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Watch these Super Bowl car commercials [UPDATE]

On Sunday, February 3, the New England Patriots take on the Los Angeles Rams in Super Bowl 53 at Mercedes-Benz Stadium in Atlanta, Georgia. Some will watch because of the storyline of the old-school dynasty facing off against the new-school wunderkinds, but a large chunk of people will solely be watching for the commercials. Lucky for those who slot into the latter category, many of the manufacturers release their super bowl ads ahead of time, or have simply opted to release the commercials only online. Scroll down to see what car companies have already shown their cards. Audi Audi goes the comedic route in its clip for the Big Game. It starts with a grandpa showing his grandson a gorgeous Audi e-tron GT tucked away in a garage before he's shaken awake. Turns out he was just choking on a cashew in his cubicle at his boring job. Dodge Dodge does what it knows: create enough smoke to punch more holes in the ozone layer. Set to "The Devil Went Down to Georgia (the Super Bowl is in Atlanta, get it!?), a Challenger SRT Hellcat widebody, Charger SRT Hellcat, and Durango SRT are seen ripping through a city, leaving a trail of rubber crumbs in their wakes. Genesis Genesis has not yet released a commercial prior to the Super Bowl, but it is the official luxury vehicle of the NFL. Because of this, Genesis is hosting a fan experience for 10 days before the game. It will showcase the brand's cars, offer games, and have photos opportunities and autograph days. Hyundai Jason Bateman alert! Hyundai is one of the few companies to hook a major celebrity for its advertisement, and the casting is perfect. Bateman plays a doorman who takes people to various terrible events in life, including root canals, the middle seat, and shopping for a car. The ad centers around Hyundai's Shopper Assurance, which is Hyundai's new method for car shopping. Jeep An old 1963 Jeep Gladiator finds its strength in the crusher and transforms into a a new 2020 Gladiator, with a firm declaration that the nameplate is officially back. Kia Through Kia's commercial, a young boy wonders out loud what it'd be like if the millions spent on Super Bowl commercials were used to help others.

Are you the 2016 Lexus LX 570? [w/video]

What we appear to have here is our first glimpse at the updated 2016 Lexus LX 570. The luxury counterpart to the Toyota Land Cruiser, the Lexus LX first arrived in 1996. It entered its current third generation in 2007 and underwent a facelift in 2012. That would make it prime for replacement, but if this leaked image is anything to go by, Lexus has apparently opted to give it another refresh to keep it relevant for a little while longer. Reportedly leaked by Japanese magazine Best Car (and coming to us in the YouTube video below through Arabic publication Almuraba), the image shows what looks to be an updated version of the existing LX. The shape looks largely the same, but with a pronounced take on the brand's signature spindle grille dominating an even more aggressive face, flanked by sharper headlights and boomerang-shaped DLRs. The inset image ostensibly shows a revised version of the existing model's interior, with what appears to be a slightly larger infotainment display in the center of the dashboard. Given the subtle visual enhancements, it does not appear likely that Lexus has changed much under the hood, where the current model (in North America at least) packs a 5.7-liter V8, driving 383 horsepower and 403 pound-feet of torque through a six-speed automatic transmission to all four wheels. That giant engine could probably benefit from some fuel-saving measures, but we'll have to wait for the full reveal to find out one way or another. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.

Lexus RC F resurfaces with Carbon Package

Take one look at the new Lexus RC F and it'll be fairly obvious that Toyota's luxury division went to considerable lengths to make the new muscle coupe look the part. Still, there will always be those looking for that extra measure of visual aggression. And for them, Lexus is reportedly offering this carbon-fiber package.
The kit apparently includes a new hood (complete with central air vent), roof and active rear spoiler, all made of carbon fiber. The parts in question are particularly evident when installed on the white example of the RC F pictured here, giving it an even racier look than the stock model.
We've yet to receive official details from Lexus on the availability of the Carbon Package, so we don't know how much it will cost - or for that matter, if the components have been recrafted from actual carbon fiber or whether the woven bits simply overlay the existing panels as is often the case with aftermarket parts. But while we wait for official word, you can check out the images that have been circulating the internet in the gallery above.