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Lexus IS commercial made with Instagram photos

Facebook was so 2010, so it's no surprise that automakers are taking advantage of newer social media applications for their marketing purposes. Most recently, Lexus invited more than 200 followers on Instagram ("Instagrammers"), along with their smartphones, to make a commercial of the 2014 Lexus IS using hundreds of their photos of the car strung together into a video.
Instagram, taking advantage of smartphone cameras, is an application that allows users to shoot, edit and share photos or video online with friends and strangers alike. Lexus's stop-motion Insta-commercial is unique as far as commercials go, with each photo in the sequence sporting a personal touch thanks to the app's photo editor. But, even more impressive is the ability of social media to bring people together for, and involve them in, a commercial shoot. All of which you can watch below. Stay tuned after the commercial to get a look behind the scenes at the making of it all.

Lexus teases Frankfurt Motor Show concept... is it the RC Coupe?

With the teaser image of the concept car above and the announcement that Lexus will be premiering it to the world at the Frankfurt Motor Show on Tuesday, September 10, you know pretty much what we know. The Japanese luxury brand has decided to to say nothing more. Picture sleuthers have, however, suggested that it is a conceptual preview of either the RC Coupe or the hotter RC-F that will be revealed in Tokyo, or, less likely, the coming NX crossover - and that covers all the bases that we know of.
Along with that, Europeans will get to lay eyes on the GS 300h for the first time, the sport sedan powered by Lexus' 2.5L hybrid powertrain. You'll find a skosh more information in the press release below.

Lexus adds RC 200t, RC 300 AWD for 2016

Do you really like the Lexus RC 350, but wish it had just a bit lower cost of entry? Good news for you then, as Lexus has just added a pair of new models to its two-door lineup. The RC now mimics the powertrain options for the 2016 IS. The new RC 200t slashes the cost of entry for the two-door Lexus, but it's unclear by how much. Lexus hasn't published pricing for the 241-horsepower, 258-pound-foot 200t, although we can come up with a ballpark based on the four-door model. The IS 200t starts at $38,265 compared to the IS 350's $41,810 price. Assuming the cars are similarly scaled, there's roughly a $3,500 price difference between the 350 and the 200t, so our best guess for the RC 200t is $40,200. As for the new RC 300 AWD, it uses the same 3.5-liter V6 as the IS 300, offering up 255 hp and 236 lb-ft of torque with standard all-wheel drive. As for the RC's other V6 option, the RC 350 will continue to be offered up with both rear- or all-wheel drive. Power output remains pegged at 306 hp and 277 lb-ft of torque. Scroll on for the full press blast on the new RC, which will also come with a smattering of smaller changes for 2016. Related Video: LEXUS RC COUPE ENHANCED FOR 2016 WITH TRIO OF ENGINE CHOICES - NEW TURBOCHARGED ENGINE AND V6 AWD Three Engine Options: 241 hp Turbocharged 4-Cylinder, 255 hp V6 and 306 hp V6 Ultra-Stiff Platform for Exceptional Handling F SPORT Model with Electronic Suspension Damping and Rear-Wheel Steering Available Lexus Enform Service Connect Offers Peace of Mind October 02, 2015 -- The RC luxury sport coupe was introduced to Lexus' stable for the 2015 model year and it returns for 2016 model year with new engine variants. The new RC 200t and RC 300 AWD join the RC 350 for a more extensive luxury coupe line-up that offers drivers more horsepower options to fit their needs. In addition, the Lexus RC features several other changes for 2016. The RC 200t F SPORT and 350 RWD F SPORT now offer optional orange brake callipers and Limited Slip differential. Performance dampers are standard for RC 200t and available for RC 350 RWD F SPORT. Eminent White Pearl exterior paint replaces Starfire Pearl. Drivers can now opt in for additional peace of mind with Lexus Enform Service Connect. Lexus Enform Service Connect (one-year complimentary subscription) allows customers to remotely view information about certain aspects of their Lexus vehicle via the MyLexusandBeyond mobile application for iOS smartphone users or LexusDrivers.com.