April 9, 2015-Starting April 11, Toyota will unite all motorsports activities under GAZOO Racing. The move will clarify the role of Toyota's motorsports in its efforts to make ever-better cars and foster new generations of car enthusiasts. Until now, Toyota has participated in competitions around the world-including the World Endurance Championship (WEC), the Super GT in Japan, and the Nurburgring 24 Hours endurance race-through the separate Toyota Racing, Lexus Racing and GAZOO Racing teams. Of those, GAZOO Racing in particular was created to expand the role of promoting motorsports beyond that of traditional automakers, and carry out grassroots activities aimed at creating new and ever-growing generations of car enthusiasts. Concerning today's announcement, Toyota President Akio Toyoda said: "Our founder Kiichiro Toyoda once said that motorsports are vital to the evolution of car making and the entire auto industry.