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Lexus files to copyright LC 500 nameplates [UPDATE]

UPDATE: Reached for comment, Lexus told Autoblog that it "cannot offer comment on the potential naming of a production version of the LF-LC concept" and pointed out that automakers trademark nameplates as a matter of course. Some automakers already slap a production-ready name on their concepts, but not Lexus. The Japanese automaker typically labels its show cars with the letters LF-XX. So when we heard that Toyota had green-lit the LF-LC concept for production, we naturally started wondering what name the production version would carry. But if the latest intel is any indication, we can stop wondering. According to Lexus Enthusiast, the automaker has filed to trademark the names LC 500 and LC 500h in a variety of markets – including the United States, Canada and Australia. The application tells us a number of things: first of all, that the LF-LC will retain that second set of letters along the road to production (like the NX but unlike other recent Lexus concepts). And secondly, it indicates what engines we can expect to find under the hood. The 500 designation would seem to suggest that the base version of Lexus' upcoming halo sports car will pack the 5.0-liter V8 from the RC F. The bigger question mark is over the hybrid version. Current gasoline-electric models in the company's lineup include the RX 450h (based on a 3.5-liter V6) and the LS 600h (with a 5.0-liter V8). For the LC 500h, Lexus could be planning a more potent electric motor to mate to the 3.5L V6, or planning a new powertrain altogether.

The new 2018 Lexus LS 500h hybrid V6 makes V8 power

With hybrids en vogue in Geneva, Lexus has taken the opportunity to debut the all-new 2018 Lexus LS 500h. The V6 is paired to two electric motors for a healthy total of 354 horsepower, just not far off the a V8-powered LS 460. It is down quite a bit from the outgoing 438-horsepower LS 600h but still enough to send the LS 500h to 60 miles per hour in 5.4 seconds. The hybrid system is similar to the one in the new LC 500h coupe, which combines the traditional Toyota hybrid two-motor CVT with a 4-speed automatic for better responsiveness, less of the "rubber band" CVT sensation, and (of course) greater efficiency. It should also help keep the LS 500h relatively quiet at full bore, keeping it in line with the "whisper quiet" mantra of the new LS. The new lithium-ion battery pack is 20 percent smaller than the outgoing nickel-metal battery, though Lexus claims power density has been improved. Styling changes to the hybrid are minor. It still features the love-it-or-hate-it spindle grille that's permeated throughout the Lexus lineup, but other than a handful of hybrid badges and the typical blue ring around the badge, it's hard to spot the difference between the models. The interior appears to have a few minor trim changes, including some new reptile scale-like door panels. While fuel economy hasn't been announced, expect improvements over the outgoing model's 19 city/23 highway rating. Look for more news on fuel economy and pricing in the next few months. Related Video:

What effect did Super Bowl ads have on online car searches?

Lexus's Super Bowl ad Let's Play starring an RC version of the RC 350 sliding around wasn't really a big hit among Autoblog readers, with a pretty miserable 13 down-votes as of this writing, compared to the winning Nissan spot with 52 up-votes. The Japanese luxury brand doesn't need to feel blue about the results, though, because in at least one metric the commercial ranks as the most popular of the night. According to Adweek analyzing figures from Kelley Blue Book, the Lexus coupe saw an astounding 1,820-percent increase in searches on the auto pricing site, more than any other vehicle advertised during the game. Viewers were apparently intrigued by the BMW i3 because the EV came in second place with a 1,131-percent jump. Third place went to the Mercedes-AMG GT with a 950-percent boost from its whimsical ad. The lowest growth for the night was from Toyota with a 20-percent upswing for the Camry. In terms of brand searches, the Kia James Bond-inspired spot brought a 68-percent increase in searches to KBB's website, according to Adweek. Dodge scored a close second with a 62-percent bump, and Fiat's humorous ad apparently resonated enough for third place and a 52-percent jump in searches. Despite the RC 350's popularity, Lexus actually ended up at the bottom of the list with just 6 percent more visitors looking for the company. To explain the weird discrepancy, a Kelley Blue Book analyst explained to Adweek that visitors came to the site specifically looking for the RC 350 and to a lesser extent the NX, which saw a 48-percent jump in queries, but that interest didn't extend to the whole brand. Related Video: News Source: Adweek Marketing/Advertising Lexus Coupe Performance Videos lexus rc lexus rc 350