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What effect did Super Bowl ads have on online car searches?

Lexus's Super Bowl ad Let's Play starring an RC version of the RC 350 sliding around wasn't really a big hit among Autoblog readers, with a pretty miserable 13 down-votes as of this writing, compared to the winning Nissan spot with 52 up-votes. The Japanese luxury brand doesn't need to feel blue about the results, though, because in at least one metric the commercial ranks as the most popular of the night. According to Adweek analyzing figures from Kelley Blue Book, the Lexus coupe saw an astounding 1,820-percent increase in searches on the auto pricing site, more than any other vehicle advertised during the game. Viewers were apparently intrigued by the BMW i3 because the EV came in second place with a 1,131-percent jump. Third place went to the Mercedes-AMG GT with a 950-percent boost from its whimsical ad. The lowest growth for the night was from Toyota with a 20-percent upswing for the Camry. In terms of brand searches, the Kia James Bond-inspired spot brought a 68-percent increase in searches to KBB's website, according to Adweek. Dodge scored a close second with a 62-percent bump, and Fiat's humorous ad apparently resonated enough for third place and a 52-percent jump in searches. Despite the RC 350's popularity, Lexus actually ended up at the bottom of the list with just 6 percent more visitors looking for the company. To explain the weird discrepancy, a Kelley Blue Book analyst explained to Adweek that visitors came to the site specifically looking for the RC 350 and to a lesser extent the NX, which saw a 48-percent jump in queries, but that interest didn't extend to the whole brand. Related Video: News Source: Adweek Marketing/Advertising Lexus Coupe Performance Videos lexus rc lexus rc 350

Lexus LCs for SEMA inspired by Blue Morpho butterfly, Marvel's Black Panther

Lexus is bringing a pair of LC 500 coupes to this year's SEMA show, and they're thoroughly different vehicles to one another. The first is a production car, the Lexus LC Inspiration Series. It's a highly limited-edition car that is mostly stock except for a unique paint job. The other also has a special paint scheme, but it's a one-off show car designed around the upcoming Marvel movie, " Black Panther," in which an LC 500 will be featured. The LC 500 Inspiration Series, being a production car, should be of the most interest to consumers, but also because of its special paint. Looking at it, it's very clearly blue, but according to Lexus, there are no actual blue pigments in the paint. Instead, the blue hue comes from the way nano-structures buried in the paint reflect blue light. It works similarly to the wings of the Blue Morpho butterfly, which also lack any actual blue coloration, but the structure of the wings' surfaces reflect blue light. This paint is not easy to make, either. Lexus says it takes eight months to produce a batch, and only two cars with the coating can be built each day. So it's easy to understand why this is a limited edition car and color. Only 100 will be sold in the United States. To sweeten the deal, this Inspiration Series edition comes standard with 21-inch forged wheels, exclusive carbon fiber door sill plates, and, for some reason, a Barneys sommelier bar set with a design inspired by the LC. View 11 Photos As subtle as the Lexus LC 500 Inspiration Series is, the Black Panther LC 500 isn't. The car features an extremely widened body. It's a fairly elegant design, except for the stuck-on claws on the side mirrors that are echoed by the silver panted fender vent strakes. The paint scheme is equally absurd. The dark indigo blue paint has an enormous Black Panther mask design on the hood. Under the car is blue underglow, and the interior is finished in black leather with blue Alcantara. Lexus also lists a number of fictional features for the car, since it is meant for the Black Panther superhero. Among them are a bulletproof, self-healing Vibranium body, systems controlled by a "Wakandan B-CPU (Brain/Computer interface) creating a symbiotic relationship between the vehicle and its driver," and side mirrors with "instinctual positioning technology" to automatically move to the right position for the driver.

We'll see the next Lexus LS debut in Detroit this January

Lexus announced today that the next-generation LS luxury sedan will make its official debut at the Detroit Auto Show in January. A fitting venue considering the original LS sedan made its debut there way back in 1989. Lexus didn't reveal much about the new flagship other than the teaser photo above. The company says that the LS will use a lengthened version of the LC 500 coupe's chassis, which should be a good thing if it also means Lexus can give the LS even a little bit of the emotion and character we found in the LC. Since the LS will share chassis design with the LC, it will probably share powertrains, too. This means it could get the both the LC 500's 471-horsepower 5.0-liter V8 coupled to a 10-speed auto, and the 354-horsepower 3.5-liter V6 hybrid unit with its 4-speed automatic from the LC 500h. As for styling, the LS will probably look like a toned-down version of the LF-FC concept. Lexus describes the car as having a "coupe-like silhouette." Spy shots of the big four-door seem to show a relatively conventional sedan body with a rakish windshield. We'll reserve final judgement for when we see the uncovered car. The 2017 North American International Auto Show will be a big one for Toyota. In addition to revealing this new Lexus flagship, the company will unveil the completely redesigned Camry. Based on the teaser shot released last week, this new Camry will likely be a significant departure from the conservative machine we know now. We'll be sure to bring you all the details on both models when they're released in January. Related Video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.