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Anti-EV, pro-hybrid ad from Lexus gets a whole lot wrong

Tell us if you're surprised that Toyota (through its Lexus brand) is putting out some questionable information about electric vehicles. While it's one thing for company executives to be anti-EV, it's quite another to put out obviously false information when you speak ill of plug-in vehicles, especially when you also sell them. The automaker offers the RAV4 EV and Prius Plug-In, albeit in limited numbers, First, let's look at what Lexus is saying. On the company's consumer site, in the hybrid section, there are a number of slick videos. In one ("Hybrid Overview"), Lexus makes it look like charging an EV takes four hours. That may be true in some situations, but the video shows an anonymous driver plugging a Nissan Leaf into something that looks like a AeroVironment DC fast charger, which takes around a half hour to charge. Granted, the site has a disclaimer that says, the "charge time represents the average time to charge from empty to full using typically available 240V commercial charging stations," but in everyday use, that's not something EV drivers often do. Charged EVs mentions two previous studies that show how most EV charging is done at home. Lexus knows all this, of course, but doesn't mention it. Lexus says that there are 20 states with an "established infrastructure" for hydrogen. Another video on the site, one that talks about future alternative powertrain technologies, says that there are 20 states with an "established infrastructure" for hydrogen and 37 with the same for electric vehicles. It also blatantly says that we need to consider all of the emissions from the fossil fuels used to make electricity (carbon monoxide, sulfur dioxide, etc.) but does not say anything about the fossil fuel emissions used to make hydrogen. You can see some screen grabs in the gallery or watch the video yourself. It's all blatantly one-sided, especially since the official numbers from the Department Of Energy say that there are Level 2 public EV chargers in literally every state except Alaska and only 11 public hydrogen stations in the US. Ten of them are in California, the other is in South Carolina. A Lexus spokesman told AutoblogGreen it will ask TeamOne, its ad agency, and the Lexus marketing department for clarification on where the data in the videos comes from. We will update this post when we hear back.

Lexus LF-NX gets turbocharged second act [w/video]

Don't let its supremely polarizing appearance fool you, this is not the Lexus LF-NX Concept that you (probably) had a strong reaction to when it debuted at the Frankfurt Motor Show. The German version of the concept car featured a variant of the Lexus Hybrid Drive system, while this LF-NX Turbo, well, it has "turbo" in the name, you see?
If fact, the namesake turbo would appear to be the first for Lexus; getting off the line in the forced-induction race with a 2.0T four-cylinder engine that "paves the way for the introduction of turbocharged powerplants in future Lexus models." Sounds good to us. The new turbo four has plenty of tricky tech, too. Lexus tells us that the engine makes use of an advanced high tumble port, fan spray fuel injection, VVT-iw variable valve timing, an exhaust manifold integrated into the cylinder head and, of course, a twin-scroll turbo with active wastegate valve. The result is said to be a blown engine that offers quick throttle response and "exhilarating" performance, along with excellent fuel economy and low tailpipe emissions.
As for the rest of the LF-NX Turbo concept? Well, you've seen this angular concept crossover before, basically. There's a slightly tweaked front end and new wheels sitting in slightly cleaned-up wheel wells. The boldest-yet version of the spindle grille still bears an uncanny resemblance to The Predator, and the slightly revised exterior visuals won't change your made-up-mind about this vision of Lexus' future.

Lexus: Make Some Noise

The 2015 NX is a seriously important vehicle for Lexus, as it not only moves the brand into a new segment, but pushes it towards a younger demographic. The Japanese brand's 2015 Super Bowl ad reflected these facts, with an expressive, stylish spot that focused on the aggressive lines of its new crossover. It's not a funny spot (which is kind of the modus operandi for Super Bowl ads), but it gets the turbocharged CUV out in front of the masses. Take a look at our full drive on the all-new NX200t.