2010 Lexus Rx350 Base Sport Utility 4-door 3.5l on 2040-cars

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Lexus regrets not doing 3-row CUV before RC coupe [UPDATE]

UPDATE: The source clarifies that rather than planning new small cars and crossovers, Lexus intends to rely on the ones it already has in its lineup. The text below has been revised accordingly. Automakers try to give its dealers (and by extension, their customers) the vehicles they're asking for. In Lexus' case, that's come down to a sport coupe and a three-row crossover. The Japanese luxury automaker ended up prioritizing the former with the launch of the RC coupe, but in retrospect, it feels it should have gone with the seven-seater instead. This according to Toyota's North American chief Jim Lentz in speaking to Automotive News at its provisional headquarters in Plano, TX. "In hindsight, if I was making this decision 10 years ago, seeing what I see today, the three-row [crossover] probably would have been the better play to come out first," Lentz to AN. "Strategically that's a more important vehicle to have than necessarily a lower volume, higher priced image product." Crossovers and SUVs represent big business for Lexus, whose five-seat RX (pictured above) is its biggest seller. The more compact NX is off to a solid start as well, but the brand's only three-row offerings are truck-based sport-utes like the GX and LX. Even without the three-row crossover, however, Lexus has been performing admirably. Rising sales have it trailing only BMW and Mercedes in the US market for luxury automobiles. Adding a three-row crossover to target the likes of the Audi Q7 and Mercedes GL will evidently be the next top priority for Lexus, but it's not the only plan the luxury brand has for the near future. Lentz indicated that the company plans to rely on its lineup of near-luxury and entry-level luxury sedans and crossovers moving forward, but isn't interested in going after the Mercedes CLA and Audi A3. "Luxury cars cost a certain dollar amount for a reason," said Lentz. "I don't want to cheapen my cars just to offer a lease that's $20 a month less."

Lexus' LFA Works now making carbon fiber bicycles... kind of

The LFA Works that produced the Lexus LFA hasn't had too much to do since the 500th example of the V10 supercar left the plant on December 15, 2012. So what are a bunch of carbon fiber experts meant to do with their time when they have some of the world's most advanced CFRP machinery but no engine to wrap it with? Why, make a bicycle, of course - and not just any bicycle, but the kind that costs one million Japanese yen ($10,000 US) and of which only 100 will be made.
Only they didn't really "make" it - the carbon fiber frame was sourced from Takumi, in Taiwan. On the face of it that's a shame, but it makes sense; when you've got a company like McLaren assisting bike manufacturer Specialized produce a road bike, it's clear that 'pushies' have got so advanced that a company can't just hop in and mold a $10K bike in six months. Beyond that frame it's got a Shimano Dura-Ace Di2 group with electronic shifters, and it weighs 15 pounds.
However, the Lexus crafstmen did polish each frame for three hours, and the bike is said to embody the "principles and philosophy" of the supercar, while the brochure for the bike says it represents "a new chapter in Lexus history." That chapter is still all about rarity, though, since there's only one bike headed for Canada and two for the US.

Ever wonder how to really pronounce Japanese automaker names?

People tend to get very set in their ways when it comes to the pronunciation of words. Just look at the endless debates over whether or not to say the final 'e' in Porsche (which you should in terms of correct German enunciation). Or the argument about whether to follow the British convention and give the 'u' in Jaguar a special delivery or to say the 'ua' diphthong as more of a 'w' sound, as usually happens in the US.
This short video doesn't answer either of those automotive questions, but it does allow a native Japanese speaker to demonstrate the accepted pronunciations for several, major automakers from the country. One benefit is that it clears up the occasional debate over whether Nissan should be said with a long or short 'i' sound. Also, listen closely to how the female host says Mazda as Matsuda, the way it's actually said in the language. Even if this doesn't change the way you enunciate these brands, at least now you know the accurate way in Japanese.