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Lexus' new V-LCRO advances seat tech by going back in time

Automakers love teaming up with aftermarket suppliers. Stuff like Foxx Racing shocks, BBS wheels, and Brembo brakes are all there to gussy up performance vehicles. But one of the best branded performance options you can get are a meaty set of seats. Not only do they look great, but the two purposes they serve are legitimate – hearty bolsters keep you pinned in place around high-G turns and they allow you to soak up a lot more of the chassis' sensations. Lexus already had a solid set of (unbranded) thrones in the RC F and GS F, but a piece of old tech is about to make them even better. The company is introducing a new Variable Load Coupling Rear Orientation for its seats. Fancy name aside, this is far from a new technology. It's been around for 75 years, and you probably know it as Velcro Technology. Yes, Lexus is going to start selling Velcro lined seats to keep you in place at up to three Gs, whether they be fore, aft, or lateral forces. "The RC F and GS F are exhilarating, racing-inspired vehicles," said Brian Bolain, Lexus' GM for product and consumer marketing. "By partnering with Velcro Companies, our new V-LCRO technology enhances the driver's ability to maximize the cars' track-proven performance." If you're worried this is just a bunch of marketing jargon, though, take it from an actual driver. The V-LCRO system works. "The beauty of this technology is its simplicity," Lexus F Performance Racing driver Scott Pruett said. "With V-LCRO, Lexus has created an unprecedented connection between driver and vehicle, and the impact on the track has been phenomenal." According to Lexus spokesman Moe Lester, V-LCRO will be available on 2020 models, alongside the upcoming hoverboard package. In other news, tomorrow is April Fools' Day. Be prepared. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Lexus Introduces Groundbreaking V-LCRO Technology Automaker reveals new interior option for RC F and GS F performance vehicles TORRANCE, Calif. (March 31, 2016)—When it comes to performance cars, few things are more important than the connection between driver and vehicle. For luxury automaker Lexus, the continuous pursuit to enhance this connection even includes venturing outside the automotive world for new solutions.

Toyota profits up 23% on high US sales, despite mounting legal costs

Toyota earned $9.3 billion in net income in the financial year that ends next month. The number beats earlier forecasts and marks a five-year high for the automaker, with both operating income and revenue up by 9.5 percent and 2.5 percent, respectively. Toyota saw quarterly profit enjoy a year-on-year jump of 23.4 percent, with the manufacturer earning more than $1 billion between October and December 2012. The good news comes in spite of the fact that the Japanese automaker actually endured an operating loss in North America, due in part to legal fees.
Toyota is set to pay more than $1 billion to owners who claim their vehicles decreased in value as a result of the company's recent spate of recalls. Even so, all three of the automaker's brands enjoyed a 13.5 percent sales increase in the US in the last quarter, beating the industry average. Toyota faltered in Europe, however, where it earned $99 million in operating profit last year, compared to $111 million in 2011. You can take a closer look at the company's full press release below for more information.

Lexus LC 500 coming to Detroit Auto Show

Believe it or not, it's been nearly four years since we first saw the Lexus LF-LC Concept. Its swoopy style and spindle grille kicked off a big design revolution for Lexus, and we saw a number of LF-LC design elements work their way onto production cars. But now, rumor has it a full-on production version will see the light of day, and soon. Motoring.com.au says the LC 500 coupe will show its face at the 2016 Detroit Auto Show in January, and we have little reason to doubt this. In fact, it's kind of been a long time coming. The LC was reportedly approved for production in 2013, and though we were told it might resurrect the SC name, Lexus filed copyright applications for "LC 500" and "LC 500h." Oh, and a prototype of this car was recently spotted testing. The LC 500 will arrive with – no surprise here – Lexus' naturally aspirated 5.0-liter V8, plucked from the RC F and GS F. That said, Motoring says it could arrive with a new, 10-speed automatic transmission from Aisin. As for the LC 500h, Motoring thinks it'll be powered by a, 3.5-liter V6-based hybrid drive system that could produce something like 470 horsepower – not the current V6/hybrid unit from the GS 450h. A hotter LC F should follow in a couple of years, and earlier reports suggest it could make something like 600 horsepower. Of course, Lexus refuses to comment on future product speculation, so we don't have any official proof that this is actually happening. But it all makes a lot of sense. Watch this space in two months' time for more details.