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What effect did Super Bowl ads have on online car searches?

Lexus's Super Bowl ad Let's Play starring an RC version of the RC 350 sliding around wasn't really a big hit among Autoblog readers, with a pretty miserable 13 down-votes as of this writing, compared to the winning Nissan spot with 52 up-votes. The Japanese luxury brand doesn't need to feel blue about the results, though, because in at least one metric the commercial ranks as the most popular of the night. According to Adweek analyzing figures from Kelley Blue Book, the Lexus coupe saw an astounding 1,820-percent increase in searches on the auto pricing site, more than any other vehicle advertised during the game. Viewers were apparently intrigued by the BMW i3 because the EV came in second place with a 1,131-percent jump. Third place went to the Mercedes-AMG GT with a 950-percent boost from its whimsical ad. The lowest growth for the night was from Toyota with a 20-percent upswing for the Camry. In terms of brand searches, the Kia James Bond-inspired spot brought a 68-percent increase in searches to KBB's website, according to Adweek. Dodge scored a close second with a 62-percent bump, and Fiat's humorous ad apparently resonated enough for third place and a 52-percent jump in searches. Despite the RC 350's popularity, Lexus actually ended up at the bottom of the list with just 6 percent more visitors looking for the company. To explain the weird discrepancy, a Kelley Blue Book analyst explained to Adweek that visitors came to the site specifically looking for the RC 350 and to a lesser extent the NX, which saw a 48-percent jump in queries, but that interest didn't extend to the whole brand. Related Video: News Source: Adweek Marketing/Advertising Lexus Coupe Performance Videos lexus rc lexus rc 350

Toyota offered $146.5 million to build Lexus ES in Kentucky

Toyota posted a media advisory yesterday saying that Akio Toyoda, president of Toyota, and Jim Lentz, CEO of Toyota North America, would be making a production announcement tomorrow in New York City, and Automotive News reports that the automaker will be announcing a plan to domestically produce the Lexus ES. According to the report, numerous plants are competing to build the ES in North America, and the State of Kentucky has offered the automaker up to $146.5 million to build the luxury sedan at the Georgetown, KY assembly plant.
If Georgetown gets the ES, which has been built in Japan since its debut in 1989, it would be built alongside the Toyota Camry, which is somewhat ironic since in our review of the 2013 Lexus ES350, we wrote that this ES finally says "goodbye to its Camry roots." In order to get the whole amount offered, the article states that Toyota would have to invest $531.2 million and hire 570 full-time workers at the plant, which doesn't sound all that unreasonable since the plant would require an additional 50,000 units of annual production, not to mention the fact that the Georgetown facility is already at its capacity for building the Camry.

2017 Lexus Model Year Preview and Updates

As the market for luxury and near-luxury vehicles continues to expand, Lexus intends to grow its already-dominant share; new entries and updates to existing models reflect that. Biggest news for this calendar year – if not the 2017 model year – is unquestionably the introduction of the 2018 LC 500 - pictured above - and LC 500h, high-performance 2+2 coupes powered by either a blazing 5.0-liter normally aspirated V8 (LC 500) or full-hybrid system (LC 500h). Complementing their spring intro is the arrival of a redesigned LS 500 sedan, also making its debut as a 2018 later in this calendar year. LEXUS CT 200h: Lexus' hybrid hatch, nearly invisible from a marketing standpoint, receives new colors in 2017: Atomic Silver Caviar, Autumn Shiver and Blue Vortex Metallic. ES: The various ES trims, including the hybrid, incorporate the Lexus Safety System+ as standard equipment. Display Audio adds the Scout GPS link and all trims receive rain-sensing wipers. GS: Lexus' 5 Series weapon, sold in four variants – 200t, GS 350, GS 350 AWD and GS 450h – incorporates the Lexus Safety System+ as standard, offers a limited-slip differential option for the GS 350 RWD and supplies navigation on the 200t free of charge. IS: The compact Lexus four door receives an in-your-face refresh. A new front fascia, headlamps and wheel designs constitute the significant updates. Inside, the infotainment screen is enlarged, and the Lexus Safety System+ is made standard. LC: Lexus' 2+2 halo is all-new, and comes in two variants: LC 500 is V8-powered, while the LC 500h is equipped with a V6 and fully hybrid integration. The coupe is in Lexus showrooms by May, 2017. LS: The 2017 LS drove into the model year with minimal changes. The big news is the introduction of an all-new 2018 LS in the fourth quarter of this year. RC: Lexus' four-place coupe receives new wheel finishes on both 18-and-19-inch wheels, as well as available triple-beam LED headlamps. In the RC 350 performance dampers are made standard, and in all models the Display Audio receives a Scout GPS link. GX: Little substantive news for the Lexus GX SUV, but heated/ventilated front seats are available as a standalone option, and second-row captain's chairs are standard on the Luxury trim and available on Premium. Finally, the GX receives an optional Sport Design Package, a set of cosmetic upgrades targeting those with a taste for urban adventure.