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Lexus NX, BMW i3 to get Super Bowl commercials

At this point last year, we'd been getting news on automotive-focused Super Bowl commercials for more than two months. The teasers hadn't come out yet, but manufacturers lined up for the super-expensive spots were making their intentions known. This year? Almost nada, until this week. BMW has said it will air a 60-second spot promoting the i3 during the first quarter of the game, the Munich firm returning to The Big Game after a four-year absence. BMW says, "Big ideas like the BMW i3 take a little getting used to, and the creative idea surrounding our spot will play on this analogy." We say that pitching a tiny range-extended hatchback during the beer-iest American sports orgy of the year should make for some neat commentary afterward. Lexus is putting its new NX crossover in the second Super Bowl commercial it's ever aired, eschewing the glitter of celebrities and glamor for a straight-shooting spot and the tagline, "Be seen, be heard, make some noise." Joining those two are Kia, Mercedes-Benz, Nissan and Toyota. The six confirmed carmakers are down from eleven last year, when car spots made up a quarter of the total ad time. The price to do business for 30 seconds this year: reportedly around $4.5 million, up a stacks from last year's $4 million. You can watch the Lexus commercial in the video above, and beneath that, the BMW press release below has a bit more information on its effort. BMW to Advertise All-Electric BMW i3 during Super Bowl XLIX. The all-electric BMW i3 is featured in a 60-second spot during Super Bowl XLIX on Sunday, February 1, 2015. Woodcliff Lake, NJ – January 15, 2015... Today, BMW announced plans to feature the all-electric BMW i3 in a 60-second spot during Super Bowl XLIX on Sunday, February 1, 2015. After a 4-year hiatus, BMW will be returning to the big game with a commercial during the first quarter. "As one in three Americans will tune in to watch the Super Bowl, we are thrilled to use this platform to educate viewers on the importance of electric mobility," said Trudy Hardy, Vice President of Marketing, BMW of North America. "Big ideas like the BMW i3 take a little getting used to, and the creative idea surrounding our spot will play on this analogy." BMW i is BMW's forward-looking and sustainable brand dedicated to solving many of the mobility challenges faced by the world's most densely populated cities. The BMW i3 is the first of the BMW i vehicles constructed from the ground up primarily of carbon fiber.

Fast & Furious' Paul Walker checks out Lexus LFA with 30,000 miles

For most vehicles, eclipsing the 30,000-mile mark isn't much to celebrate. With modern vehicles fully capable of sailing right past the 250,000-mile line with just basic, regular maintenance, the wee 30k is as common as coffee.
But that's not the case for supercars like the Lexus LFA. The limited-production machines are more likely to be museum pieces than commuter cars. That's what makes the fact that Lexus has not one, but two LFA models with over 30,000 miles on the clock so special. Paul Walker recently met the dynamic duo out at Willow Springs Raceway.
Walker seems impressed with the two supercars after hammering around the Streets course, saying the ultra rare, high-mileage LFA examples feel as quick and sturdy as they did when the left the factory. Lexus says the cars have both only received their equal shares of regular maintenance. Catch the video of both cars on track below along with a few words from Walker.

Google shares more details on self-driving car accidents

Google has pledged to release monthly reports on the status of its self-driving car program, and says these updates will include information on accidents involving the vehicles. But the company won't release the actual accident reports, a sore point for activists who recently have clamored for the company to be more transparent in the way it tests this promising technology on public roads. "Google is dribbling out bits of information in the hope to silence legitimate calls for full transparency," said John Simpson, privacy director for Consumer Watchdog, a nonprofit that has asked Google to release reports from the 12 accidents the company says it has been involved in over the past six years. "They are testing on public roads, and the public has a right to know exactly what happened when something goes wrong." Under California law, the accident reports are not considered public records. Google has attributed all accidents to human error, and says drivers of the other cars involved caused 11 of the 12 accidents. In eight of those, the Google cars were rear-ended, and the autonomous vehicles were sideswiped in two other crashes. One of the accidents occurred at an intersection when a human driver failed to yield at a stop sign, and in one incident, a Google driver accidentally rear-ended another car while manually driving. Google had previously provided those details. The first monthly report installment sheds new light on which types of self-driving vehicles were involved, directions of travel, locations, and whether the cars were operating in autonomous or manual mode. Update: Google says this information comes directly from the OL 316 forms used to report accidents involving autonomous cars in California, though it has "edited the summaries lightly to protect other drivers' information." But Google still will not release the original OL 316 forms, nor the "traffic collision report" forms used in California to report accidents. Another company that has been involved in a single self-driving car accident, Delphi Automotive, has released this information, which verified its car was not at fault. Regarding Google, Simpson said, "We now know a few more details of what happened. The problem is that it's Google's version and they want us to take their word for it." The Google self-report adds information that goes beyond accidents, with further details on the company's overall program.