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Lexus teases new luxury concept for Tokyo

Lexus certainly doesn't want to reveal any secrets about the concept premiering at the 2015 Tokyo Motor Show on October 28. The company's teaser simply shows a squinting LED headlight with a devilish, hooked tail running underneath. Plus, the dearth of descriptive text merely says that the vehicle is a "vision of progressive luxury." While there's not much useful info, some recent rumors might hint at what we're looking at. One possibility is the concept providing a peek at the next-gen LS because the rounded, current generation no longer matches the rest of the Japanese brand's sharper styling. Reports earlier this year even suggest a fuel-cell version under development as part of a hydrogen push in Japan. This range-topping model could potentially weigh even less than the current hybrid by adapting the powertrain from the Toyota Mirai. The less likely alternative is a concept pointing the way towards Lexus' second flagship. Reportedly a successor to the SC, the model isn't rumored to debut until the 2016 Detroit Auto Show. Still, the company could shuffle things around, and we look forward to seeing what's worth being so coy about in Tokyo in just a few days. Lexus' Vision of Progressive Luxury at the 2015 Tokyo Motor Show October 21, 2015 See it all here, at 13:45 (JST) on October 28th. What do you want to see and know about most from the Lexus booth? Tell us by using hashtag #LexusInTokyo and you may receive an image or video reply from Lexus. News Source: Lexus Design/Style Tokyo Motor Show Lexus Concept Cars Tokyo 2015

Physical and virtual gaming worlds collide in Lexus IS Hybrid promo

This is really, really cool. In order to promote its new IS Hybrid, Lexus borrowed an airplane hangar, a former Formula One driver and what we imagine was some serious technological knowhow to create one of the most interesting games we've ever seen. It's called Trace Your Road.
Lexus invited some of its Facebook fans out for the game, which put them in the passenger seat of a Lexus IS Hybrid with former F1 shoe Jarno Trulli. They were then handed a tablet and asked to trace out a road, which was projected onto the floor of the hangar. Trulli had to follow the ever-changing path as his passenger kept on tracing away. It looks like it'd be an absolute riot.
This is probably the coolest automotive promotional video since Audi strapped paintball guns on a couple of RS4s. Take a look below to watch the full video from Lexus. We promise, it's worth two minutes of your time.

Lexus bringing new F model to Detroit

Lexus has taken aim squarely at the likes of Mercedes-AMG and BMW M GmbH with its F line of performance models like the old IS F and the new RC F – and now it's preparing to showcase another one at the upcoming Detroit Auto Show. There's little information to go on from the brief statement accompanying these two teaser images, but the Japanese automaker refers to its as "a track-ready" model. Could that mean a more extreme version of the RC F? Possibly, but the headlights are different – just like the units on the LF-C2 concept were different as well. It could just as easily be a concept for a new GS or LS sedan in F spec, even a reboot of the CT hybrid hatchback, or maybe a showcar of another nature altogether. Whatever it is, it looks enticing, what with the carbon fiber bits, low-profile rubber, lightweight alloys and oversized brakes. As for what form it'll take, we'll find out sooner or later, so watch this space. A Track-Ready Lexus Poised to Make Global Debut at 2015 NAIAS New Model Will Broaden the Lexus Brand's High Performance Showroom TORRANCE, Calif. – Dec. 17, 2014 – Lexus announced it will be adding a second vehicle to its growing stable of F brand high performance models. Earlier this year, the luxury manufacturer launched the RC F, a V8 powered performance coupe. The newest Lexus F brand vehicle will make its global premiere at the 2015 North American International Auto Show on Jan. 13.